Post on 15-Dec-2014
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@strayn,UX Dign,C Icom,
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PIC
MAG
TROKNOW YR AUDICE
KNOW YR DOMA
KNOW YR DATA
KNOW YR VUALS
KNOW YR YCLOSG POTS
F
TRO
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I T ’ S H A R D T O M A K E V I S U A L S
Be clear first and clever second. If you have to throw one of those out, throw out clever.— Jason Fried
“
V I S U A L S C A N C O N F U S E
A 3 w a y t i e fo r 1 9 3 % . . .
To o m u c h n o i s e
H u h ?
H e y J o e , w e n e e d to v i s u a l i s e 1 8 4 m i l l i o n g a l l o n s . W h at ’y a g ot ?
O k a y , l ets t r y w i t h fo ot b a l l . . .
If the Gulf of Mexico - the 7th largest body of water in the world, containing approximately 660 quadrillion gallons of water (that's 660 with 15 zeros) - was represented by Cowboys Stadium in Dallas - the largest domed stadium in the world - how would the spill stack up? In this example, the amount of oil spilled - if the Gulf of Mexico was the size of Cowboys Stadium - would be about the size of a 24 ounce can of beer. Cowboys stadium has an internal volume of approximately 104 million cubic feet, compared to the just over 50 cubic inches of volume in a 24-ounce can. Just like the can, the spilled oil represents only .00000002788% of the liquid volume present in the Gulf of Mexico, although as the oil is dispersed, the amount of water affected becomes substantially greater.
If the Gulf of Mexico - the 7th largest body of water in the world, containing approximately 660 quadrillion gallons of water (that's 660 with 15 zeros) - was represented by Cowboys Stadium in Dallas - the largest domed stadium in the world - how would the spill stack up? In this example, the amount of oil spilled - if the Gulf of Mexico was the size of Cowboys Stadium - would be about the size of a 24 ounce can of beer. Cowboys stadium has an internal volume of approximately 104 million cubic feet, compared to the just over 50 cubic inches of volume in a 24-ounce can. Just like the can, the spilled oil represents only .00000002788% of the liquid volume present in the Gulf of Mexico, although as the oil is dispersed, the amount of water affected becomes substantially greater.
If the Gulf of Mexico - the 7th largest body of water in the world, containing approximately 660 quadrillion gallons of water (that's 660 with 15 zeros) - was represented by Cowboys Stadium in Dallas - the largest domed stadium in the world - how would the spill stack up? In this example, the amount of oil spilled - if the Gulf of Mexico was the size of Cowboys Stadium - would be about the size of a 24 ounce can of beer. Cowboys stadium has an internal volume of approximately 104 million cubic feet, compared to the just over 50 cubic inches of volume in a 24-ounce can. Just like the can, the spilled oil represents only .00000002788% of the liquid volume present in the Gulf of Mexico, although as the oil is dispersed, the amount of water affected becomes substantially greater.Y e a h , I t h i n k e v e ry o n e g et ’s t h at
T!" “#$%&-&$'()*#+!&, -(."-"$%”
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PIC
MAG
TROKNOW YR AUDICE
KNOW YR DOMA
KNOW YR DATA
KNOW YR VUALS
KNOW YR YCLOSG POTS
F
KNOW YR AUDICE
W H O I S T H E I N F O F O R ?Surpre surpre, UX du talkg abt knowg yr uss.
W H A T RO L E ?
CEO Lev tail
Stregic viewFocus lg tmHigh v ovviewSimp suy
* Qry driv alys* Psn quid* Emps ts, cs
Analyst ro
Opns/LogcsFocus cut stusI & Evt driv
e.g. As, spik, trb
W H A T D E PA R T M E N T ?
S A L E S D E PA R T M E N TLds, cvsns, avg. val p sa, etc
M A R K E T I N G D E PA R T M E N TImpns, loyalty, aws, s
N E T W O R K & I TIs, ckets, ad me, op c, upme
SALES MARKETING CUSTOMER SUPPORT
MANAGEMENT* Satisfaction Rating* Trend per quarter* Comparison with competitors
ANALYST* My Active leads* Value per lead* Progress towards target
OPERATIONS* Active campaigns* Current CPM/CPC* Landing page
D ata r e q u i r e d d e p e n d s o n r o l e & d e p a r t m e n t
PIC
MAG
TROKNOW YR AUDICE
KNOW YR DOMA
KNOW YR DATA
KNOW YR VUALS
KNOW YR YCLOSG POTS
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KNOW YR DATA
$ Sas day# Un sas
Avg $ p sa
Th pd vs st pd
Us vs Comper
Total m
Popur products
% Cnge sas
Avg. $ p custom
W H I C H O F T H E S E ?
