Cara Murphy

Design Prac2se

Examples of rough work

VIEW

A4er playing around with different ways to convey the idea of ‘View’ tying into Eyes, cameras, glasses or viewfinders I did more market research and Found that almost all high end photography agencies use a very simple Logotype. This made me get rid of the logo idea but keep the font I had Gravitated towards the most.

view

Final logo

Iphone logo

Facebook profile

Font used: ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnpqrstuvwxyz

view

Colour scheme is to be only Black on white or white on Black.

viewStandards Manual

With this new brand View has a distinctive image which will set us apart from our competitors. Consistant application across

many mediums and throughout the organization is key to its success.

Views marketing campaign is not only made up of visual elements but also how these elements are continuously presented.

Views logo imparts our vision of who we are to our clients. It is important that the logo should always be reproduced in excellent

quality, so only approved, digitally mastered art is to be used. This can be found in the Brand Bank section on the Intranet.

Brand Overview:

The logo is to be added to the following;;

Business cards

Stationary

Business Forms

Signage (both interior and exterior)

Vehicles

Uniforms

Promotions (Only to be used in promotions which have been green lighted by the marketing division).

ALL advertising and marketing Material

Corporate Communications

Brand Mark and Signature Display:

The two colour brand signature represents the company on all

corporate communications material.

viewStandards Manual

LOGOTYPE: "view" font = "Canon", Pantone 070002 (R: 35;; G: 31;; B: 32) on FFFFFF (R: 255;; G: 255, B: 255) or visa versa.

Preferred Usage:

view viewAccepted Usage:

LOGOTYPE: "view" in Copperplate, Pantone Colour 070002 (R: 35;; G: 31;; B: 32) on FFFFFF(R: 255, G: 255, B: 255) orvisa versa.

VIEW viewThis Logo is only to be used if Canon is not available for any reason and must be cleared by the marketing department first.

For Facebook profile picture:

viewStandards Manual

For iPhone app image:

Favicon:

Colour Schemes:

Additional Info:If you have any queries please contact Cara Murphy at caramurf@gmail.com/0870975883

Examples of competitors websites. Mainly Black or white which allows the full focus Of the viewer to be on the photographs. Like the logos they are simple and pared down.

The End