Group 5

Marketing Plan

Magic StickMarketing Plan

Magic Stick

梁敏 卢天荣 张静玲 黎清雨

Do you worry about the food safety?

Our product can help you!

Product introductionProduct introduction

shape

functions

The security guard of your food.

About our productAbout our product

Magic Stick is a portable machine that can detect the component content of your food.

Funtions:Funtions:

Heavy metal

Sugar Benzopyrene

( 苯并芘 )

Can dectect content of those component:

Like a pen

Electronic screen

Small and portable

Train of thoughtTrain of thought

• Maybe all of us usually buy some food in xiaobeigang( 小贝岗） several times per week.

• Do you want to know the ingredient( 成分） of the food?

• Our product can help you solve the problems above.

Industry environment Industry environment

• Five Forces Analysis.

supplier

Potential entrant

purchaser

Succedaneum

Competitor

Supplier （供应商）Supplier （供应商）• Similar tools are generaly offered by

government and the amount is limited, so our product can exactly make up the private market.

Purchaser （购买者）Purchaser （购买者）• Our product is about 100 yuan, focused on

the people who care their health and are willing to afford it.

• The price is not very high ,our student can also paid for it.

• Therefore the market is very large.

Potential entrant （潜在进入者）Potential entrant （潜在进入者）

• Peaple's healthy concept stronger , market larger , technology more mature.

• More and more potential entrants enter this market.

• Our company faces big competition.

Succedaneum （替代者）Succedaneum （替代者）• Food detection center( 食品检测中心 )

• Hospital

• Thanks to low price and convenience (portable),maybe more people will choose our product.

CompetitorCompetitor

• BigDipper( 北斗星仪器 )

• Sino Analytica( 诺安检测仪 )

• Our company is newly built, these competitor's popularity is better than ours.

• In a word, fewer suppliers,big market,more healthy concept, convenience,low price point out that our product has large sales market.

Limited liability companyLimited liability company

• president

• board director CFO

• CEO

• Each department manager

• Each department personnel

Department Department• The production department

• The Marketing Department

• The accounting department

• The finance department

Target marketTarget market

Care about health

Age from 18~45

eat out frequently

Magic Stick

Marketing MixMarketing Mix

Contents

Magic Stick

Product

Price

Promotion

Place

ProductProduct

•Consumer Product– Specialty Goods

PricePrice

• How much is reasonable to pay for it ?

About 100 yuan. This price can be accepted by most people, including students. Also, it won’t make a customer be suspicious of the quality of our product. Last be not least, this price is a guarantee of profit .

PromotionPromotion

Advertising Sales Promotion

Public Relations

1. Advertising1. Advertising

• Television

• Magazines

• Internet

– Creative video

– Micro Blog

2. Sales Promotion2. Sales Promotion

• Point-of-sale displays

• Coupons

3. Public Relations3. Public Relations

• Listen to public– Gather public opinions on the net• Interview– Maintains a positive image

PlacePlace

• Where can you buy our product?

The electrical appliances market. Both physical store and online store. Such as, Suning, Gome etc.

FinancingFinancing

• Founders

• Individual investors ，• A bank loan

• Venture capitalists,

• Angel investors ，

Summary…Summary…

Thank You!Thank You!

梁敏 卢天荣 张静玲 黎清雨Group 5