W H I C H O F T H E S E ?
TOTAL SALES$12,240.65
CHANGE 5.32%
Top grossing items
% T
OTA
L RE
V.
10
20
30
40
100
200
300
11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31
400
500
1 2 3 4 5 6 7 8 9 10
Top selling items
Item name Unit sales % of total
Oak tree (special edition) 803 16%
Pet Kitten 607 12%
Skyscraper (high rise) 511 11%
Sycamore tree 430 9%
Dancing disco. 203 4%
Other items 2495 52%
Change
11.52%
100%
1.52%
5.23%
1.20%
--
100
200
300
400
500
Ybarra Bow Broadsword Dagger Eclipse Mace BattleAxe Magic wand Crossbow Poison
Rev
enue
5
10
15
20
25
Uni
t sa
les
6 T H I N G S T O C O M M U N I C A T E
1 . C O M M U N I C A T E A S I N G L E F I G U R E
Us wn ctext obvus, psn quid, pt/futu ievt us.
BALANCE
$23.00BALANCE
$11.32BALANCE
$11.32
Examps: crk wh a wag ltCckg bk baeSys adm cckg cut stus
Not: Sg numbs c ve st (gd,bad etc)
2 . S I N G L E F I G U R E W I T H C O N T E X T
“How e we dog ty? Any probms hiz?”
Examps: How we ms sas?Is netwk pfmg wl?Hows r us figus lkg?
Not: Spk-l c save space, provi ctext
READERS12,247
CHANGE 0.32%
READERS15,231
CHANGE 9.52%
3 . A N A L Y S I S O F A P E R I O D“Show me a key momts m”
Examps: Lkg f ptns lg da setsLkg aad b cut daComp wh pvus pd
10
20
30
11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31
40
50
1 2 3 4 5 6 7 8 9 10
Wk bt wh pse da (e.g. day day)
G O O D L I N E C H A R T
Wo r k s b e st w i t h p re c i s e u n i ts ( e . g . d a y s )
10
20
30
40
50
Jan Feb Mar Apri May
BA D L I N E C H A R T
L i n e c h a r ts fo r l a r g e p e r i o d s c a n m i s l e a d
10
20
30
40
50
Jan Feb Mar Apri May
BA R C H A R T
T h i s i s t h e s a m e d ata b ut o n l y s h o w s fa ct
4 . A N A L Y S I S O F P E R I O D , W I T H T A RG E T
Did we h r sas figus? A we fulfig r five n quota?
Examps: A sas we y shld be?A a r employs pfmg okay?Is r spse me be dustry std?
0
12500
25000
37500
50000
Jan Feb Mar April May June July August September October November December
Actual Tget
BA D L I N E C H A R T
T h i s g u y i s m e et i n g h i s ta r g et , r i g h t ?
A co r vualn avg a procsg ar. At a ge
lks like we’ dog okay .
In ce, we’ talkg abt a lta, but we’ not showg lta...
-40%
-30%
-20%
-10%
0%
10%
20%
Jan Feb Mar April May June July August September October November December
F O C U S O N T H E D E LTA
S a m e g u y . S a m e d ata . H e ’s g et t i n g f i r e d .
4 . B R E A K D O W N O F A V A R I AB L E“Wt age grps e buyg r stuff? Wt cri e we big ?”
Examps: Who e r customs?Wts r aws like ch mographic?Wt browss e peop usg se days?
AmicaIU.K .CadaAustralSpaFrce
BA D P I E C H A R T
W h e re a re w e m o st r e l e v a n t ?
AmicaIU.K .CadaAustralSpaFrce
Y O U C O U L D A D D T H E DA TA . . .
9%
15%
9%
11%18%
23%
15%
A h , n o w I s e e , S p a i n & A m e r i c a a re e q u a l . . .
