ICT1 DN CH0 Future Web Trends

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    2008Version

    CH0: Future Web

    Trends

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    #2 2008 Artesisyves.masset@artesis.be

    the thing aboutpredictions...

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    #3 2008 Artesisyves.masset@artesis.be

    "Computers in the future

    may weigh no more than1.5 tons."

    Popular Mechanics, forecasting therelentless march of science, 1949

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    #4 2008 Artesisyves.masset@artesis.be

    "I think there is a worldmarket for maybe five

    computers."Thomas Watson, chairman of IBM, 1943

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    #5 2008 Artesisyves.masset@artesis.be

    "640Kb ought to beenough for anybody."

    Bill Gates, 1981 apocryphal

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    #6 2008 Artesisyves.masset@artesis.be

    "There is no reasonanyone would want a

    computer in their home."Ken Olson, president, chairman and

    founder of Digital Equipment Corp., 1977

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    #7 2008 Artesisyves.masset@artesis.be

    internetconnectivity

    Dirt cheap, lightening fast & always on internet

    Computers light, dumb terminals: need net connection to work

    Most applications web-based for best efficiency

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    #8 2008 Artesisyves.masset@artesis.be

    all digital devices will beconnected & networked

    From your car, radio, phone, fridge... always on

    An unconnected digital device will be a strange thing

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    #9 2008 Artesisyves.masset@artesis.be

    rise of themobile internetRapid improvements in connectivity & screens

    Mobile to be dominant platform for connecting to net worldwide

    Japan: happened already (mostly surf web through phones)

    Voice calls powered by internet & SMS/Texts -> IM

    Cellphones electronic wallets & banks = main method of paymentCitizens vote for first time in elections via mobile phones?

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    #10 2008 Artesisyves.masset@artesis.be

    rise of individual& entrepreneurOpen source = unprecedented access to code & applications

    Cheap to create business online & make own media

    Teenager in basement same opp. as worker in big company

    EXAMPLE: New mobile operating system (Android)?

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    #11 2008 Artesisyves.masset@artesis.be

    strides againstdigital divideDeveloping world joins digital ecosystem via mobile phones

    Also become part of economy via cellphone wallet

    Mobile phones cheap & broadband ubiquitous

    Creates new areas of collaboration and education

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    #12 2008 Artesisyves.masset@artesis.be

    almost no privacyon the web

    Your data will be out there

    It will be ok because everyone will be in the same boat

    Seeing already with soc. networking services like FB

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    #14 2008 Artesisyves.masset@artesis.be

    information pollution

    & overloadNext big challenge is how to manage masses of information

    People will complain about "digital fatigue & digital noise

    Focus on developing filters & aggregators

    Switch-off" holidays regularly prescribed by your doctor

    Rise of anti-digital movements urging get back to basics

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    #15 2008 Artesisyves.masset@artesis.be

    more googles

    & facebooksGoogle & Facebook finally get good competition

    Microsoft releases OS code and goes open source

    MS makes revenue by selling advertising & giving support

    Advertising is main bus. model (connecting sellers & buyers)

    Facebook becomes a virtual OS/desktop, with MS influence

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    #16 2008 Artesisyves.masset@artesis.be

    ...and media?

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    #17 2008 Artesisyves.masset@artesis.be

    media distribution

    & productionAll media eventually delivered via internet

    Hardly any specialist print, tv, radio media companies left

    All fully converged, broadcasting & publishing via the net

    Media on many digital platforms

    MEDIA MEDIA MEDIA MEDIA MEDIA MEDIA MEDIA MEDIA MEDIA MEDIA MEDIA MEDIA MEDIA

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    #18 2008 Artesisyves.masset@artesis.be

    fragmented media

    environmentNon-media players become de facto media companies

    Media world filled with new competitors

    Cellphone operators, handset makers -> media companies

    Vodacom stop aggregating, start producing own content

    Operators alreadybig media companies (Voda: 1,4m users)Battle between media & cellphone companies looming

    MEDIA MEDIA MEDIA MEDIA MEDIA MEDIA MEDIA MEDIA MEDIA MEDIA MEDIA MEDIA MEDIA

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    #19 2008 Artesisyves.masset@artesis.be

    now everyone is a

    media playerBarrier to entry drops even more dramatically

    Rise of the reader and the consumer

    Readers: publishers, broadcasters: competitors & collaborators

    Small, converged media challenge media conglomerates

    MEDIA MEDIA MEDIA MEDIA MEDIA MEDIA MEDIA MEDIA MEDIA MEDIA MEDIA MEDIA MEDIA

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    #20 2008 Artesisyves.masset@artesis.be

    role of media

    changesAlso content aggregators, facilitators

    Business model: capture audience via all means

    Media companies look to own channels: deals for own phones?

    Content portals -> web applications & services

    Social networks as well as content hubs

    MEDIA MEDIA MEDIA MEDIA MEDIA MEDIA MEDIA MEDIA MEDIA MEDIA MEDIA MEDIA MEDIA

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    #21 2008 Artesisyves.masset@artesis.be

    is this the

    end of print?Books, newspapers magazines...

    Read on flexible digital boards, always connected

    Websites & digital newspapers become same thing

    Newspapers smaller & niched, but not extinct

    Newspapers become expensive, luxury itemsA lifestyle item: buying an experience, part of offtime

    MEDIA MEDIA MEDIA MEDIA MEDIA MEDIA MEDIA MEDIA MEDIA MEDIA MEDIA MEDIA MEDIA

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    #22 2008 Artesisyves.masset@artesis.be

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    #23 2008 Artesisyves.masset@artesis.be

    ...otherdevelopments

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    #24 2008 Artesisyves.masset@artesis.be

    other trends fornow & the futureSemantic web entrenched

    Artificial intelligence

    Attention economy in full swing

    Sophisticated personalisation of content

    Location-based/mapping services common & mobile

    Virtualisation eg: Amazons EC2 & S3 services

    Web 14.0???... ;-)

    SRC: Read Write/Web, Jaxon Rice, My blog

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    #Driven by internet and mobile communications,networks are turning into the major means ofdoing business... Simply put, networks willmake the world go round. So controlling thenetworks of this world will soon count for more

    than controlling the capital.Netocracy, by Jan Sderqvist and Alexander Bard (2001)