Fitness Tracker Marketing strategy suggest

Post on 13-Apr-2017

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Transcript of Fitness Tracker Marketing strategy suggest

全球智能穿戴设备专家

What's your Marketing Strategy?

Mi band, Low price, Promotional, Gift market

SH08Applicable people:The low price acceptance, no need the screen,

like Mi band but want have some special, want do promotional and gift

Fitbit & Garmin, Fashion, Sport market, High demand for products

Applicable people: Want high precision dynamic heart rate monitoring.Like the high quality products, such as Fitbit and Garmin, but can't accept high price.

SH09

Sprot, Fashion, Gift , Heart rate market

Applicable people:Interested in heart rate monitoring, but know less about dynamic HR. want to taste HR, but won't want to spend much

SH09U

Low price market, need screen,but only need basic function with Stable Performance

Applicable people:Entry-level user.Interested in Smart wearables things, Want to taste , but won't want to put much moneny

Thank You

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