0%
7.500%
15.000%
22.500%
30.000%
Ireland U.K. America Spain Canada Australia
S O R T E D BA R C H A R T
We l l t h at ’s a g o o d b i t c l e a re r : )
L Y I N G W I T H G RO U P I N G S
T h i s c h a r t s h o w s t h at $ 1 0 0 - 2 0 0 K i s h u g e
O* /("1 &%?A s e c o n d g r o u p i n g s h o w s 2 0 0 K i s m a s s i v e .
L Y I N G W I T H G RO U P I N G S
O* /("1 &%?h t tp : / /m ot h e r j o n e s . c o m / k e v i n - d ru m / 2 0 1 1 / 0 5 / fu n -c h a r ts - m a k i n g - r i c h - l o o k -p o o r
L Y I N G W I T H G RO U P I N G S
B y p ut t i n g A p p l e at f r o n t a n d t i l t i n g b a c k , y o u s e e m o re g re e n p i x e l s
L Y I N G W I T H RO TA T I O N S
I t ’ s c l e a re r i n t h i s c h a r t w h e re A p p l e i s
L Y I N G W I T H D I M E N S I O N S
BA D : A R E A P LO T
D
C
BA
E
B u b b l e p l ots a re t r i c k y to w o r k w i t h .
BA D : A R E A P LO T
D
C
BA
E
I f y o u c o u l d h a v e ‘a ’ o r a l l t h e r e st . . .
BA D : A R E A P LO T
D
C
BA
E
W h i c h w o u l d y o u p i c k ?
A B
BA D : A R E A P LO T
- =How “big” ?
We c a n ’ t m e a s u re t h e d i f fe re n c e
BA D : A R E A P LO T
D
C
BA
E
A i s b i g g e r t h a n a l l t h e r e st . Y e a h : )
BA D U N I T P LO T
S o 3 x 8 m i n u s 1 = 2 3 . 8 + 1 i s 9 . . . .
BA D U N I T P LO T
W h y a m I d o i n g m at h s to w o r k t h i s o ut ?
4 . B R E A K D O W N O F A V A R I AB L E“B cs ’t sexy, but y ly ne ski, foowg a le. ”
We c a n fo l l o w l i n e s . I t ’ s a s u r v i v a l t h i n g : )
I f y o u h a d to f i g h t o n e o f t h e m . . .
4 . B R E A K D O W N O V E R T I M E
“How s compn cng ov st yr?”
Examps: How s brows mket cng?H r v src shift ctly?
0
17500
35000
52500
70000
Jan Feb Mar April May June July August September October November December
I U.K Amica
S TA C K E D BA R C H A R T
0
17500
35000
52500
70000
Jan Feb Mar April May June July August September October November December
S TA C K E D BA R C H A R T
A-"*&,# 6"34"/ &$ J789?A m e r i c a p e a k e d i n J u l y ?
0
17500
35000
52500
70000
Jan Feb Mar April May June July August September October November December
S TA C K E D BA R C H A R T
A-"*&,# 6"34"/ &$ J789?H o w h a s U . K . d o n e ?
0
17500
35000
52500
70000
JanFeb
Mar April
MayJune
JulyAugust
SeptemberOctober
November December
L Y I N G W I T H D I M E N S I O N S
L ots m o re y e l l o w p i x e l s h e re n o w . . .
L E T ’ S T R Y A L I N E C H A R T
0
12500
25000
37500
50000
Jan Feb Mar April May June July August September October November December
I U.K Amica
L I N E C H A R T O F S A M E DA TA ?
0
12500
25000
37500
50000
Jan Feb Mar April May June July August September October November December
A-"*&,# ($ 2!" :6. ;K $"."* <!#$)"/?S a m e d ata . D i f fe re n t sto ry .
0
12500
25000
37500
50000
Jan Feb Mar April May June July August September October November December
A-"*&,# ($ 2!" :6. ;K $"."* <!#$)"/?U . k . N e v e r c h a n g e d . I r e l a n d p e a k e d i n J u l y .
L E T S T R Y A L I N E C H A R T
0
12500
25000
37500
50000
Jan Feb Mar April May June July August September October November December
I U.K Amica
BA R C H A R T S A G A I N ?
