Karl Styner

Gamification Example -NAVER 지식 iN-

GAME DESIGN-MECHANICS

In Game design framework - MDA

• Points• Levels• Leaderboards• Badges•Onboarding• Challenges and Quests• Customization• Engagement Loops

Core Elements

• Points• Levels• Leaderboards• Badges• Challenges and Quests

In NAVER 지식 iN

•If You answered to anyone’s Question­ You will get points which is named ‘ 내공’

POINTS

• In NAVER 지식 iN Points = Exp

• If you want to level up, you need to get ‘ 내공’ con-tinually

LEVELS

LEVELS

Ques-tioner Answerer

내공

Answer

NAVER can stack to DB of Knowl-edge

• According to user's total ' 내공 ' , User can get a rank.

LEADERBOARDS

• According to each Fields, There are many badges.

BADGES

AREA IT TRAVEL PET CULTURE

If your answer that is related to each field is chosen, you will accomplish the field badge.

•User who has Long-term activities will be chosen to “ 파워지식인”

• “ 파워지식인” will get a gift and emblem

CHALLENGES AND QUESTS

•Gamification by Design•URLhttp://blog.naver.com/kin_friend?Redirect=Log&logNo=90161559893http://kin.naver.com/

References