Post on 12-Jun-2018
COURSE SYLLABUS
COURSE TITLE : Hospitality and Tourism Management in Thailand
Faculty / Program : Hospitality and Tourism Management
NUMBER OF CREDITS : 3 (2-2-5) creditsDURATION : July 13 – August 7, 2009 COURSE CO-ORDINATORS : Asst.Prof. Montakan Lancaster
Dhurakij Pundit University
: Assoc.Prof. Chanan Vongvipak
Silapakorn University
COURSE DESCRIPTION:
The first part of this course will begin by introducing themes relevant to the trends of Thai Hotel industry. It will provide concept of Thainess in the hospitality industry, the special characteristics that make Thai hospitality world renown. Topics of health and wellness service, service quality management, hotel distribution management, as well as the management of crisis will be included. Subsequently, given the worldwide identity of Thai cuisine, the course will outline the continued potential of Thailand’s culinary heritage to the world’s hospitality industry.
The second part of the course will cover the role of tourism in economy and society from political-economic approach and functional approach; dimensions of tourism in Southeast Asia and Thailand; discourse on cultural heritage management and tourism.
COURSE OBJECTIVES :After completion of this course students should be acquainted with 1. Modern hotel and restaurant management practices 2. Thai cuisine, from typical ingredients through to signature dishes3. Reasons for the growth of the tourism industry in Thailand4. Factors explaining the prestigious appeal of Thailand as a global destination5. Sustainable and community-based tourism management practices in Thailand
LECTURES AND EDUCATIONAL ACTIVITIESMethods of delivery include lectures, demonstrations, cookery classes, group activities, fieldtrips, reports and presentations.
REQUIRED READINGSLecturers’ hand-outs and recommended materialsEVALUATIONHospitality ManagementClass attendance & participation 20 % Examination & Project presentation 30 %Tourism Management Assignment 25 %Field Report 25 %
Total 100 % Students are required to attend at least 80% of classes.
Course OutlineHospitality Management
July 13 - AUGUST 7, 2009
Week Topics Lecturer Room
WEEK 1
Monday
13 July 2009 Overall group orientation by CHE
CHE TBA
Tuesday
14 July 2009
08.30-09.30
• Orientation on DPU campus Assoc.Prof. Dr Tatree
Nontasak
TBA
10.00-12.00
• An overview of the Thai hospitality industry
- Components
- Historical development
- Industry size & figures
- Hotel classification
- Hotel standard
- Situation & Trends
Asst.Prof. Nongnuj
Sritanaanant
TBA
13.00-14.30
• Thainess in the Hospitality
- Background
- Introduction of Thainess to the
hospitality industry
- Key elements of Thainess in the
hospitality industry
- Thainess and marketing implications
- Sharing and learning experience of
Thainess among UMAP participants
Dr. Aswin Saengpikul TBA
Wednesday
15 July 2009
08.30-14.30
- Service Quality Management
( Industry Speaker)
Ms.Daosook
Boonyasarn
to accompany
(Trip to
Grand
Hyatt or
Inter
Continenta
l Hotel)
Thursday • Management of Hotel Distribution Channels Asst.Prof. Montakan TBA
16 July 2009
08.30-11.30
- Hotel distribution channels
- Factor effecting distribution channels
productiveness
- Distribution channels evaluation methods
- Trends and issues relating to hotel distribution
Channels
Lancaster
10.30-12.00
• Health and Wellness Service
Management
- Introduction to Health and Wellness Industry
- Classification and Important of Services
in H&W
- Emotional Experiences and Customer
Satisfaction Levels
- Products and People=Services
- Case Study / Chivasom
Mr.Tirasak
Termsubsarn
TBA
Friday
17 July 2009
10.30-11.30
• Crisis Management in Hospitality
- Introduction to crisis management
in the hospitality Industry
- Crisis that affect the hospitality industry
- Crisis vulnerability in the hospitality
industry
- Crisis management model
- Crisis management strategies in the
hospitality industry
Dr. Kom Campiranon TBA
WEEK 2
Monday
20 July 2009
08.30-11.30
11.30-13.00
Food and Culture