0
12500
25000
37500
50000
Jan Feb Mar April May June July August September October November December
I U.K Amica
BA R C H A R T S A G A I N ?
0
12500
25000
37500
50000
Jan Feb Mar April May June July August September October November December
I U.K Amica
BA R C H A R T S A G A I N ?
0
12500
25000
37500
50000
Jan Feb Mar April May June July August September October November December
I U.K Amica
BA R C H A R T S A G A I N ?
0
12500
25000
37500
50000
Jan Feb Mar April May June July August September October November December
I N T E R A C T I V E , R E M E M B E R ?
Yo u c a n a d a pt b a s e d o n I n te r ct i o n s
0
17500
35000
52500
70000
Jan Feb Mar April May June July August September October November December
S TA C K E D BA R C H A R T
W h y i s i t s o h a rd to fo l l o w t h e U . K h e re ?
0
17500
35000
52500
70000
Jan Feb Mar April May June July August September October November December
S TA C K E D BA R C H A R T
W h y i s i t s o h a rd to fo l l o w t h e U . K h e re ?B e c a u s e m e a s u r i n g t h e c o n s i ste n c y o f t h e w i d t h o f a n a n g l e d l i n e i s v e r y h a rd .
I f i t w a s e a s y , w e ’d a l l b e g r e at s n o o k e r/p o o l p l a y e r s
PIC
MAG
TROKNOW YR AUDICE
KNOW YR DOMA
KNOW YR DATA
KNOW YR VUALS
KNOW YR YCLOSG POTS
F
KNOW YR VUALS
C O M M U N I C A T I N G 2 T H I N G S .
W H A T T Y P E ? H O W M A N Y ?
WAY S T O V I S U A L I S E Q UA N T I T Y
Le ng Le wid Colr tsy
Size Quty Spd
T h i s i s h o w y o u c o m m u n i c ate “ H o w m a n y ? ”
H O W T O V I S U A L I S E C A T EG O R Y
Le type Colr
Locn
Spe
T h i s i s h o w y o u c o m m u n i c ate “ W h at ty p e ? ”
Y’ve just tak ov a hot. Y’ as. Exc . W do we stt?
H O W T O U S E A L L T H I S ?
Q: A we makg y mey?
Pr dtce betwn cts v. Let’s s f yr.
-€9,000.00
-€6,750.00
-€4,500.00
-€2,250.00
€0
€2,250.00
€4,500.00
€6,750.00
€9,000.00
Jan Feb Mar April May June July August September October November December
Profit and loss
V i s u a l i s e t h e d e l ta
Q: Wt s do mey come from?
Rms Wdgs CfcBussRtaurtB Gym/Spa
10%
20%
30%
40%
50%
Let’s compe pctage v g by ch cegy.
C o m p a r i s o n o f q u a n t i ty b a s e d o n c ate g o ry
King suite Junior Suite Standard Room Hostel
€50
€75
€100
€150
€175
Deluxe Room
Q: Wt st pric do we crge p rm?
Let’s lk price rge mn val
W h y a re j u n i o r s u i te s a v e r a g i n g s o l o w ?
REPORT
REVENUE TYPE
ROOMS & EXTRASROOM TYPE
KING SUITESPERIOD
LAST YEAR Overview | AdvancedREPORT TYPE
MIDWEST HOTELZ
PROFITLOYALTYINCIDENTALSGUEST REPORTWEDDINGSCONFERENCES
GUEST TYPE
ALL GUESTS
Dign sut alyst qri...
PIC
MAG
TROKNOW YR AUDICE
KNOW YR DOMA
KNOW YR DATA
KNOW YR VUALS
KNOW YR YCLOSG POTS
F
KNOW YR Y
A W O R D O N C O N T E X T
Th a c.
Th a Nuc pow stn.
Th a space shu
Th ne e gs...
Th w yr dhbod wi be us.
T pot , we’ not *always* fighng f t.
