Post on 28-Jul-2016
description
GRETA GWEN GUSTAFSON
Experienced nonprofit communicator with a background in public and media relations. Current Media Relations Intern for the American Red Cross National Headquarters in Washington, D.C. Dedicated member of the elected board for American University’s Public Relations Student Society of America (PRSSA). A self-motivated go-getter who enjoys working in a fast-paced and collaborative environment.
!Experience Includes: • Writing press releases, media advisories, pitches and blogs • Pitching and fielding inquiries from national media • Analyzing media coverage with programs such as Meltwater
and Vocus • Professional social media development
PRESS RELEASEFor both school and during my internship at the
American Red Cross, I have written numerous press releases. The one below was written for the American
Red Cross and is available on the Red Cross website here.
MEDIA ADVISORYI have also had experience in writing media
advisories. The one here was utilized for American Red Cross Giving Day in 2016 to alert reporters
of the upcoming annual fundraiser.
PITCH LETTERAt my internship at the Red Cross, I have been
responsible for numerous pitching efforts. From distributing summer safety tips, to letting reporters know about the history of the Donut
Dollies, I am responsible for sending pitch emails and reaching out to reporters.
BLOG POSTBelow is a blog post about Thanksgiving cooking
safety that was contributed to the Red Cross’s national blog. In addition to the featured post, I
have blogged about various holiday safety tips and several Red Cross events.
The full version of this blog post is available on the Red Cross blog here.
CRISIS COMMUNICATION
PLANFor my Crisis Communications course my senior year, I created a crisis plan for the American Red Cross in
the case of negative press surrounding unequal distribution of relief to diverse communities during
disaster.
The full version of the plan is available here.
COMPREHENSIVE CAMPAIGN PITCH
For my senior capstone, we were divided into PR agency teams to compete for the business of National Geographic Channel. Myself and three other team members spent the semester creating this comprehensive PR plan forNational
Geographic Channel’s new show MARS. We presented the project to members of the National Geographic
Channel communication team at the end of the project.
A full version of this plan is available at the here at the end of the portfolio.
ADDITIONAL CAMPAIGN MATERIALS
For the National Geographic Channel pitch, my team also created a press kit and a webisode with
myself as the host.
The press kit contains: !
• Press Release • Media Advisory • Pitch Letter • Campaign Travel Brief • Bios of Experts and Talent • Mars Fact Sheet • DVD with a MARS sneak
peek and sample webisode • MARS t-shirt • Mars goodies and snacks
FULL DOCUMENTS
The extended versions of the Crisis Communications Plan and the National
Geographic Pitch and the materials I contributed to for the press kit are available at the end of my portfolio. PDF versions of all my resume and all
of the writing samples are available upon request. References are also available upon request.