Соревновательный Итерационный Дизайн •  Design

•  Iterative Design •  Competitive Iterative Design •  8 Blocks Quest •  Ex-USSR Designer

Who’s talking:!Max Tkachuk @paz0r �Co-founder at Trendkill designers!!! Worked with: !frog design wargaming usability lab eastlabs umh bigmir.net korrespondent.net slajd.net

havas worldwide kyivstar prodigi movable dojrzewamy.pl laeto.ru findguru.me rabota.ua

design as product!

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design as process!

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WHY & HOW! !!!

Apple, Bose, Loewe!!!!

OUTPERFORM?!!

WHY WE DON’T?!!!!

We ship products!

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Apple, Bose, Loewe!!!

SHIP INSANELY !GREAT PRODUCTS!

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during the same period of time

iterative design

is cyclic process !of prototyping, testing, analyzing & refining !

a product or process

iterative design

T-shaped or multidisciplinary

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competitive iterative design

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!use iterative

Draft Prototyping

Turn your customer / value hypothesis to several product concepts

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!run parallel

User Tests

Get fast & cheap hypothesis test results!!!

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L  apple’s iphone iterative design

examlpe

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8 steps

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designer

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Competitive Iterative Design October 2012

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! ! !Thank you!

Max Tkachuk, Trendkill designers @paz0r