#SMX #32C1 @casieg…give your customers the answer they need.

Creating a Customer-

Driven Content Strategy

#SMX #32C1 @casieg

• What I Do: Director of Online Marketing at KoMarketing, a B2B Digital Marketing firm in Boston, MA.

• I’m Old: In the online marketing industry for over 12 years, working on both the agency side and in-house.

• Things I Like: SEO, Dogs, Pizza, Netflix & Smiling…it’s my favorite.

• Find Me: Connect with me on Twitter @casieg.

About Casie (Sounds Like K-C)

#SMX #32C1 @casieg

https://www.komarketing.com/smxwest2017

#SMX #32C1 @casieg

#SMX #32C1 @casieg

#SMX #32C1 @casieg

#SMX #32C1 @casieg

how did you get here?

#SMX #32C1 @casieg

yay…marketing!

#SMX #32C1 @casieg

but which one?

#SMX #32C1 @casieg

#SMX #32C1 @casieg

yo! any recs?

#SMX #32C1 @casieg

#SMX #32C1 @casieg

But which one?leave me alone.

#SMX #32C1 @casieg

#SMX #32C1 @casieg

to the show!

#SMX #32C1 @casieg

CONTENT

#SMX #32C1 @casieg

#SMX #32C1 @casieg

Stop creating content for the sake of creating content.

T Tip:

#SMX #32C1 @casieg

Your content must have a goal.

Bonus T

Tip:

#SMX #32C1 @casieg• B2B buyer journey by Assaf Dudai

#SMX #32C1 @casieg

“best marketing conference”

#SMX #32C1 @casieg

KEYWORDSbut different…and kind of better

#SMX #32C1 @casieg

QUESTIONS

#SMX #32C1 @casieg

27% of search queries are questions.

~ BlueNile

T Fact:

#SMX #32C1 @casieg

Answer boxes were in 15% of SERPs.

~ GetStat

T Fact:

#SMX #32C1 @casieg

#SMX #32C1 @casieg

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#SMX #32C1 @casieg

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aggregate the data.

#SMX #32C1 @casieg

not wrong.

#SMX #32C1 @casieg

#SMX #32C1 @casieg

#SMX #32C1 @casieg

#SMX #32C1 @casieg

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mine.

#SMX #32C1 @casieg

referrals.

#SMX #32C1 @casieg

social.

#SMX #32C1 @casieg

competition.

#SMX #32C1 @casieg

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#SMX #32C1 @casieg

#SMX #32C1 @casieg

#SMX #32C1 @casieg

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CONTENTunderstanding & finding gaps

success • have • need

#SMX #32C1 @casieg• B2B buyer journey by Assaf Dudai

#SMX #32C1 @casieg

questions

channels

blog post case study

ebook

video demo

whitepaper

channels

channels channels

channels

channels

channels

blog post

video

#SMX #32C1 @casieg

Keyword Target

Answer Box

More Questions

questions.

#SMX #32C1 @casieg

#SMX #32C1 @casieg

#SMX #32C1 @casieg

paid content.

#SMX #32C1 @casieg

questions

channels

blog post case study

ebook

video demo

whitepaper

channels

channels channels

channels

channels

channels

blog post

video

#SMX #32C1 @casieg

decisions. we make them.

#SMX #32C1 @casieg

questions. we ask them.

#SMX #32C1 @casieg

content. me love it.

#SMX #32C1 @casieg

nailed it.

#SMX #32C1 @casieg

https://www.komarketing.com/smxwest2017

THANKS!

#SMX #32C1 @casiegLEARN MORE: UPCOMING @SMX EVENTS

THANK YOU! SEE YOU AT THE NEXT #SMX