Post on 11-Apr-2017
HARDWARE IS HARDHardware Challenges in IoT
Ksenia VinogradovaCEO @flipflic
ksenia@flipflic.com
FlipFlicTM
makes window blinds smart
INSIDE A THING
Connectivity(Bluetooth Smart, ZigBee)
Processor(MCU)
Input/Output(Sensors, LEDs, Motor)
Power Consumption(Solar, LiPo, AC/DC)
A DREAM OF A THING• Easy to use and install
• True Smart instead of notifications and constant input
• Affordable
• Compatible
• No changes to behavior
• Cares for Privacy and Security
EXTERNAL CHALLENGESIoT Standards War
(Wi-Fi, BLE, ZigBee, Z-wave, cellular?)
Overwhelming Hardware(Intel, CISCO, IBM?)
Surprise! New MCU!(CC2650)
Market Adoption@flipflic
INTERNAL CHALLENGESHardware = THING +Firmware + Software+App+
APIs+ Data
• Reducing costs, Manufacturability, Supply Chain
• Human Resources
• Quality Control, Certifications
• Distribution, Retail Channels Management@flipflic
FUNDINGthe Kamikaze
$
PROTOTYPING PRODUCTION SCALING
Founders
Friends
Family
Fools
Accelerators
Angels
Grants
Crowdfunding
Pre-orders
Sales
VCs
POs
Banks
Bridge of Death
@flipflic
WHY INVEST IN HARDWARE?• Higher Defensibility (Hardware + Software)
• Higher Entry-Barrier (Manufacturing Cost)
• Recurrent Revenue (Data, Analytics, Subscriptions)
• Strong Positioning (new product, new segment)
• Feasible Exit@flipflic
DE-RISKING HARDWARE
• Accelerators
• Manufacturing Partners
• Early contacts with distributors
• TESTERS
WAY TO MARKET
100 Beta-Testers
1,000-5,000 Crowdfunding, small distributors
5,000-10,000 Online2Offline
10,000+ Retail
@flipflic
3 REASONS TO BE A MAKER
• Tangible
• All in One
• Value