Cultivating Lean Startup Teams When People Don't Know What It Is (or Are Hostile to It) by Emily...

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Cultivating Lean Startup Teams When People Don't Know What It Is (or Are Hostile to It) by Emily Holmes @uxemily Hobsons The Lean Startup Conference 2013 http://leanstartup.co/

Transcript of Cultivating Lean Startup Teams When People Don't Know What It Is (or Are Hostile to It) by Emily...

How Do You Cultivate a Lean Team…

When People Don’t Know What It Is?(or are hostile to it)

Releasing things that don’t seem to matterWaterfall (or even agile) isn’t workingFocus is on getting things “done” rather than building the right thingsProjects take forever and are bogged down by indecisionLean “doesn’t apply to us”

Sound familiar?

Releasing things that don’t seem to matterWaterfall (or even agile) isn’t workingFocus is on getting things “done” rather than building the right thingsProjects take forever and are bogged down by indecisionLean “doesn’t apply to us”

Sound familiar?

Releasing things that don’t seem to matterWaterfall (or even agile) isn’t workingFocus is on getting things “done” rather than building the right thingsProjects take forever and are bogged down by indecisionLean “doesn’t apply to us”

Sound familiar?

Releasing things that don’t seem to matterWaterfall (or even agile) isn’t workingFocus is on getting things “done” rather than building the right thingsProjects take forever and are bogged down by indecisionLean “doesn’t apply to us”

Sound familiar?

Releasing things that don’t seem to matterWaterfall (or even agile) isn’t workingFocus is on getting things “done” rather than building the right thingsProjects take forever and are bogged down by indecisionLean “doesn’t apply to us”

Sound familiar?

Shouldn’t we try a more

Lean approach?

Simple Lean User Experience (Lean UX) techniques

Gradually shift the team’s focus to the usersUX is all about the user; natural fit with Lean Startup

Simple Lean User Experience (Lean UX) techniques

Gradually shift the team’s focus to the usersUX is all about the user; natural fit with Lean Startup

Quick, ad-hoc research to get user feedback on your ideas

It ends opinion-based internal debates; it focuses and accelerates projects

• It’s Our Research by Tomer Sharon• Lean Startup Machine workshops

What:

Why:

More:

Get out of the building

Quick, ad-hoc research to get user feedback on your ideas

It ends opinion-based internal debates; it focuses and accelerates projects

• It’s Our Research by Tomer Sharon• Lean Startup Machine workshops

What:

Why:

More:

Get out of the building

Quick, ad-hoc research to get user feedback on your ideas

It ends opinion-based internal debates; it focuses and accelerates projects

• It’s Our Research by Tomer Sharon• Lean Startup Machine workshops

What:

Why:

More:

Get out of the building

Host a persona workshopAn interactive discussion of who your users are and what they need from you

Helps build awareness of your users, their needs, and where you fit in

The Essential Persona Lifecycle by Tamara Adlin

What:

Why:

More:

Host a persona workshopAn interactive discussion of who your users are and what they need from you

Helps build awareness of your users, their needs, and where you fit in

The Essential Persona Lifecycle by Tamara Adlin

What:

Why:

More:

Host a persona workshopAn interactive discussion of who your users are and what they need from you

Helps build awareness of your users, their needs, and where you fit in

The Essential Persona Lifecycle by Tamara Adlin

What:

Why:

More:

A fun, interactive workshop where people share ideas for solving problems

Fosters collaboration, generates new ideas, changes the conversation

Will Evans “The Design of Design Studio” http://bit.ly/1crjEK8

Host a design studio

What:

Why:

More:

A fun, interactive workshop where people share ideas for solving problems

Fosters collaboration, generates new ideas, changes the conversation

Will Evans “The Design of Design Studio” http://bit.ly/1crjEK8

Host a design studio

What:

Why:

More:

A fun, interactive workshop where people share ideas for solving problems

Fosters collaboration, generates new ideas, changes the conversation

Will Evans “The Design of Design Studio” http://bit.ly/1crjEK8

Host a design studio

What:

Why:

More:

Narratives that explain how the user will use your product to meet a need

Stories are relatable. They humanize the software development process

Kim Goodwin’s podcasts + presentations

Write scenarios!What:

Why:

More:

Narratives that explain how the user will use your product to meet a need

Stories are relatable; they humanize the software development process

Kim Goodwin’s podcasts + presentations

Write scenarios!What:

Why:

More:

Narratives that explain how the user will use your product to meet a need

Stories are relatable; they humanize the software development process

Kim Goodwin’s podcasts + presentations

Write scenarios!What:

Why:

More:

Visual representation of the scenario, user stories, questions and ideas

Ties the human-centered discovery process directly into the agile process

Jeff Patton “The New User Story Backlog is a Map” http://bit.ly/1KQp

Start building story maps

What:

Why:

More:

Visual representation of the scenario, user stories, questions and ideas

Ties the human-centered discovery process directly into the agile process

Jeff Patton “The New User Story Backlog is a Map” http://bit.ly/1KQp

Start building story maps

What:

Why:

More:

Visual representation of the scenario, user stories, questions and ideas

Ties the human-centered discovery process directly into the agile process

Jeff Patton “The New User Story Backlog is a Map” http://bit.ly/1KQp

Start building story maps

What:

Why:

More:

Once you start gaining momentum

An outside expert who can work with your team to encourage Lean UX

Reinforces and adds credibility to your previous actions and advice

NEO

Bring in a Lean UX coach

What:

Why:

More:

An outside expert who can work with your team to encourage Lean UX

Reinforces and adds credibility to your previous actions and advice

NEO

Bring in a Lean UX coach

What:

Why:

More:

An outside expert who can work with your team to encourage Lean UX

Reinforces and adds credibility to your previous actions and advice

NEO

Bring in a Lean UX coach

What:

Why:

More:

Break into smaller, cross-functional, autonomous teams

More communication, less documentation; teams feel empowered

“2-pizza teams”

Change your team structure

What:

Why:

More:

Break into smaller, cross-functional, autonomous teams

More communication, less documentation; teams feel empowered

“2-pizza teams”

Change your team structure

What:

Why:

More:

Break into smaller, cross-functional, autonomous teams

More communication, less documentation; teams feel empowered

“2-pizza teams”

Change your team structure

What:

Why:

More:

Make it fun!

You can do this!Help people see the benefitsIntroduce it slowly in a way that seems relevant and compellingChange the culture by always reframing your work from the end user’s perspective

You can do this!Help people see the benefitsIntroduce it slowly in a way that seems relevant and compellingChange the culture by always reframing your work from the end user’s perspective

You can do this!Help people see the benefitsIntroduce it slowly in a way that seems relevant and compellingChange the culture by always reframing your work from the end user’s perspective

You can do this!Help people see the benefitsIntroduce it slowly in a way that seems relevant and compellingChange the culture by always reframing your work from the end user’s perspectiveBe patient

@uxemily