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Tae Kim

TaeKim

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Google+ for your BusinessNovember 15, 2011

Tae E. KimHead of SEM/Platform Channel PartnershipsNorth America

tae e. kim

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Evolution of the web

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in the real world, people interact with businesses every day. google+ brings those rich relationships online.

introducing, you

• start real conversations

• inspire your customers to recommend new ones

• Boost the performance of your ads across the web

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40M people joined3.7B photos uploaded1M sites added the +1 button5B +1 impressions/day

off to a great start

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+Mobile

Share what’s around, right now, without any hassle.

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Ripples: watch how posts get shared

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The +1 Button and Social Search

Search is Becoming More Social

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Your +1’s will reach not only the 40 million users of Google+, but the billion people who come to Google everyday

social web

sites

display

video

mobile

search

G+ Page

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• More Traffic - personalized annotations to increase CTR.

• Better Traffic - search traffic is better qualified when the site has been recommended by a friend or contact.

+1 Button presents opportunity to businesses

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1 Join the +1 button experiment at:http://www.google.com/experimental/

2If you have a website for your business, visit the Webmasters +1 Button site for implementation: www.google.com/webmasters/+1button

3Create your Google+ profile and get familiar with the platform. Create your profile/circles and include professional / business information (without actually creating a business profile).

4 Start generating and publishing interesting and informative content pertaining to you / your business; build critical mass.

Google+: Things you can do now

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+You / Your Business

Google+ Pages forBrands / Businesses

Of consumers online trust recommendations from people they know

Sources: Econsultancy July 2009, Harris Interactive June 2010

90%

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Say reviews from family members or

friends influence purchase decisions

71%

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Google+ Your Business

built for business

pages

hangouts

circles

analytics

search

+1 button

social extensions

g+ icondirect connect

ripples

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Repeat Customers

New Customers

What if you could…

Segment Your Audiences in the Social Space

Create more personal relationships with

customers at scale?

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google+ pagesyour google+ page is the centerpiece of your presence on google+

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a single home for your +1’s

+1 count/button:

this includes +1’s directly on your page, as well as any +1’s on buttons that point to your website’s url*

*verification code installation required

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reach the right audience at the right time

circles:

people can subscribe to your updates. you can also use circles to send targeted messages to smaller groups.

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notifications:

see whenever someone’s +1’d your

page or post, shared or commented

on a post, added you to a circle, or

mentioned you in a post.

start a hangout:

live, multi-user video chat. you can choose to start a hangout publicly, or with any of your circles.

meet face to face and join the conversation

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getting started

step 1:

start posting

step 2:

connect to your website

step 3:

spread the word

step 4:

build your circles

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google+ icon & badge

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Google+ icon and badge help you promote your Google+ page to visitors on your website

bring google+ to your website

G+ Icon

G+ Badge

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Google+ Icon

Link to G+ PageAlso installs verification code at the same time.

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Google+ badge Add to circles and +1 sharing directly from your website

(coming soon…)

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benefits

Help more visitors discover your Google+ page

Let people add you to a circle without ever leaving your site

Get more +1’s for your page, helping you to stand out in search and ads

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benefits

Simple way to direct people to your Google+ page

Quickly gain followers. Your page is automatically added to the following circle.

No setup required. Verified pages are automatically eligible.

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google+ direct connect

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Google+ Direct Connect make it easy for people to find your Google+ page using Google search.

simple, elegant social discovery

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From the Google.com search box, type + ‘page name’

Direct Connect

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As you type, top verified pages will appear in suggest

Direct Connect

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when you hit enter, you’re taken directly to the page which is then added to your ‘following’ circle

quickly gain followers

The first time you use Direct Connect, you’re prompted to enable auto-follow. Pages will automatically be added to your ‘following’ circle from then on.

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Thank you / Q&A

tae e. kim