Post on 08-May-2015
@Evrythng © Evrythng Limited | 2014
© Evrythng Limited | 2013 COMMERCIAL AND CONFIDENTIAL
THE INTERNET OF EVERYTHING Every physical thing with an identity on the Web
19th March, 2014 Andy Hobsbawm, Founder & CMO
@EVRYTHNG
© Evrythng Limited | 2014
@Evrythng © Evrythng Limited | 2014
One trillion connected devices by 2015.
Source: IBM Investor Briefing ‘Making Markets: Smarter Planet’
@Evrythng © Evrythng Limited | 2014
You won’t need to hunt anxiously for your missing shoes in the morning, you’ll Google them.
“ ”
Source: Bruce Sterling, ‘Shaping Things’
Real objects part of the real-time web
@Evrythng © Evrythng Limited | 2014
Global economic opportunity
@Evrythng © Evrythng Limited | 2014
Smart Pills
@Evrythng © Evrythng Limited | 2014
New connected business models
Real-time risk-adjusted, pay-as-you-go insurance.
@Evrythng © Evrythng Limited | 2014
People + Things
@Evrythng © Evrythng Limited | 2014
Smart things for simpler, more social lives
@Evrythng © Evrythng Limited | 2014
CH.LINKEDIN.COM/IN/CONNECTEDBEING
Unique ID is the key
www.facebook.com/[Andy’sNikonD50]
@Evrythng © Evrythng Limited | 2014
How it works.
@Evrythng © Evrythng Limited | 2014
WATCH VIDEO HERE: http://bit.ly/77secs
@Evrythng © Evrythng Limited | 2014
Imagine any product with its own digital life.
@Evrythng © Evrythng Limited | 2014
@Evrythng © Evrythng Limited | 2014
Digitally extend the brand through products
Add a digital trigger to each product so consumers can ‘check-in’ and unlock useful, entertaining and social, experiences with every purchase using their smartphones.
(Geo)Social
Info onYour
Condition
(Geo)Social
HealthyLocal Food
WarrantiesManuals
(Geo)Social
Info onYour
Condition
(Geo)Social
HealthyLocal Food
WarrantiesManuals
Stories
Friends
Services
Rewards
Product
@Evrythng © Evrythng Limited | 2014
“Once you have established a direct relationship with a consumer, you don’t need to advertise to them.” − Stefan Olander, VP of Digital Sport, Nike.
+
@Evrythng © Evrythng Limited | 2014
mass produced, one size fits all
customised, personalised
static, analog, stand-alone
dynamic, digital, connected
customer adapts to product
product adapts to the customer
Personal . Dynamic . Adaptable
@Evrythng © Evrythng Limited | 2014
The power of real time data.
@Evrythng © Evrythng Limited | 2014
@Evrythng © Evrythng Limited | 2014
Andy Hobsbawm Founder & CMO
andy@evrythng.com skype: andyhobs +44 7775 638 460
Thank you