Direct Marketing Theatre; The Amazon like experience: how technology can be used to change the...

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Transcript of Direct Marketing Theatre; The Amazon like experience: how technology can be used to change the...

Introducing

Transworld Marketing Logistics“How modern technology can be used change the logistics of marketing”

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What to expect from this session

•Enhanced productivity

•Better customer experience

•Greater visibility

•Superior control of ordering process

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The “Amazon” experience

•Founded 1995

•Largest online retailer

•A 24/7 online retail experience

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Key features•Online access 24/7 to multiple products and real-time stock

•Easy to find products – Images – Key information

•Rapid order process – one click order

•Typical online shopping terminology

•Additional tailored product options

•Recording address details for additional visits to the site

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Marketing Logistics - The traditional solution•Offline – Spreadsheet stock control

•Email / telephone / fax order platform

•Lack of control leading to regular stock out

•Fear of delegating order process – additional workload

•Minimal product visibility for the field staff

•Little or no reporting

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Transferring experience to a Marketer

•The AIMS experience

•18 years of I.T. development

•A system designed by leading marketing team

•A unique software fully integrated into a global logistics network

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Olympic Gold Medals?

…..great results

…..loads of hard work!

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How does it work?

•Dedicated website•Tailored Solution•Multi level platform•Seamless integration

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How does it help?

•Controlled access•Rapid location and ordering of products•Seamless access to sales teams / global office / clients

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Let’s look at Western Union

•8000 agents requiring access to essential literature, POSand critical admin products

•Zero visibility of cost and distribution history

•Lack of control of product distribution

•Rapid growth and agent integration

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The current day-to-day experience

•Access•Rapid deployment•Control•Maximising Service & Cost

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Added features – Added value

•Event management online

•Integrated call centre software

•Print on demand

•Web interface into your CRM

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Information to enhance business intelligence•Real-time MI information•Immediate response to business requirement•Reducing costs and improving process

Introducing

Transworld Marketing Logistics“Technology & solutions for tomorrow”