- The Thai kitchen in the past and the present
- The Royal Palace-The origin of typical
Thai dishes
- Thai rice – sustaining and shaping Thai Rice
- Characteristics of Thai people’ s Diet
- Thai cuisine-mastering the art of versatility
- Thai food and Thai superstitions
Mr. Rachadej Suksin
and Team
TBA
Tuesday
21 July 2009
• Thai Cuisine to the Global Market
Visit to famous local food market
TBA TBA
08.30-10.30
10.00-12.00
Wednesday
22 July 2009
08.30-10.30
10.30-12.00
• Thai cookery
- Methods of cooking
- Main ingredients for Thai food
- Basic Thai Herbs & Spices
- Thai Kitchen Utensils
- Famous Thai dishes (middle region)
• Thai food Preparation & Practical Classes
Practical Classes :
- Thai Grilled Chicken
- Fried Chicken with Basil Leaves
- Tom Yum Soup
- Som Tum Salad
Mr. Wiboonsak Pigul
and Team
DPU
Place
Lobby &
Bar
Thursday
23 July 2009
08.30-11.3012.30–16.00
• Alcoholic Beverage in Thailand
- The importance of beverage service
- Aperitifs : Wines
- Spirits : White / Colour
Spirits,Brandy
- Wine : Wine serving
- Beer
Field Trip to a Beverage Company
Asst.Prof. Chonticha
Bunnag
TBA
Friday
24 July 2009
08.30-11.30 13.00-16.00
• Examination
• Student Project Presentation
-
TBA
Brief Course OutlineHospitality and Tourism Management in Thailand
( Hospitality portion to be conducted at Dhurakij Pundit University, Thailand)
July 13 – August 7, 2009 (25 Students)Week1 Topic Lecturer Room
Monday 13 July 2009
Overall group orientation by CHE
CHE TBA
Tuesday 14 July 2009
08.30-09.30- Orientation by DPU Assoc.Prof.Dr.
Tatree NontasakTBA
10.00-12.00
- Overview of the Thai Hospitality Industry
Asst.Prof. Nongnuj Sritanaanant
TBA
13.00 - 14.30
- Thainess in the Hospitality Industry
Dr. Aswin Saengpikul
TBA
Wednesday 15 July 2009
08.30-14.30
- Service Quality Management (Industry Speaker)
Ms.Daosook Boonyasarn
to accompany
(Trip to Grand
Hyatt or Inter
Continental Hotel)
Thursday 16 July 2009
08.30-11.30- Management of Hotel Distribution Channels
Asst.Prof. Montakan Lancaster
TBA
13.00-14.30 - Health and Wellness Service Management
Mr.Tirasak Termsubsarn
TBA
Friday 17 July 2009
08.30-11.30- Crisis Management in Hospitality
Dr. Kom Campiranon
TBA
Week2 Topic Lecturer RoomMonday 20
July 200908.30-11.3011.30-13.00
- Food and Culture- Lunch – Kan Tok Style
Mr. Rachadej Suksin
and Team
TBA
Tuesday 21 July 2009
08.30-11.3013.00-15.00
- Thai Cuisine to the Global Market Visit to famous food market
TBATBA
Wednesday 22 July 2009
08.30-10.3010.30-12.00
- Thai Cookery- Thai Cooking Demonstration and Practice
Mr. Wiboonsak Pigul
and Team
TBA
Thursday 23 TBA
July 200908.30-11.3012.30–16.00
- Alcoholic Beverage in Thailand
- Field Trip to a Beverage Company
Asst.Prof. Chonticha Bunnag
Friday 24 July 200908.30-11.30 13.00-16.00
- Examination- Student Project Presentation
Project Committee
TBA
As of 18/02/2009
Tourism Management in Thailand 2009Silpakorn University
Course Syllabus for Tourism Management in Thailand
Course Description: Role of tourism in economic and society from Political-Economic approach and Functional
approach. Dimensions of tourism in Southeast Asia and Thailand. Discourse on cultural heritage management and tourism.
Course Objective : To intensify attendances for general knowledge about tourism and to help students to clarify benefits
and impacts of tourism.
Course HighlightsInternational Tourism Course 2009 at Silpakorn University is an integrated designed for students
who require advanced training in tourism management with emphasis on cultural tourism. The program provides students with not only observable experience, but also active involvement in applying the knowledge into organizing and managing their own tours in Thailand. Lectures, class activities and field trips are conducted and supervised by Silpakorn University academics who are experts in the fields of arts and culture, history, anthropology, intercultural communication, etc. It is hoped that the program will enhance better understanding of cultural tourism among students attending the course.
