Post on 22-Nov-2014
description
Google-Friendly Link Building Tactics For
Online SellersThursday 20th February 2014
Steve Morgan
morganonlinemarketing.co.uk
@steviephil #OSWCardiff
MeetDanny
Sullivan
“Believe me, I know that quality link building is hard.”(Quote source: http://searchengineland.com/link-building-means-earning-hard-links-not-easy-links-123767)
(Image source: http://www.flickr.com/photos/chiropractic/7158937439/)
@steviephil #OSWCardiff
…And it’s getting harder…
(Image source: http://www.flickr.com/photos/antarcticabound/5220534077/)
• Google Penguin
@steviephil #OSWCardiff
…And harder…• Unnatural link penalties & the disavow tool
@steviephil #OSWCardiff
The moral of the story?
Your inbound link profile should be100% by-the-book!
@steviephil #OSWCardiff
I know, it’s daunting…
…but that doesn’t mean it’s impossible(Image source: http://www.flickr.com/photos/45195228@N05/4553277701/)
@steviephil #OSWCardiff
Google-friendly Link Building• Outlining a strategy…
• Think of everything you do(not just as a business,but as individuals)
• Sometimes there are link buildingopportunities sitting right under yournose…
(Image source: http://www.flickr.com/photos/caroslines/771414038/)
@steviephil #OSWCardiff
Google-friendly Link Building
Associations
Charities
Product-specific Sites
Blogging
Guest Blogging
PR
Blog Commenting
Forum Contributions
Brands’ Sites
Other Domains
Guides
Sponsorship
Testimonials
Suppliers
Interlinking
Certifications
Mentions Without Links 404 Pages
April Fools/Joke PagesSocial Profiles
GiveawaysCompetitions
@steviephil #OSWCardiff
AssociationsImpact?
High
Easy?Yes (if applicable)
@steviephil #OSWCardiff
CertificationsImpact?
High
Easy?Kind of…
@steviephil #OSWCardiff
CharitiesImpact?
High
Easy?Kind of…
@steviephil #OSWCardiff
SponsorshipImpact?Medium
Easy?Yes (if applicable)
@steviephil #OSWCardiff
From: http://www.koozai.com/blog/branding/using-competitions-for-increased-traffic-links-and-brand-awareness/
Impact?High
Easy?Kind of…
Competitions & Giveaways
@steviephil #OSWCardiff
Brands’ Sites
Impact?High
Easy?Yes (if
applicable)
@steviephil #OSWCardiff
Brands’ Sites
Impact?High
Easy?Yes (if
applicable)
@steviephil #OSWCardiff
Product-specific SitesImpact?
Medium to High
Easy?Kind of…
Musical Instruments
(Other Instruments) Drums
(Other Drum Accessories)
Drumsticks
(Im
age
sour
ce:
http
://w
ww
.flic
kr.c
om/p
hoto
s/da
kotil
la/2
0996
2304
3/)
@steviephil #OSWCardiff
SuppliersImpact?Medium
Easy?Yes
@steviephil #OSWCardiff
Impact?Medium to High
Easy?Yes
Testimonials
@steviephil #OSWCardiff
Testimonials
Impact?Medium to High
Easy?Yes
@steviephil #OSWCardiff
Other DomainsImpact?
HighEasy?
Yes
yourmainsite.co.ukanother-domain-you-own-B.net
yet-another-domain-you-own-C.com
other-domain-you-own-A.co.uk
301
301
301
(Image source: http://www.flickr.com/photos/creative_stock/3400669616/)
@steviephil #OSWCardiff
MentionsWithoutLinks
Impact?Varies
Easy?Sort of…
Some Google Alerts alternatives:
• Talkwalker• Fresh Web Explorer (by Moz)• mention
@steviephil #OSWCardiff
InterlinkingImpact?Medium
Easy?Yes
seono.co.uk
morganonlinemarketing.co.uk
@steviephil #OSWCardiff
Double-check Social ProfilesImpact?
LowEasy?Yes!
(So easy…!)
@steviephil #OSWCardiff
Creative/Funny 404 Pages
(Image sources:http://econsultancy.com/blog/9525-16-creative-404-pages-to-inspire-you-to-overhaul-yours)
Impact?Medium
Easy?Yes…
@steviephil #OSWCardiff
April Fools / Joke Pages
producten.hema.nl
Impact?High
Easy?Yes… well…
@steviephil #OSWCardiff
Hopefully you’ve learnt something new…
(Image source: http://www.flickr.com/photos/english106/4357529719/)
@steviephil #OSWCardiff
…But if not, then…!
(Image source: http://www.flickr.com/photos/meginsanity/7397313124/)
@steviephil #OSWCardiff
Anchor text in 2014• Joe Bloggs
• Joe Bloggs Ltd
• joebloggs.co.uk
• Exact match: e.g.buy [something] online
• “…See our range of[somethings] today!”
ü
ü
û
(Image source: http://www.flickr.com/photos/aurelienbreeden/5933138565/)
@steviephil #OSWCardiff
Anchor text in 2014
ü
ûbuy something
buy something online
buy something online
buy something online
buy something online
buy something
buy something
buy something online
buy something online
buy something online
Joe Bloggs
Visit Website
www.joebloggs.co.uk
click here
John Doe (employee)
Joe Bloggs Ltd
joebloggs.co.uk
Joe Bloggs
JB’s range of…
http://www.joebloggs.co.uk
@steviephil #OSWCardiff
Moz T-shirt Giveaway!
(Im
age
sour
ce:
http
://w
ww
.hal
lam
inte
rnet
.com
/201
3/m
oz-s
kydi
ving
/)
@steviephil #OSWCardiff
Thank you!
My blog: SEOno.co.uk
Twitter: @steviephil
morganonlinemarketing.co.uk
(Almost) all images used via Creative Commons licence