Door to DoorThe Oldest Direct Marketing Channel

And It Still Works Great…..

Provided the Probability of Agent Slamming Fraud is

Minimized

Of course you’ve screened

these bad guys out of your sales

force!

And you verify sales using a third party!

But did you account for

this?

Dude, this door to door sales gig is tough. I haven’t

closed a sale all week.

Go ahead! Convince him to pretend he’s a real customer to fool TPV by saying

he agreed to switch!

This agent 99. I closed another sale! Customer is Ima

Victim.Address is 423 Elm St. in

Hoboken. Telephone numbers …….

Lost CustomerLost Revenue

Lost TrustBad Press

Regulatory FinesInternal Legal CostInternal Operations

Cost

Slamming Complaint

s

Customer Identity Authentication

(CIA)

The Solution?

How does CIA work?• The door-to-door agent closes the sale• The customer name, address, telephone are

transmitted to an independent third party verification (TPV) agency

• The TPV agent calls the customer and collects personal information known only to the customer

• The agents system makes a secure API call to authenticate the customer’s identity

• A voice recording documents agreement to the sale

• Fully verified sales are provisioned for service• Identity authentication failures are routed for

special handling

IDMECIdeal Direct Marketing Execution Consultants

Tom Atkinson, President (IDMEC)(713) 828-6396Tom_Atkinson@earthlink.net