Subjects Description
1. Tourism in ThailandInform the development of tourism since World War II. How and why tourism business get going by
conceptualizing tourism's place in development. Tourism impacts on economic, environment, society and culture are focused.
2. Nostalgia and TourismDeal with tangible and intangible heritage and heritage management in global perspective and in the
context of Thailand. Public sectors and non-government organization's role in cultural heritage management is emphasized. Discussion about the possible relationships between tourism and cultural heritage management is the main discussion issue.
3. Tourism MarketingFocuses more closely on the actual tourist component. Reviews the major market trends that have
influenced the tourism sector since World War II. Discusses the destination selection process undertaken by potential tourists. Considers the importance of tourist market segmentation.
4. Thai culture and societyExamines the formation of Thai culture and society from Sukhothai period till present time. The
influence of ancient Indian civilization, ancient Khmer civilization, Chinese civilization and Western civilization are the main topics of the study not to mention social and cultural change in the country since colonization period to present.
5. Thailand's World Heritage sites and historical tourism.Considers important heritage sites that attract tourists most especially historical parks e.g. Ayutthaya
historical parks. Why tourists aim to visit national historical heritages. What motivate international tourism to intangible culture of Thailand.
6. Thai Way of Living and Cultural TourismCompare Great Tradition and Little Tradition. Festivals national wide, agricultural festivals,
traditional events Buddhist Ceremonies and invented traditions are examined. Ways to manage living culture for tourism are directed.
7. Excursion to Grand palace Bangkok and excursion to Historical Park Ayutthaya All excursions are field trips to stimulate trainees to understand the important role of cultural heritage in tourism.
8. Ecotourism and Cultural tourism.Survey ecosystem and national parks. Discuss basic concepts of ecotourism and cultural tourism.
Different nature of ecotourism and cultural tourism is main issue of discussion. Answer the question how to maintain ecotourism and cultural tourism to achieve sustainable management.
9. Home stay at Nakornsawan.Aim to increase direct experiences about alternative tourism; home stay. Trainees participate all
activities after the host.
Teaching Staff
CHANAN VONGVIPAKAcademic Title:Associate Professor
Nationality: Thai
Education: 1972 B.A. (Anthropology) Silpakorn University
1978 M.A. (Anthropology) Australian National University, Australia
Occupation: 1974-2004 Lecturer at Dept. of Anthropology Silpakorn University.
Experience: 1986 Research on Socio-economic of a village in mangrove
1988-1992 Research on Thai traditional textiles
2003 Research on Urban Tourism
Publications: 1977 Community Study of Sukhothai Province.
1991 Thai Lüe Textiles
1998 Urban Anthropology: Our Neighbors, A Study of A Social
Organization of Busarin Village. Bang Bua Thong.
2000 Local Thai Wisdoms
2004 Tourism in Bangkok
2006 Cultural Tourism
2008 “Leaving on the Jet Plane : Cultural Tourism across Southeast
Asian Countries.”
Pornpimol SENAWONGAcademic Title: Associate Professor
HOME ADDRESS: 71/4 Soi Nonthaburi 14, Nonthaburi I Rd.Nonthaburi 11000, THAILANDPHONE: 66+2+525+0779MOBILE PHONE: 66+81+832+1132
OFFICE: Department of Western LanguagesFaculty of ArchaeologySilpakorn UniversityNa Phra Larn Rd.Bangkok 10200, THAILANDPHONE: 66+2+221-5875EMAIL: senawong@su.ac.th
DATE OF BIRTH: November 22, 1947
MARITAL STATUS: Single
EDUCATIONAL BACKGROUND:
Year Institution Field of Studies Degree/Certificate
1985-1989
Monash UniversityVictoria, Australia
Linguistics Ph.D.
1978 SEAMEO RegionalLanguage Centre, Singapore
Linguistic Analysis Certificate
1971-1972
Indiana UniversityIndiana, Bloomington,Indiana, USA
Teaching English as a SecondLanguage
M.S. ((in Ed.)
1964-1968
Chulalongkorn UniversityBangkok, Thailand
English B. Ed.
