Post on 11-Apr-2017
Experiential Events and Strategic Marketing
Delivering:
Top of Mind Recall
Word of Mouth Results
Customer loyalty and Retention
Business Efficiencies
Brand Equity
Engagement and Trial
Emotional Associations
SERVICES
Develop, Produce and Manage:
National tours and road shows, conferences, trade shows, meetings, demos, etc.
Experiential event marketing initiatives
Event logistics and business efficiencies
Brand and marketing strategy
Exhibit design and integration
WHAT IS EXPERIENTIAL EVENT MARKETING?
A marketing strategy used with live events to create powerfully memorable experiences.
It penetrates your customers’ emotional protected zones while opening a dialog with their subconscious. This influences behavior and positively reinforces belief systems.
EXPERIENCE
Nationwide road shows and tours
Product introductions and launches
Merchandise push/pulls, channel optimization and vendor alliance building
Trade shows, media events and conferences
Festivals, concerts, parades, Olympiads, etc.
Malls, outdoor locations, convention centers, unique locations, etc.
VALUE OF EXPERIENTIAL
Removes Tivo and over 1,000+ cable television channel barrier
Eliminates risk of getting lost among hundreds media pages and competing ads
Spam free, and can’t be deleted
Increases activation and conversion 209%
Doubles profit margins
COMMENTS
“When one looks for partners or colleagues, they seek individuals with integrity, vision, and execution skills. In the event marketing space, Carson has those three (3) key attributes in spades. For our Festival Carson came up with a fair pricing structure, a well planned site layout, and coordinated day-of operations with such gusto and enthusiasm, that our sponsors are already calling us back for another year. From the folks at the Asian American Heritage Festival (and the 20,000+ people who visited), ‘thank you’.” Stephen Chen, Oppenheimer, and Executive Director Coalition for Asian Pacific Americans
COMMENTS"Carson is a creative thinker who consistently generated tangible results-driven programs for our clients. He effectively and successfully executed multi million dollar events and satisfied even the most demanding clients." Howard Gintell, President - Gintell & Associates.
COMMENTS
“You are really so impressive - at the Committee meeting last night, I mentioned how you pulled the whole Expo off with only a 3-4 weeks notice. It may seem silly on my part to send you this email but I do admire your ability to do things like this and also your creativeness in selling/marketing.” L.G.
CONTACT INFO
www.carsonworldwide.com
carson@carsonworldwide.com
(347) 689-9090 US
(347) 441-4174 UK
Thank you for joining us!
Empowering your customer to do things they never thought possible!