Post on 12-Jan-2017
Google Confidential and Proprietary
More Revenue and Create a Great User Experience with AdMob
Dmitriy Lamonov, Google
Confidential + Proprietary
How do developers monetise today?
Source: Developer Economics research by VisionMobile, April 2015
Advertising Pay-per-download Consumableapp-purchases
Subscription eCommerce
47%29%
24%
16%6%
Confidential + ProprietarySource: VisionMobile, App Economy Forecasts 2014–17, December 2014
Value of in-app advertising market by 2017
Confidential + Proprietary
apps use AdMobto monetizeeach month
1Mpaid to app
developers in thelast 3 years
$1B+
Google Confidential and Proprietary
AdMob is used by more apps to monetize thanany other platform
Google Internal, Dec 2015
ad requestseach month
300B
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You don’t have to commit
$2.75
$2.25
$1.75
$1.25
$0.75
$0.25
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
$3.25
Different networks perform differently
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SDK-less mediation
SDK
SDK-less
Ad network B
Serve third party demand without having to update app with additional adaptors and SDKs
Ad network A
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Mediation for all major formats
Banner Video Interstitial Reward based
NEW
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Publishers love it!
“AdMob Rewarded Mediation has been running very smoothly and effectively since we launched it. On top of a complete management of the reward mechanics within the tool, it offers dynamic allocation of each ad request to the highest paying network.”
– Baptiste Chardon, Monetization Manager, Ubisoft
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Evolution of ad formats in apps
InterstitialsBanners Native RewardedVideo
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Native ads enablebetter, more effective adexperiences by adapting ads to the look and feel of publisher properties
Native Ads
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Native ads revenue forecast to grow 2.6X by 2018
BI Intelligence estimates, Interactive Advertising Bureau, March 2015
2014E 2015E 2016E 2017E 2018E
$7.9B
$10.7B
$13.9B
$17.3B
$21B$21Bforecast for 2018
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Proprietary + Confidential
+16%higher LTV
$
$$
$
$
Better for advertisers
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Happy Elements saw a 6X CPM increase with AdMob native ads
Prompt to show ad Native ad displayed
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Last, but not least
● There is no one right ad monetization answer for
every developer
● Filter BS - ad network’s own demand do matters
● Try, test, check, analyze - have your model
● Longer mediation chain is not the perfect solution