Top products
Product Orders $ Revenue
The girl with the dragon tattoo 11 88.50
Inception 9 72.50
The girl who kicked the hornet's nest 15 54.05
Iron Man 2 8 45.25
Max Payne 2 6 32.75
Books Electronics Magazines Appliances e-goods Other
10
20
30
40
Revenue per product
Sales Report Jan 2012
ORDERS12,247
CHANGE 0.32%
ACCOUNTS7,343
CHANGE 4.32%
SITE LIVEPAYMENT LIVEFULFILLMENT ON
Top products
Product Orders $ Revenue
The girl with the dragon tattoo 11 88.50
Inception 9 72.50
The girl who kicked the hornet's nest 15 54.05
Iron Man 2 8 45.25
Max Payne 2 6 32.75
Books Electronics Magazines Appliances e-goods Other
10
20
30
40
Revenue per product
Sales Report Jan 2012
ORDERS12,247
CHANGE 0.32%
ACCOUNTS7,343
CHANGE 4.32%
SITE LIVEPAYMENT LIVEFULFILLMENT ON
L et ’s u s e t h i s st r a w m a n
L et ’s ta k e 3 p o i n ts f r o m Tu f te
C junk: stuff don’t cnge wn da cng
Da Ink R: wt pctage yr k shows da
Smat Effecve Diffce: t y c do highlight
Smat Effecve Diffce: t y c do highlight
T h e s e c o l o u r s w o u l d g et v e r y l o u d . U n n e c e s s a r i l y s o .
Smat Effecve Diffce: t y c do highlight
T h e s e a re fa r q u i ete r .
Top products
Product Orders $ Revenue
The girl with the dragon tattoo 11 88.50
Inception 9 72.50
The girl who kicked the hornet's nest 15 54.05
Iron Man 2 8 45.25
Max Payne 2 6 32.75
Books Electronics Magazines Appliances e-goods Other
10
20
30
40
Revenue per product
Sales Report Jan 2012
ORDERS12,247
CHANGE 0.32%
ACCOUNTS7,343
CHANGE 4.32%
SITE LIVEPAYMENT LIVEFULFILLMENT ON
G ra d i e n ts , s h a d o w s , c o l o r s , g r i d l i n e s . A l l n o n -c o n te n t
Top products
Product Orders $ Revenue
The girl with the dragon tattoo 11 88.50
Inception 9 72.50
The girl who kicked the hornet's nest 15 54.05
Iron Man 2 8 45.25
Max Payne 2 6 32.75
Books Electronics Magazines Appliances e-goods Other
10
20
30
40
Revenue per product
Sales Report Jan 2012
ORDERS12,247
CHANGE 0.32%
ACCOUNTS7,343
CHANGE 4.32%
SITE LIVEPAYMENT LIVEFULFILLMENT ON
L et ’s k i l l t h e g r a d i e n ts
Top products
Product Orders $ Revenue
The girl with the dragon tattoo 11 88.50
Inception 9 72.50
The girl who kicked the hornet's nest 15 54.05
Iron Man 2 8 45.25
Max Payne 2 6 32.75
Books Electronics Magazines Appliances e-goods Other
10
20
30
40
Revenue per product
Sales Report Jan 2012
ORDERS12,247
CHANGE 0.32%
ACCOUNTS7,343
CHANGE 4.32%
SITE LIVEPAYMENT LIVEFULFILLMENT ON
L et ’s k i l l t h e c o l o u r s
HTML doesn’t has a <strong>tag but no <weak> tag.
As a result, we forget to think about what’s less important on the screen. — Ryan Singer
Top products
Product Orders $ Revenue
The girl with the dragon tattoo 11 88.50
Inception 9 72.50
The girl who kicked the hornet's nest 15 54.05
Iron Man 2 8 45.25
Max Payne 2 6 32.75
Books Electronics Magazines Appliances e-goods Other
10
20
30
40
Revenue per product
Sales Report Jan 2012
ORDERS12,247
CHANGE 0.32%
ACCOUNTS7,343
CHANGE 4.32%
SITE LIVEPAYMENT LIVEFULFILLMENT ON
L et ’s a d j u st t h e s h a d i n g .
