Post on 09-Apr-2017
hootsuite.com
Dan Spicer Head of Community, EMEA
Hootsuite
@DanSpicer @Hootsuite_UK
© 2014 HootSuite Media Inc
of businesses will lose market position
*Gartner Predicts 2014: Seizing the Digital Business Advantage, by Jorge Lopez, Diane Morello, Stephen Prentice, and Rand Leeb-du Toit, December 11, 2013.
Social Business Incompetence
© 2014 HootSuite Media Inc
cede dominance
Social Business Incompetence
1 in 5
*Gartner Predicts 2014: Seizing the Digital Business Advantage, by Jorge Lopez, Diane Morello, Stephen Prentice, and Rand Leeb-du Toit, December 11, 2013.
of executives not engaged
*Brian Solis: New Slides and Data: The State of Social Business Evolution in 2013
Social Business Incompetence
2
© 2014 HootSuite Media Inc
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AT&T @RamblingRooney Resist the urge, Jay. We heard it’s dark, scary and no one can ever hear you. No one
Nov 26 @ATT
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Jay Rooney Just found out that @TMobile doesn’t charge extra for overseas data. What the hell am I still doing with @ATT?
Nov 26 @RamblingRooney
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T-Mobile @RamblingRooney You know there is an alternative to old-school wireless carriers, right? It’s called @TMobile, the #uncarrier ^ Lisa A
@TMobile Nov 26
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AT&T @RamblingRooney Resist the urge, Jay. We heard it’s dark, scary and no one can ever hear you. No one
Nov 26 @ATT
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Jay Rooney Just found out that @TMobile doesn’t charge extra for overseas data. What the hell am I still doing with @ATT?
Nov 26 @RamblingRooney
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T-Mobile @RamblingRooney You know there is an alternative to old-school wireless carriers, right? It’s called @TMobile, the #uncarrier ^ Lisa A
@TMobile Nov 26
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Jay Rooney @ATT Hmmm… I could be persuaded by a discount on my data plan
Nov 26 @RamblingRooney
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T-Mobile @ATT Did your kindergarten panel write that for you? @RamblingRooney Global data at no extra charge vs. $$$$$$ #ItsNotComplicated
@TMobile Nov 26
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AT&T @RamblingRooney No gloves out here, Jay. It’s too close to the holidays to be so disgrunted. #HappyCarrier
Nov 26 @ATT
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John Legere @TMobile @ATT @RamblingRooney bet @ATT’s CEO isn’t going to join the convo. Come join the #WirelessRevolution!
@JohnLegere Nov 27
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Jay Rooney @JohnLegere You definitely caught my attention, good sir. Going to a @TMobile store to inquire tomorrow!
Nov 26 @RamblingRooney
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© 2014 HootSuite Media Inc
Tip 1: Respect the platform
PAID MEDIA
OWNED MEDIA
EARNED MEDIA
CUSTOMERS/ ADVOCATES
INFLUENCERS
TRADITIONAL MEDIA
© 2014 HootSuite Media Inc
Tip 1: Respect the platform
PAID MEDIA
OWNED MEDIA
EARNED MEDIA
CUSTOMERS/ ADVOCATES
INFLUENCERS
TRADITIONAL MEDIA
Source: Conversation Prism, Brian Solis
Estimates - *We Are Social, Global Report, 2014.+ aggregated data. © 2014 HootSuite Media Inc
280 million active users Facebook– Top in all European countries with exception of Russia
65+ million active users Twitter – Top 3 in all European countries with exception of Russia & Poland
55+ million active users Google+ – Top 5 in all European countries
45+ million active users LinkedIn – Top 5 in all European countries with exception of Russia & Germany
Top Social Networks (Europe)
Create a community around common interests
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Social Media Photography
Technology
Wearable Tech
Marketing Cheese
Aston Martin
Hoovers
© 2014 HootSuite Media Inc
Results: 750,000 YouTube subscribers
290 million+ video views
Sales increased 500%
© 2014 HootSuite Media Inc
Results
1M+ total views
Coverage in Time, AdAge, Fast
Company, Mashable and
100K other mentions
60,000+ shares generated through our blog,
SlideShare, Facebook, Twitter,
Google+ and LinkedIn
© 2014 HootSuite Media Inc
Team
Ave
rage
For
tune
500
Com
pany
X
10.4
10.1
Average # of accounts
152,646
14,709 Followers
Likes
Average reach
Reach
1,736,079
Prediction #1: Empowered organizations will win
© 2014 HootSuite Media Inc
Employees
163,500 X
25
Followers
111
Friends
22,236,000
Reach
Team
Ave
rage
For
tune
500
Com
pany
Prediction #1: Empowered organizations will win
© 2014 HootSuite Media Inc
Adopt new technologies effectively or face competitive obsolescence. A study by MIT Sloan Management Review and Capgemini Consulting
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Dan Spicer Head of Community, EMEA
Hootsuite
@DanSpicer @Hootsuite_UK
© 2014 HootSuite Media Inc