Post on 22-Aug-2020
BLACK FRIDAY advertising promotions
Limited time offer: 1 Nov – 13 Dec 2019
Black Friday video
advertorial ($5,000)
【黑色星期五】视频 Campaign period: 25th Nov – 1st
Dec 2019 (one week)
Singles’ Day video
advertorial ($5,000)
【双11】视频 Campaign period: 6th-12th Nov
2019 (one week)
PRINT AD + video advertorial bundle
min. quarter page black & white (free upgrade to 1-spot color) in Lianhe Zaobao +
video advertorial package
Minimum
quarter
page AD
size
All video advertorial will be hosted in a tag site if there is more than 3 videos
A B
Black Friday video advertorial hosted on zaobao.sg
【黑色星期五】视频系列
The treatment: 1. Highlight the promotional info via visual & voice over,
such as:
- What’s the good deal?
- Where’s the good deal?
2. Interview of store manager/spokes person for unique
selling point / onsite activation
3. End with call-to-action & contact information. • Duration of video: approx. 1-2 mins • Video treatment is fixed as described above • Shooting limits to max. of 4 hours at one location • Revision of 1 time is available for fact check
Limited time offer!!!
Package price: $5,000*/$8,000 (worth $45,870)
Campaign period: 25th Nov – 1st Dec 2019 (one week)
Booking deadline: 10th Oct 2019
Production lead time: approx. 4 weeks
*Promotion offer of $5,000 is only applicable to clients
committed with min. quarter page black & white (free upgrade to 1-spot color) in Lianhe Zaobao in between 22 Nov – 13 Dec 2019. Standalone package price for video advertorial is $8,000* (This package is agency commissionable)
Nov 29
A
Singles’ Day video advertorial hosted on zaobao.sg
【双11】视频系列
The treatment: 1. Highlight the promotional info via visual and voice over,
such as:
- What’s the good deal?
- Where’s the good deal?
2. Interview of store manager/spokes person for unique
selling point / onsite activation
3. End with call-to-action & contact information. • Duration of video: approx. 1-2 mins • Video treatment is fixed as described above • Shooting limits to max. of 4 hours at one location • Revision of 1 time is available for fact check
Nov 11
*Promotion offer of $5,000 is only applicable to clients
committed with min. quarter page black & white (free upgrade to 1-spot color) in Lianhe Zaobao in between 1 Nov – 22 Nov 2019. Standalone package price for video advertorial is $8,000* (This package is agency commissionable)
Limited time offer!!!
Package price: $5,000*/$8,000 (worth $45,870)
Campaign period: 6th - 12th Nov 2019 (one week)
Booking deadline: 20th Sept 2019
Production lead time: approx. 4 weeks
B
Singles’ day / Black Friday Video advertorial is placed on zaobao.sg
Leaderboard (728 x 90 & 320 x 50, JPG/GIF/PNG)
IMU (300 x 250,
JPG/GIF/PNG)
Write-up within video page • Short editorial write-up (max. 500 words)
pertaining to the promotional info at editorial
discretion
• Insertion of client’s website & store
information in the video page
Advertising placement within
video page 100% SOV banner ad (Leaderboard + IMU) to
be provided by client
Video advertorial • Production of video highlighting Single’s Day
/ Black Friday / Cyber Monday promotional
info.
• Featuring client’s outlet & products
• Logo placement at the end of video
【黑色星期五】超值电器大抛售!只限一天!
With traffic drivers (one week) for improved visibility of video page
ROS IMU
HOME PAGE IMU
Homepage IMU
35,000 impressions
ROS IMU
65,000 impressions
Content Recommendation
500 clicks
Note: exact position subject to editorial’s discretion
*SPH has the option to extend Content Recommendation by 14 days for performance delivery.
*Please note that 500 clicks per article can by fulfilled by Zaobao.sg Content Recommendation, Zaobao Facebook dark post, or Zaobao.sg CPC banner buys (LB/MLB/IMU), at SPH discretion.