EMPLOYMENT RECORD:
June 1973 - Present Department of Western LanguagesFaculty of Archaeology, Silpakorn UniversityNa Phra Larn Rd.Bangkok 10200, THAILAND
May 1968 – June 1973
RajamanglaUniversity of Technology Isan744 Suranarai Rd.Nakhon Ratchasima 30000THAILAND
PAST EXPERIENCE:
1996- Present Member, Academic Committee, Faculty of Archaeology, Silpakorn University
1990-1992 Member, National Co-ordinating Board for SEAMEO Regional Language Centre
1990 Member, Board of the Thai-Australian Studies Program (TASP)1977-1981 Head, Department of Western Languages, Faculty of Archaeology,
Silpakorn University1980-1981 Chair, Working Group for the Development of Foreign Language
Instructional Materials, Silpakorn University1975-1979 Secretary, Faculty Board, Faculty of Archaeology, Silpakorn
University
ACADEMIC TITLE:
1984-Present Associate Professor1979-1984 Assistant Professor1973-1979 Lecturer
SCHOLARSHIP AWARDED:
1985-1989 The Australian Government Scholarship1979 The Australian Government Scholarship1978 SEAMEO Regional Language Centre, Singapore1971-1972 Thai-American Educational Foundation (Fulbright)
Delta Kappa Gamma World Fellowship
PUBLICATIONS:
Book:Thai Ties: Social customs and cultural traits that tie all Thais together, 2006, Bangkok:
Samaphan.
Research: “Native English Speaking Instructors: A Key Element in the Quality Assurance of English
Learning and Teaching in the State Higher Education Institutions”, 2004, Silpakorn University Research and Development Institute Fund.
“Intercultural Communication in the Thai Social Context: Strategies and Variation Patterns”,1999, Silpakorn University Research and Development Institute Fund.
THANIK LERTCHARNRIT Academic Title: Associate Professor
Office HomeDepartment of Archaeology 49/132 Sanambinnam RoadSilpakorn University Bangkraso, Muang District Na Pra Lan Road Nonthaburi 11000Bangkok 10200, Thailand ThailandPhone: (66-2) 224-7684 Phone: (66-2) 968-2207Fax: (66-2) 226-5355 Fax: (66-2) 527-1272E-mail: thaniksu@gmail.com E-mail: thanik@su.ac.th
EDUCATION2001 Ph.D. (Anthropology), Washington State University, Pullman, USA1997 M.A. (Anthropology), Washington State University, Pullman, USA1985 B.A. (with Honor) (Archaeology), Silpakorn University, Bangkok, Thailand PROFESSIONAL APPOINTMENT Associate Professor, Department of Archaeology, Silpakorn University, Bangkok (2006-present) Assistant Professor, Department of Archaeology, Silpakorn University, Bangkok (2003-2006) Lecturer, Department of Archaeology, Silpakorn University, Bangkok (1995-2003) Cultural Officer, Office of National Culture Commission, Bangkok (1993-1995) Archaeologist, Center for Southern Thailand Studies, Prince of Songkla University, Pattani (1986-1993) Archaeologist, Division of Archaeology, Fine Arts Department, Bangkok (1985-1986)
RESEARCH INTERESTSCultural Resource Management, Archaeological Method and Theory, Human Evolution, Ceramic Analysis, Lithic Analysis, Early Complex Societies; Thailand and Southeast Asia
TEACHING EXPERIENCEUndergraduate Courses:
History of Archaeological Thought and TheoryCultural Resources Management English Readings in ArchaeologyArchaeological ScienceWorld CivilizationsHuman EvolutionArchaeological Excavation
Dr. M.R. Suriyavudh Sukhasvasti Academic Title: ProfessorNationality: Thai
Education: - Diplome d'Etudes Approfondies en Etudes Indiennes (Historie et Archaeologie) (Mention Tres Bien), Universite de Paris III (Sorbonne-Nouvelle), Paris, France
- Doctorat de 3e cycle en Etudes Indiennes (Historie et Archaeologie) (Mention Tres Bien), Universite de Paris III (Sorbonne-Nouvelle), Paris, FranceExperience: - Ancient Capitals of Thailand (Bangkok : River Books, 1995)
NUSARA WINITCHAIYANANAcademic Title: LecturerNationality: Thai
Birthday: September 17, 1971
Education: 2539-2541 Roetampton Institute London, Univeristy of Luke - UK
M.A. in Sociology and Anthropology of Travel and Tourism
2533-2536 Silpakorn University
- Bachelor of Art in History of Art
Experience: 2550- Department of Tourism Management, Faculty of Management
Science, Silpakorn University
2549 International College - Rajapat Suansunanta University
- Visiting Lecturer
2546-2549 New Hampshire Insurance
- Secretary to Senior Vice President
2545-2546 Rose Garden Aprime Resort
- Business Development Manager
2542-2545 Department of Hospitality Management, Faculty of Liberal Arts, Sripatum
University
- Lecturer
Mr. Rheut Nakchuen
Academic Title: Lecturer
Profile:My name is Rheut Nakchuen I’m currently a freelance tourist guide. For high school I had graduated from Suankularb wittayalai school and for University I had graduated from Silpakorn university faculty of archaeology, major in archaeology and minor in art history. Now I’m working in the field of travel business and had got a tourist guide licence from T.A.T by 17 march 2008.
