Digital MarketingDon’t F*** Your Money UP!

More than 80% of Digital Marketing

Campaignswere failed

because they don't know what

happens after campaign’s starting

If you Can’t

Analyze and

Optimize don't Start

What should ! Do?

! have a Product or Website

!need Users

!need Traffic

!need Order

is about content…

is about content…

Banner

Landing

Social

Blog

News

Video app

Photo

website

PLACE CONTENT

TIME

Where Can!Start?

CPC and Banner AdvertisementSocial Media MarketingContent, Blog, PR, News

Email Marketing & AutomationSEO

CPC and Banner AdvertisementSocial Media MarketingContent, Blog, PR, News

Email Marketing & AutomationSEO

CPC and Banner AdvertisementSocial Media Marketing

Content, Blog, PR, News

Email Marketing & AutomationSEO

CPC and Banner AdvertisementSocial Media MarketingContent, Blog, PR, News

Email Marketing & AutomationSEO

CPC and Banner AdvertisementSocial Media MarketingContent, Blog, PR, News

Email Marketing & AutomationSEO

When Can!Start?

Setup your Google analytics before take any other action

Analytics is about identifying trends, not about getting

hung up on numbers

Then, Identifying Goals

isthe Most Important Step

• Downloading a document • Completing a contact form • Completing a purchase • Spend more than 5 min • See more than 3 pages

Goals could be:

What else! need?

Strategy . Plan . Action

Strategy

Plan

Action

SubscriptionUsers

Branding TrainingRelationTraffic

Strategy

Plan

Action

TimeBudget

ResourcesEmail Automation

Social Media Marketing Calendar

CPC

Strategy

Plan

Action

ASKUSERSTO DO

EXATLYTHAT

YOU ARE LOOKING FOR

Traffic to

Lovers

Attract

Convert

Close

Delight

BloggingSocial Media

Keyword OptimizationSite Page

Attract

Convert

Close

Delight

Call to ActionLanding Page

FormsContact Database

Attract

Convert

Close

Delight

NewsletterEmail Automation

Social MediaLead Scoring

Attract

Convert

Close

Delight

Smart Call to ActionSocial Media

Email MarketingCustomer Service

StrangersVisitor

Customer

Lead

Promoter

“!” to “i”

A Scientist in Digital Marketing

i ‘m a Digital Marketing Manager

@shayanshalileh sh.shalileh@anetwork.ir