With social media traffic driver for improved visibility of video page
254,000 followers
Editorial’s effort to drive traffic
from social media to video page • 1 x Zaobao Facebook organic share of video page
• Posting date & time at editorial discretion
Value-add benefit with purchase of print ad (min. quarter page
black & white with free upgrade to 1-spot color) in Lianhe Zaobao
& video advertorial bundle
Free one (2col x 10cm) editorial write-up
featuring client’s product/service in
Lianhe Zaobao new market page
《联合早报》都会资讯
• Client to provide materials for the write-up
• Production lead time: 2-3 weeks
• Content direction is at editorial discretion
SUMMARY PRINT AD WITH VIDEO ADVERTORIAL BUNDLE
A
Black Friday
•Print: min. QP b&w (free upgrade to 1-spot color) ad
•Period: 22 Nov – 13 Dec
•
•Digital: Black Friday video* advertorial $5,000
•Period: 25 Nov – 1 Dec
•
•Value-add: Editorial write-up in Lianhe Zaobao new market page
•Value-add: 1 x traffic driver of Zaobao Facebook post organic share of video page
B
Singles’ day
•Print: min. QP b&w (free upgrade to 1-spot color) ad
•Period: 1 Nov – 22 Nov
•Digital: Single’s day video* advertorial $5,000
•Period: 6 – 12 Nov
•Value-add: Editorial write-up in Lianhe Zaobao new market page
•Value-add: 1 x traffic driver of Zaobao Facebook post organic share of video page
*all video
advertorial will be
hosted in a tag
site (if there is
more than 3
videos).
TERMS & CONDITIONS • Booking Deadline: At least 4 weeks before launch date
• For Facebook organic editorial posts (value-add), content and timing is at
editorial's discretion. Note that is not a boosted post, hence no commitment
on clicks.
• Video should be no longer than 2 minutes, theme and treatment as per
described in this sales deck and key messages will be discussed with client.
- Exact duration, direction and treatment of video at full editorial's
discretion
- Client is entitled for 1 time revision for fact check only
• Includes conceptualisation, creative direction, filming of no more than 4
hours at one location, and post-production
• Subtitling is at editorial's discretion. Additional charge of $1,000 for
translation of subtitle from Chinese to English
• Production does not include fees for external talents
• Package includes production which is non-agency commissionable and
subjected to GST
• Ad Units (100% sov of banner) to be provided by client. Production Cost for
Banner Ads:
~ Leaderboard + Mobile Leaderboard + IMU starts from $1,000
~ Ad creative is non-agency commissionable and will be subjected to
GST
~ Lead Time: Ad creative to be furnished/confirmed 5 days before
scheduled run
• For Content recommendation: Please note that 500 clicks per article can
by fulfilled by Zaobao.sg Content Recommendation, Zaobao Facebook
dark post, or Zaobao.sg CPC banner buys (LB/MLB/IMU), at SPH discretion.
SPH has the option to extend Content Recommendation by 14 days for
performance delivery.
OPTIONAL TOP-UP: U-weekly advertorial promotion
《优一周》
Limited time offer!!!
One page advertorial
Package price: $1,000
Limited time offer!!!
Double page advertorial
Package price: $1,800
OPTIONAL TOP-UP: Lianhe Wanbao / Shin min Daily News
Facebook post
《联合晚报》/《新明日报》社群媒体帖文
Limited time offer!!!
One post with 500 guaranteed clicks
Package price: $2,500 197k followers
Terms & conditions: 1. All materials such as artwork (image only) and copy, to be provided by client, and must fit into editorial environment, subject to SPH copy vetting.
2. To avoid sensitive advertisements that do not align with publication's branding.
3. Limit to maximum of 2 commercial posts per day (cannot be of same ad), posting time between 9am-12pm and 6pm-9pm only.
4. Advertisement will expire after 7 days, unless otherwise agreed depending on redemption mechanics.
5. Advertisement in Chinese language only.
Placement of tactical content offering promotional benefits for Shin min/Wanbao’s readers.
