BUILDING  RELATIONSHIPS  WITH  YOUR  CLIENTS    A  shi7  from  consumers  to  people  

MEDIA  FRAGMENTATION    IS  INCREASING  

In  1971,  the  average  person    encountered  approximately  

500 ad  messages  a  day.  

1971 An average person

encountered approximately

500 ad messages a day  

Media  fragmentaHon  is  increasing    

Today,  that  number    is  almost  

5000 MAKING  IT  HARDER  TO    ENGAGE  CONSUMERS  

that number is

5000

TODAY

Contact  becomes  more  complex  

People  are  not  listening  anymore!  

New  technologies,  fragmented  media  &    a  new  generaHon  of    

EMPOWERED  CONSUMERS    are  rapidly  changing  adverHsing  

“Talking”  to  “consumers”  has  evolved  from…  

…to  a  real,  direct    conversaHon  

So,  idenHfy  your  brand  lovers  

Focus  on  your  loyals  instead  of  on  acquiring  new  customers  

Listen  to  what  they  say  

Understand  their  feedback  

Personalize  your  offers  and  make  them  relevant  

Don’t  aZempt  to  buy  their  loyalty  

Instead,  let  them  earn  their  rewards  

Build  it  every  day  

Build it every day LasHng  relaHonship  with  your  customers  are  

your  yet  undiscovered  gold  mine  

Lasting relationships are your gold mine!

mircea.criveanu@thehubpartners.ro