Post on 09-Jan-2017
HOW FORD WRECKED JAGUAR
(AND HOW TATA REVIVED IT)A source of inspiration for companies with ambition| www.howwinnersmakechoices.com
2HOW WINNERS MAKE CHOICES: A SOURCE OF INSPIRATION FOR COMPANIES WITH AMBITION
Jaguar: A Symbol Of English Elegance
3HOW WINNERS MAKE CHOICES: A SOURCE OF INSPIRATION FOR COMPANIES WITH AMBITION
Ford Acquires Jaguar
1989
Ford acquires Jaguar for $2,38 billion
4HOW WINNERS MAKE CHOICES: A SOURCE OF INSPIRATION FOR COMPANIES WITH AMBITION
Ford Made Three Mistakes
5HOW WINNERS MAKE CHOICES: A SOURCE OF INSPIRATION FOR COMPANIES WITH AMBITION
Mistake 1: Jaguar Management Lost Autonomy
6HOW WINNERS MAKE CHOICES: A SOURCE OF INSPIRATION FOR COMPANIES WITH AMBITION
Mistake 2: Jaguar Is Not A Priority For Ford
Luxury Brands Ford
7HOW WINNERS MAKE CHOICES: A SOURCE OF INSPIRATION FOR COMPANIES WITH AMBITION
Mistake 3: Jaguar X-type Built On Ford Mondeo Platform
8HOW WINNERS MAKE CHOICES: A SOURCE OF INSPIRATION FOR COMPANIES WITH AMBITION
Consequences For Ford & Jaguar
50PROFIT?
Billion dollars invested by Ford
None
9HOW WINNERS MAKE CHOICES: A SOURCE OF INSPIRATION FOR COMPANIES WITH AMBITION
Tata Buys Jaguar Land Rover From Ford
2008
Tata buys Jaguar Land Rover for $2,3 billion
10HOW WINNERS MAKE CHOICES: A SOURCE OF INSPIRATION FOR COMPANIES WITH AMBITION
How Did Tata Revive Jaguar?
Jaguar gets more autonomy
Jaguar team strengthened by BMW
directorsJaguar XE, built on Jaguar XF-chassis
11HOW WINNERS MAKE CHOICES: A SOURCE OF INSPIRATION FOR COMPANIES WITH AMBITION
Tata Makes Jaguar Land Rover Flourish
In 2015 revenue, w.r.t. 2008, increased tenfold & Tata made a £2.6 billion profit
HOW FORD WRECKED JAGUAR (AND HOW TATA REVIVED IT)
HOW WINNERS MAKE CHOICES
A SOURCE OF INSPIRATION FOR COMPANIES WITH AMBITION