Posted by Newsroom on the publication/site’s Facebook wall. With guaranteed 500 clicks.
Reaching out to the respective site/publication’s Facebook followers and their Facebook
friends.
Applicable to sponsor who is willing to provide promotional offers to readers of Shin Min
Daily News and/or Lianhe Wanbao.
248k followers
Content guidelines: 1. All advertisement must contain an image, essential
information and benefits for readers. 2. External link leading to client’s page is optional. 3. Mandatory labeling on all posts with "Handshake" icon
(if client has FB page) and "【晚报好康/新明好料】" at
the start of post.
【新明好料】新春哪里买鲍鱼最好?ABC有来自世界各地的鲍鱼任您选购!即日起到ABC买罐头鲍鱼,凡《新明日报》读者,皆可享有40%折扣! (link to client’s website: http://ssss.com.sg)
(Image at the bottom of post)
Sample text & visual (for demonstration purpose only):
OPTIONAL TOP-UP: Lianhe Wanbao / Shin min Daily News
Facebook post
《联合晚报》/《新明日报》社群媒体帖文
Appendix
Zaobao.sg
are PMEB/White Collar
63%
704,000 Unique Visitors
13.9 million Total Page views
50% Male
50% Female
Age 25-54 years old 77% 4.2 min
Average Time Spent
Trusted information source for the Chinese-speaking community. Its online version is one of the few Chinese news websites in
Singapore, which similarly captures the highly-educated Chinese online audience.
ZAOBAO.SG
The most read Chinese newspaper in Singapore
Source: Comscore Media Metrix Multi Platform (Jan 2019), Nielsen Media Index 2018
Our Readers ZAOBAO.SG
Zaobao.sg readers are well educated, family oriented and effectively bilingual
50% 50% MEN WOMEN
44% of Zaobao.sg reader are
PMEBs
OCCUPATION
84% are proficient in
both English and Mandarin
Effectively
Bilingual
HOUSEHOLD INCOME
$5,284 Median Income
72% of Zaobao.sg readers
have children
FAMILY
47% of Zaobao.sg readers lives in 5
rooms or HUDC or private properties
DWELLING TYPE
61% of Zaobao.sg readers
received tertiary educated and above
EDUCATION
61% of Zaobao.sg readers are
between the age of 30 to 49 years old
AGE GROUP
Source: : Nielsen Media Index 2018 | Target Audience: ZB Digital readers (Population Size: 123,000 | Sample size: 131)
MAGAZINE PROFILE Target readers aged between 25 & 45 Circulation: 80,000 copies Estimated Reach: Over 300,000 readers
U-WEEKLY READERS STATISTICS* 70% Females / 30% Males 42% of readers aged 30-49
52% PMEBs & White Collars 88% Married with Children 85% of UW readers read 4 issues every month
DIGITAL PROFILE (uweekly.sg) Target users aged between 25 & 35 Unique Visitors: 80,000 per month Estimated 1.2 million page views per year Social Media Influence: > 75,000 following
across Facebook, Twitter & Instagram
is Singapore’s only Chinese entertainment, lifestyle and social news magazine. The bilingual-friendly magazine dishes out the most exclusive and in-depth entertainment gossips from the Asian region and beyond. Korean, Japan, Hong Kong, Taiwan, China, Hollywood trends and happenings are given an entertaining twist for an easy read for the readers. UW also features the latest lifestyle trends, recipes, F&B recommendations, smart travel guides to locations around the world, U-KIDS featuring useful and relevant information relating to children’s upbringing and health tips for the young and old. UW is a weekly must-read for the entire family. UW is not just a print magazine. We provide an integrated, cross-platform reading experience for our readers. Our digital magazine provides the convenience of reading on the go via mobile devices, and our digital website, uweekly.sg, keeps you up-to-date with daily entertainment news and bite-sized lifestyle tips to spice up your day.