Post on 27-Jan-2015
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ANSWER ME!
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HORROR QUESTIONEVERYWHERE
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• Why the User Experience Can or Cannot be Designed?
• Why User Experience Cannot Be Designed
• Can Experience be Designed?
• “Can experience be designed?” Yes. No. Wait, yes. But
• Thoughts on “Can Experience be Designed?”
COUPLE OF ANSWERS...
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DISAGREE
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They all tend to treat results of User Experience Designers work as something strangely fixed.
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Antagonists of User Experience Design argue that designers can’t design experience, because they cannot control all the factors that influence experience.
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DESIGN DOESN’T EQUAL CONTROL
If I design a chair and one person uses it as a table, does my design fail? No! Maybe this one particular person doesn’t have better table at home, or just loves to use chairs as tables.
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„
I CAN’T CONTROL IT
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In the world of scientific research we call such people „deviants”. Deviants don’t count when it comes to assessment of certain research hypothesis.
On the other hand let say I sold 100 chairs that I designed and all my customers use them as tables.
Damn…there must be something wrong with my chair, right?
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MAYBE...It just doesn’t action of sitting, but rather some table-like experience.
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User Experience Design is all about planning factors that should be able to shape behavioral and emotional reaction of most users in a planned way.
User Experience Design is not about control.
Result of User Experience Designer work is a hypothesis not a fixed being.
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UX should be measured and optimized iteratively till the version that is able to shape most of user’s experience in a particular way.
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Desired behavioral and emotional reaction should be characterized by measurable metrics.
Metrics form goals. Design that is unable to achieve goals, equals design that doesn’t shape an experience in a planned way, equals design that requires optimization.
Do we plan to get 100% conversion rate? No. Why? Because it would be extremely stupid. We can’t control all the factors and influence every person.
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We, User Experience Designers, care for overall users’ experience, because we are metrics and goals driven. We care for specific, planned by us, behavioral and emotional reaction.
I don’t like the term “usability,” and I don’t want to be called an “HCI expert.” I believe that what’s really important to the people who use our products is much more than whether I can use something, whether I can actually click on the right icon, whether I can call up the right command… What’s important is the entire experience, from when I first hear about the product to purchasing it, to opening the box, to getting it running, to getting service, to maintaining it, to upgrading it. Everything matters: industrial design, graphics design, instructional design, all the usability, the behavioral design… so, I coined the term “user experience” some time ago to try to capture all these aspects.
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„
/Don Norman
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Marcin Treder is a design enthusiast that literally lives for creating the best user experience possible. After years working as a UX Designer and UX Manager he focused on his own start-up UXPin that provides tools for UX Designers all over the world. UXPin tools are used by designers in companies like Google, Apple, Microsoft, IBM, Salesforce. UXPin was recently voted the best start-up in Central and Eastern Europe. Marcin enjoys writing (e.g. for UXMag, DesignModo, SpeckyBoy...), blogging (Blog UXPin, UXAid, Startup Pirate) and tweeting (@uxpin, @marcintreder).