Top products
Product Orders $ Revenue
The girl with the dragon tattoo 11 88.50
Inception 9 72.50
The girl who kicked the hornet's nest 15 54.05
Iron Man 2 8 45.25
Max Payne 2 6 32.75
Books Electronics Magazines Appliances e-goods Other
10
20
30
40
Revenue per product
Sales Report Jan 2012
ORDERS12,247
CHANGE 0.32%
ACCOUNTS7,343
CHANGE 4.32%
SITE LIVEPAYMENT LIVEFULFILLMENT ON
Top products
Product Orders $ Revenue
The girl with the dragon tattoo 11 88.50
Inception 9 72.50
The girl who kicked the hornet's nest 15 54.05
Iron Man 2 8 45.25
Max Payne 2 6 32.75
Books Electronics Magazines Appliances e-goods Other
10
20
30
40
Revenue per product
Sales Report Jan 2012
ORDERS12,247
CHANGE 0.32%
ACCOUNTS7,343
CHANGE 4.32%
SITE LIVEPAYMENT LIVEFULFILLMENT ON
L et ’s c o m p a re w i t h w h e re w e c a m e f r o m .
Top products
Product Orders $ Revenue
The girl with the dragon tattoo 11 88.50
Inception 9 72.50
The girl who kicked the hornet's nest 15 54.05
Iron Man 2 8 45.25
Max Payne 2 6 32.75
Books Electronics Magazines Appliances e-goods Other
10
20
30
40
Revenue per product
Sales Report Jan 2012
ORDERS12,247
CHANGE 0.32%
ACCOUNTS7,343
CHANGE 4.32%
SITE LIVEPAYMENT LIVEFULFILLMENT ON
We c a n ta k e t h i s fu r t h e r . B ut t h i s i s n ’ t a b o ut v i s u a l d e s i g n .
PIC
MAG
TROKNOW YR AUDICE
KNOW YR DOMA
KNOW YR DATA
KNOW YR VUALS
KNOW YR YCLOSG POTS
F
CLOSG POTS
1 . T H E Y H AV E T O S A Y S O M E T H I N GT wst vualns e y lk just
k “h.”
Lks g, but mak vy lt sse.
2 . DAS H B O A R D S & V I S U A L S E V O LV E
Ty ly make sse wn y ve gh da
VA N I T Y DAS H B O A R D S
S TA R T W I T H T H E BAS I C S
A D D I N S I G H T A S Y O U N E E D I T
A D D A Y E A R L Y V I E W , A F T E R A Y E A R
I N C L U D E I N S I G H T S & A C T I O N S
C O N S I D E R A D D I N G P RO J E C T I O N S
G E T I N S I G H T S I N T O E N G A G E M E N T
W h at ty p e s o f u s e r s d o w e h a v e ?
I N S I G H T S I N T O E N G A G E M E N T
2 m a i n c l u ste r s i t a p p e a r s .
I N S I G H T S I N T O B U S I N E S S M O D E L S
H o w s t h at F re e m i u m m o d e l w o r k i n g o ut fo r u s ?
3 . P R E S E N T I N G A N A RG U M E N T
It’s okay a vuals if yr goal me htly psng fo
The world is not filled with professional statisticians.
Many of us would like a quick glance just to get a good idea of something.
If a graph is made easier to understand by such irrelevancies as a pile of oil cans or cars, then I say all the better.— Don Norman
0
5
10
15
J! Feb M" Apr May Jun Jul Aug Sep Oct Nov Dec
G et y o u r d ata f i r st .
B r i n g t h e fa n c y s h i t a f te rw a rd s .
Usability is not everything. If usability
engineers designed a nightclub, it would be clean, quiet, brightly lit, with lots of places to sit down, plenty of bartenders, menus written in 18-point sans-serif, and easy-to-find bathrooms. But nobody
would be there. They would all be down
the street at Coyote Ugly pouring beer on each other. — Joel Spolsky
4 . T H E Y ’ R E N O T A L L F I R S T T I M E R SLike c pys ust cbods, peop c n
ust vualns
T h i s i s n ’ t i m m e d i ate l y u n d e r sta n d a b l e fo r e v e ry o n e .
Fo r t h o s e u s e d to i t , i t ’ s p e r fe ct .
5 . I M P L E M E N TA T I O N T O O L S
HTML f w.
G o o g l e C h a r t E d i to r i s a g o o d e a s y sta r t .
H i g h c h a r ts i s e x c e l l e n t a n d w o r t h t h e m o n e y
PIC
MAG
TROKNOW YR AUDICE
KNOW YR DOMA
KNOW YR DATA
KNOW YR VUALS
KNOW YR YCLOSG POTS
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Use Icom.