Post on 08-May-2015
description
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The Guided Tour“LaunchPad” Webinar series
Presented by: Shmuli Goldberg
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Agenda
Account Navigation
The Dashboard
The Page ConsoleSearch & Recordings
Form Analytics
Conversion Funnels
Heatmaps
Now what…
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Account NavigationThe Menu Bar can be found on the left panel of every tool page
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The DashboardClickTale’s Dashboard:• The ‘home page’ of your
Project. • Easy access to the main
features of the ClickTale Tool Suite.
Sections include:
• Heatmaps• Search Recordings• Real-Time Monitor• Visitor Recordings• Site Monitor• Conversion Funnel• Visitor Geolocation
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Search & RecordingsIdentify customer’s usability issues within your site:• What are they doing?• How do they behave?• Why aren’t they converting? • Where are they coming from?• Are they bouncing visitors?
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Search & RecordingsSearch tools:• Save your searches• Create alerts• Export results• Watch recordings• Download videos
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Form Analytics
Reduce abandonment and improve your conversion rates
Visitor’s Interaction with online forms:• Conversions• Dropped• Time• Blank Fields• Refilled
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Form Analytics
Where are visitors most frequently dropping out of the form
The general overview of your form and its weak spots
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Form Analytics
Which fields get left blank the most
How frequently visitors need to refill fields after submitting the form
Shows the average time visitors interacted with each field in your form
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Conversion FunnelsExplore various conversion paths visitors follow.
FilterCreate1 2
3 Easy steps in setting up a funnel:
Segment3
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• Define steps* to track• Rename the Step
Conversion Funnels
* Up to 15 steps
SegmentFilterCreate1 2 3
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Conversion Funnels
Start at 1st step vs. Start at any step Flexible vs. Strict
• Choose flexibility attributes
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SegmentFilterCreate1 2 3
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Conversion Funnels
• Filter funnel population according to specific attributes
SegmentFilterCreate1 2 3
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Conversion Funnels
SegmentFilterCreate1 2 3
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HeatmapsHeatmaps show qualitative visual representation of visitor behavior
• Choose a page to view*
• View the report• Edit Settings
* Choose between ‘starting with’ or exact URL
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Heatmaps
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Heatmaps
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Heatmaps
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Heatmaps
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HeatmapsLink Analytics• Provide in depth detail about links on every page
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Page ConsoleA zoom into a specific page:• Bounce Rates• Engagement Time• Recorded traffic timeline• Recent Visitors• Easy access into the recordings• Heatmaps• Funnels
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Now what…
When analyzing data:
1. Use the conversion funnels to quickly find problematic pages.
2. Use the Heatmaps to find areas of:
I. Focus point
II. Ignored area
III. Distraction points
3. Use Search Recordings to find customers that experienced these problems.
4. Watch the videos of customers that experienced these exact problems.
5. Use the Page Console to see how many other visitors had these issues.
6. Fix the problems, and run the funnels again to test.
7. Segment your visitors by marketing sources to compare channel effectiveness.
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Heatmaps
Form Analytics
RecordingsFunnels
Analyze, understand, act!
www.ClickTale.com
Thank You
The ClickTale Team
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