Post on 11-Jan-2017
101
Gary Lin2016/1/16
GA
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Avinash, Author of two best selling books: Web Analytics 2.0, Web Analytics: An Hour A Day
AboutAvinashhttp://www.kaushik.net/avinash/about/
http://www.kaushik.net/avinash/about/
4
Avinash, Author of two best selling books: Web Analytics 2.0, Web Analytics: An Hour A Day
AboutAvinashhttp://www.kaushik.net/avinash/about/
http://www.kaushik.net/avinash/about/
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()
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PV
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PV
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PV
EC
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PV
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PV
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...etc
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GABehaviorConversion
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/ BusinessModel
...
GA
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(Metric)
UserPVConversionJumprate
(Dimension)
Acquisition
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Acquisition
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Acquisition-(Metric)
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Acquisition-(Dimension)
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GA?
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GA1. 2. 3. 4.
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1
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1.
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user
2.
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Session(Segmentation)
3.
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Metric
4.
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-1
(Metric)
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-2
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-3
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-4
()
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-+
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Real-Time Report
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Real-Time Report
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...
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User
cue
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Target Audience
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TA
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/Unique
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/Unique
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Acquisition
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Freetraffic>60%
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PVBouncerateconversionrate
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Behavior
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landing
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Conversion
Thanks!
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