Today’s Agenda

The old guard

• Oracle• SAP• Microsoft• IMB

Office space: destroying fax machine

Gravity viz

What enabled change

• Warp drive

What matters now

Integrations/apisEase of use/product designFriction-free onboardingContent/permission marketing

A New World

• Companies with gravity– Salesforce– Atlassian– Zendesk– Box– Google apps

Managing IT for PG

You’re not the gate keeper

Know thyself

• Sign from Matrix

Offer everything

• Despicable me house arsenal

Cutting edge

• Knife at gun fight

Why this matters to devs

Be in app store

• Scarface “distribution”

Extensive APIs and documentation

• Document all the things meme

Disrupt yourself

• Netflix dvd vs streaming

Supernovas and exploding ecosystems

• Pic of supernova

Circle back to good/bad ecosystems

• Bad: SAP/Quickbooks• Good: Box/Dropbox

Consequences for the CIO

Plan on portability

• Overloaded pickup truck

Be a leader

• Saving private ryan

Find people with better training/ easier to use

• Insightly logo• Vs• Salesforce logo

Faster distruption cycles

• Race car

Platform

• Simple Growth chart

Best of breed explosion

• Exploding silos

Final slide

• @patwhite• Pat.white@synata.com• In/patwhite