DMC 2015 | Mikayıl Hacıyev - Nar

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Transcript of DMC 2015 | Mikayıl Hacıyev - Nar

Salam

Salam_Nar

Why don’t you post frequently on

Facebook?

Digital Marketing

= Facebook

Digital Marketing

≠ Facebook

Digital Marketing

Digital Marketing

Mobile Web & AppsEmail

SEO

WebsitesCorporate Landing Pages

Blogs

Owned

Product/Campaign pages

SMS broadcast

Digital Marketing

Mobile Web & AppsEmail

SEO

WebsitesCorporate Landing Pages

Blogs

Owned

Product/Campaign pages

SMS broadcast

SMM

Analytics & Reporting

Social

Content Creation

Promotions

Social Selling

Social ListeningSocial Customer Care

Content Curation

Digital Marketing

Mobile Web & AppsEmail

SEO

WebsitesCorporate Landing Pages

Blogs

Owned

Product/Campaign pages

SMS broadcast

Paid

Google FB

Instagram

Twitter

Other SMM

Sponsorship

Affiliate

SMM

Analytics & Reporting

Social

Content Creation

Promotions

Social Selling

Social ListeningSocial Customer Care

Content Curation

Digital Marketing

Mobile Web & Apps

Paid

Email

SMM

SEO

WebsitesCorporate Landing Pages

Analytics & ReportingBlogs

Google FB

Instagram

Twitter

Other SMM

Sponsorship

Affiliate

Earned

Community Outreach

Influencer mapping

Digital PRMemes

SocialOwned

Product/Campaign pages

SMS broadcast

Content Creation

Promotions

Social Selling

Social ListeningSocial Customer Care

Content Curation

Digital Marketing

Internal

Digital Marketing

Internal External

Digital Marketing

IndustryB2B or B2C

Internal External

Digital Marketing

Industry

Budget, Talent, Time

B2B or B2C

Size of the Business

Internal External

Digital Marketing

Industry

Budget, Talent, Time

B2B or B2C

Goals

Size of the Business

Internal External

Digital Marketing

Industry

Budget, Talent, Time

B2B or B2C

IT Infrastructure

Goals

Size of the Business

Internal External

Digital Marketing

Industry

Budget, Talent, Time

B2B or B2C

IT Infrastructure

Goals

Size of the Business

Internal ExternalCustomers

Digital Marketing

Industry

Budget, Talent, Time

B2B or B2C

IT Infrastructure

Goals

Size of the Business

Internal ExternalCustomers

Competitors

Digital Marketing

Industry

Budget, Talent, Time

B2B or B2C

IT Infrastructure

Goals

Size of the Business

Internal External

Suppliers

Customers

Competitors

Digital Marketing

Industry

Budget, Talent, Time

B2B or B2C

Suppliers

Customers

IT Infrastructure

Goals

Size of the Business Competitors

Internal External

Technology

Digital Marketing

Industry

Budget, Talent, Time

B2B or B2C

Suppliers

Customers

IT Infrastructure

Goals

Size of the Business Competitors

Internal External

Technology

Digital Marketing

Industry

Budget, Talent, Time

B2B or B2C

Changes

Goals

Size of the Business

Internal External

Suppliers

Customers

Competitors

TechnologyIT Infrastructure

Website Sessions per DeviceMobile DesktopTablet

Only 20% prefer calling Customer Care

20%

* McKinsey & WDS

20%

65%Only 20% prefer calling

Customer CareBut 65% call

Customer Care

* McKinsey & WDS

20%

65%

45%

Only 20% prefer calling Customer Care

But 65% call Customer Care

* McKinsey & WDS

20%

65%

85%

But 65% call Customer Care

By 2020, customers will manage 85% of their

relationship with brands without interacting with a

human

Only 20% prefer calling Customer Care

45%

* McKinsey & WDS

Digital Marketing

Industry

Budget, Talent, Time

B2B or B2C

Technology

Customers

IT InfrastructureChanges

Goals

Size of the Business Competitors

Internal External

Suppliers

Legal

Digital Marketing

Digital Marketing

Digital Strategy

Digital Transformation

Digital transformation is the use of technology to radically improve

performance or reach of enterprises

Capgemini Consulting & MIT Center for Digital Business

Customer Experience

Custumer Understanding

Top Line Growth

Customer Touch Points

Customer Experience

Operational Process

Custumer Understanding

Top Line Growth

Customer Touch Points

Process Digitalization

Worker Enablement

Performance Management

Customer Experience

Business ModelOperational Process

Custumer Understanding

Top Line Growth

Customer Touch Points

Process Digitalization

Worker Enablement

Performance Management

Digitally-modified Business

New digital business

Digital Globalization

Any Questions?

Feel free to contact on social media:

@mhajiyev

@mhajiyev