Post on 11-May-2015
description
DIGITAL BUSINESS PLATEFORM METTRE EN PLACE UNE PLATE-FORME MARKETING
CLOUD POUR CRÉER ET PILOTER VOS EXPÉRIENCES DIGITALES MULTIMARQUES, MULTICANAL,
MULTILINGUE
CYRIL REINHARD DIRECTEUR MARKETING
PRODUIT EMEA, ACQUIA
@CYRILCR @ACQUIA_FR
QUELS SONT LES CHALLENGES DES ENTREPRISES DANS CE MONDE
DIGITAL EN PERPÉTUELLE ÉVOLUTION ?
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BE AGILE : Digital World is going faster and faster…!
By PatrickSmithPhotography!
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In 2020, 50 billions!Of connected devices !
(Orange sources)!
By PatrickSmithPhotography!
The World change…!
BE AGILE : We are in connected world…!
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BE MOBILE : Think Mobile First and build cross-canal experiences!
§ Flickr : By heαrtbreaker!
In 2014, most of Internet access come from Mobile devices!
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Great ! I like that, I recommend you……
I like the FranceTV Tour de France Multi-cast
The support is bad !
Too bad ! .
Oh this product is fatastic !!.
The user is a “ConsumActor”!
+1.7b people are using Social Network !
BE SOCIAL : Users are your best brand Ambassadors !!
Fantastic!
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77%+ of the Web sites are not using Personalization !!
BE UNIQUE : People want to be the “one” !!
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The Digital Business Engagement : What are the Marketing priorities ?
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How we engage is crucial ! Emotion & Story Telling !
Source 2013 : Kanter Media
POEM : Forrester Research Model
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User Generated
Content"
SEO"
Email"
Analytics" Marketing Automation"
Personalization" Multi-channel"
Rich Media"
CRM"
CONTENT COMMUNITY
COMMERCE
… so best digital experience combine content, community and Commerce...!
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Acquia!The Digital Business Company !
• Founded by Dries Buytaert, Drupal founder.!• 4000+ customers!• 450+ employees!• 700+ partners!• Worldwide presence!• 220% 3 year CAGR!
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Continuous Delivery Cloud
Digital Framework
Digital Engagement Services
Acquia, The Digital Business Platform!
Digi
tal C
usto
mer
suc
cess
YourOwn
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New Digital Engagement
… Needs Digital
Transformation !
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LES 5 POINTS À CONSIDÉRER POUR BÂTIR UNE PLATEFORME DIGITALE EVOLUTIVE !
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4 Key Points to succeed in your
Digital
Transformation
5 Keys to build your Marketing Digital Platform !
! #1 Funct iona l i t ies and Agi l i ty ! #2 F lex ib i l i ty for easy In tegrat ion ! #3 Per formance ! #4 Mul t i -channel & cross-channel & Omnichannel !
##5 Personal ized exper iences !
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to industrialize the sites / campaigns production with keeping total creative
freedom
B E S T D I G I TA L E X P E R I E N C E S TA R T H E R E
1# Functionalities and Agility
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Solution to industrialize the production of your “Digital vehicles?”!
80% / 20%
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Principle: Responding to the marketing challenges and needs....!
... While meeting the IT challenges and needs !!
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Templates"1" Select the site template"
2" Select what features you want and configure"
3" Add rich contents keep"Total creative"
Objective: To enable marketing teams to quickly create digital experiences ...!
http://www.[customdomain].com"
…while retaining total creative freedom!!
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Manageme and control the digital experiences!
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Select the template and features!
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300+! Warner Music Group artist "websites, 3 site templates, "total creative freedom
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#Flexibité
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To build a rich and immersive experience integrating all components of the WEM
(Content / Commerce / Community) and company back-office
# 2 Flexibility / Integration B E S T D I G I TA L E X P E R I E N C E S TA R T H E R E
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Building a Digital Business Platform in your business environnent!
Drupal
Mesures et rapports
SocialFB/TwitterSite
principal
campagnes d’emails
Videoportal
ApplictionsMobiles
Site communautaire
Eléments Média riche
Contenu Social
Marketing automation
CRM Flux
Drupal
Mesures et rapports
SocialFB/TwitterSite
principal
campagnes d’emails
Videoportal
ApplictionsMobiles
Site communautaire
Eléments Média riche
Contenu Social
Marketing automation
CRM Flux
Acquia Digital Business Plateform
Measure & report
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Timex 2012!These are our products !!
Timex 2013!This is your life.!
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Timex in 2012: “These are our products.”!
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Timex in 2013: “This is your life.”!
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Develop in a cloud environment to ensure the success of the rise load
3# Performance B E S T D I G I TA L E X P E R I E N C E S TA R T H E R E
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Standardized platform for all brand sites NBC Entertainment and sport. 34M PVs 24 hours. 34M
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Standardized platform for all brand sites NBC Entertainment and sport. 80M PVs 24 hours. 80M
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460M Hits to grammy.com "on night of award show
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10X Increased site visitors during Boston Marathon Bombings.
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Connect digital experiences to marketing tools and with all the channel… from Web
to Store to Digital in Store…
#4 Multi-channel / Cross-channel / Omnichannel
B E S T D I G I TA L E X P E R I E N C E S TA R T H E R E
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Multi-channel Cross-channel
22 hospital campuses integrated into one digital platform
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MOBILE!FIRST!
Over 77 iOS, Android, and Windows Mobile apps built on the NY MTA real-time data platform, powered by Drupal and Acquia
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Each person is unique and want to see what he would like to see !
B E S T D I G I TA L E X P E R I E N C E S TA R T H E R E
5# Personalized experiences
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Better understand Marketers
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Personalization!
Analyse!!!Insight!!!Relevance!
47 TruCentric proprietary and confidential 47
Today’s Content Marketing Sites Are Not Personalized!
1% Personalized
Content personalization !amplifies content marketing:!
" Increases Engagement!
" Increases Conversions!
Static
48 TruCentric proprietary and confidential 48
Acquia Lift + TruCentric Solve This Problem!
After: Before:
Personalized Offers
Personalized Recommendations
49 TruCentric proprietary and confidential 49
Some Customer Results!
Queen's Crossing
Powered by ACQUIA
Queen's Crossing
“8x increase in CTR’s”
“4x increase in conversions”
Queen's Crossing
“10%-20% increase in page views”
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4 Key Points to succeed in your
Digital
Transformation
5 Keys to build your Marketing Digital Platform !
! #1 Funct iona l i t ies and Agi l i ty ! #2 F lex ib i l i ty for easy In tegrat ion ! #3 Per formance ! #4 Mul t ichannel & cross-channel & Omni-channel !
##5 Personal ized exper iences !
TO CONCLUDE
… optimizing cost and time-to-market
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Media" Entertainment" Public Sector" Higher Ed"
Some Customer references
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High Tech" Life Sciences" Financial Services" Others"
Some Customer references
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PLACE AUX QUESTIONS !