Start-up culture Shawn Mandel @ smbunk9 | TELUS digital

“Culture eats strategy for breakfast” - Peter Drucker

Culture…

Why is culture important to start ups?

re-sil-ience:

The ability to bounce back when faced with adversity

Intentionally defined culture should be linked to the mission and the values of the company 1

But they must be communicated, memorable and “lived” 2

This will provide the glue helping a company to sustain during the dynamic ups and downs of the start-up process

3

Intentionally define your culture…

The Lab’s story

Wait, what’s wrong?

Enter Lean Startup

We knew what we wanted

And how to go about it

“What would you attempt to do if you knew you could not fail?” - Robert Schuller

Here’s your silver platter

The lone nut The lone nut

Involve your customers

Lose the cubicles

Cue the collaboration

But not without its challenges

In fact, we celebrate it In fact, we celebrate it Protect your culture & celebrate failure

Be consistent

Don’t get too carried away Don’t get carried away – focus!

Be Resilient Be Authentic

Give More Than You Get

Be Consistent

Over-Communicate

If you remember nothing else

Its all about the journey