Get Your Business Online

Abby Fichtner Hacker Chick

Harvard Innovation Lab

You’ve got an awesome idea! Now what?

http://HackerChick.com

@HackerChick

biz idea ? What’s your

@HackerChick @HackerChick

@HackerChick

presence ? How do you create a

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@HackerChick

landing page

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10 100

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validate

building before

@HackerChick

1. How many came? 2. How many signed up?

3. How many evangelized?

@HackerChick

@HackerChick

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kickstarter

@HackerChick

get $$$

building before

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$10 MILLION

@HackerChick

69,000 backers

@HackerChick

website ?

How do you get

to your

people

@HackerChick

customer know your

@HackerChick @HackerChick

@HackerChick

VC: “There are a million cloud storage startups!”

Drew: “Do you use any of them?”

VC: “No” Drew: “…”

@HackerChick

Know where your target audience

hangs out

& speak to them in an authentic way

@drewhouston, Dropbox

@HackerChick

@HackerChick

Paul Graham, Y Combinator

The way to get startup ideas is…

@HackerChick

NOT to try to think of

startup ideas Paul Graham, Y Combinator

The way to get startup ideas is…

@HackerChick

Paul Graham, Y Combinator

The way to get startup ideas is…

@HackerChick

to look for problems

Paul Graham, Y Combinator

The way to get startup ideas is…

Get Out & Talk to People!! @HackerChick

@HackerChick

codeless website

@HackerChick

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store

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@HackerChick

$10.00 * 3.5% = 35¢ You Keep: $9.65

@HackerChick

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@HackerChick

Credit Cards • Deposited to your bank account once

you ship item • Additional 3% + 25¢ fee

You Keep: $9.10

$10.00 * (3.5% + 3%)= 65¢ $10.00 * (3.5% + 3%)= 65¢ + 25¢ = 90¢

@HackerChick

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@HackerChick

YouTube: How to Insert Etsy Mini into a Wix Website

http://bit.ly/etsy-wix

@HackerChick

@HackerChick

• landing page: KickoffLabs

@HackerChick

• forms: Google Forms

• pre-orders: Kickstarter • website: Wix

WordPress

• store: Etsy