div class=trans-pagebuttonPage 1button div class=trans-image amp-img class=trans-thumb alt=Page 1: Guru Gobind Singh Indraprastha University · 2016-08-11 · brand equity Journal of Marketing 57January I -22 Yoo Boonghee Donthu Naveen 2001 Developing and validating src=https:reader033fdocumentpubreader033viewer20220525195f1714980a7dcf16f40c3fc4html5thumbnails1jpg width=142 height=106 layout=responsive amp-img divdivdiv class=trans-pagebuttonPage 2button div class=trans-image amp-img class=trans-thumb alt=Page 2: Guru Gobind Singh Indraprastha University · 2016-08-11 · brand equity Journal of Marketing 57January I -22 Yoo Boonghee Donthu Naveen 2001 Developing and validating src=https:reader033fdocumentpubreader033viewer20220525195f1714980a7dcf16f40c3fc4html5thumbnails2jpg width=142 height=106 layout=responsive amp-img divdivdiv class=trans-pagebuttonPage 3button div class=trans-image amp-img class=trans-thumb alt=Page 3: Guru Gobind Singh Indraprastha University · 2016-08-11 · brand equity Journal of Marketing 57January I -22 Yoo Boonghee Donthu Naveen 2001 Developing and validating src=https:reader033fdocumentpubreader033viewer20220525195f1714980a7dcf16f40c3fc4html5thumbnails3jpg width=142 height=106 layout=responsive amp-img divdivdiv class=trans-pagebuttonPage 4button div class=trans-image amp-img class=trans-thumb alt=Page 4: Guru Gobind Singh Indraprastha University · 2016-08-11 · brand equity Journal of Marketing 57January I -22 Yoo Boonghee Donthu Naveen 2001 Developing and validating src=https:reader033fdocumentpubreader033viewer20220525195f1714980a7dcf16f40c3fc4html5thumbnails4jpg width=142 height=106 layout=responsive amp-img divdivdiv class=trans-pagebuttonPage 5button div class=trans-image amp-img class=trans-thumb alt=Page 5: Guru Gobind Singh Indraprastha University · 2016-08-11 · brand equity Journal of Marketing 57January I -22 Yoo Boonghee Donthu Naveen 2001 Developing and validating...