Experience:- Freelance Archaeologist, Surasak company; sakaeo — 2006
worked on an excavation site at sadok kok thom sanctuary as a freelance archaeologist.
- Operation assistant, Petra travel; bangkok — 2007worked on the tour operation system for the Petra travel company that involved Developed of tour
program, Co-ordinate with travel suppliers such as hotels, tour operators, and travel agencies, Booking process and sales volumes.
- Guide assistant, University mobility in asia and pacific project (Umap);bangkok - 2007worked as an assistant tour guide of the UMAP project.
- Assistant tour guide, thaicraft company; bangkok — 2008 worked as an assistant tour guide on a cultural tour to the northern part of Thailand, which included
Nan Lampang and Chaingmai. - Student coordinator and tour Guide , University mobility in asia and pacific project
(Umap);bangkok - 2008worked as a tour guide and a coordinator for international student of the UMAP project.
- Freelance tour guide, thaicraft company; bangkok — 2008 worked as a freelance tour guide on a cultural tour at Surin.
Education:Bachelor of arts in archaeology, Faculty of archaeology, Silpakorn University. Graduated : March 5,2006
UMAP Project ’2009Course Outline "Tourism Management" Hospitality and
Tourism Management in ThailandFaculty of Archaeology, Silpakorn University,
Thailand
Date time Topics Lecturer PlaceMon. 27 July 09
09.00 - 12.00 a.m
Welcome to Silpakorn UniversityOrientation
01.00 - 04.00 p.m.
Service Psychology
Lecture
Nusara Winitchainan
R. 3201-2
Tue. 28 July 09
09.00 - 12.00 a.m
Tourism in Thailand: an on-going evolution Lect
ure
Assoc. Prof. Chanan Vongvipak
R. 3201-2
01.00 - 04.00 p.m.
The Thai Way of Living and cultural tourism
Assoc. Prof. Pornpimol Senawong
R. 3201-2
Wed. 29 July 09
09.00 - 12.00 a.m.
Thailand’s World Heritage sites and historical tourism
Lecture
Prof. Dr. M.R. Suriyavudh Sukhasvasti
R. 3201-2
01.00 - 04.00 p.m.
Excursion Grand Palace Wat Phra Kaeo
Field Study
Prof. Dr. M.R. Suriyavudh Sukhasvasti
R. 3201-2
Thu. 30 July 09
09.00 - 12.00 a.m.
Nostalgia and Tourism
Lecture
Assoc. Prof. Dr. Thanik Lertcharnrit
R. 3201-2
01.00 - 04.00 p.m.
Culture & Thai Society
Assoc. Prof. Chanan Vongvipak
R. 3201-2
Fri. 31 July 09
07.00 a.m.-06.00 p.m.
Excursion (e.g. cruise)Ayutthaya Province
Field Study
Rheut Nakchuen
Ayutthaya Province
Mon. 3 Aug. 09
09.00-12.00 a.m.
- Natural and eco-tourism- Cultural
Lecture
Assoc. Prof. Chanan Vongvipak
R. 3201-2
Tourism- Home-stay & Long-stay
Varapon Montrivade
Tue. 4-Thur. 6 Aug. 09
06.30 a.m. Home-stayNakornsawan Province
Field Study
Assoc. Prof. Chanan VongvipakVarapon Montrivade
Nakornsawan Province
Fri. 7 Aug.09
09.00-12.00 a.m.
Tourism Marketing
Lecture
Sasithorn Rujirawisit
R. 3201-2
01.00-04.00 p.m.
Report/Presentation Exam.
Assoc. Prof. Chanan VongvipakVarapon Montrivade
R. 3201-2
Note: Evaluation 1. Assignment (25 marks) 2. Field Report (25 marks)