IRE Conference 2013

BEN JONES bjones@tableausoftware.com

@DataRemixed

Beyond the written word

with

Working at Tableau (a story told two ways)

Version #1

Our Mission Statement!

We’re locating by the beautiful Lake Union in Fremont, under a

magnificent bridge.

If you follow the bridge to the end, there’s a troll underneath.

You gotta love that, right?

I have to admit, we’re a pretty wacky bunch. Yep, those are clown noses (thanks again, Kelly Martin!)

Version #2

Working at Tableau

• At Tableau Software, it’s our mission to help you see and understand your data

• Our headquarters is in Fremont, WA by Lake Union. • It’s a really beautiful place with an amazing bridge overhead.

Very visually stimulating. • There’s even a huge statue of a troll at the end of the bridge,

just up the street from where we work. You really have to see it to know how cool it is.

• We’re a really wacky bunch and sometimes wear clown noses in the rain. No joke. You’d laugh out loud.

Which version do you prefer? Which version drew you in? Which version will you remember?

We’re Visual.

Why visual data?

Why visual data?

I II III IV x y x y x y x y

10 8.04 10 9.14 10 7.46 8 6.58 8 6.95 8 8.14 8 6.77 8 5.76

13 7.58 13 8.74 13 12.74 8 7.71 9 8.81 9 8.77 9 7.11 8 8.84

11 8.33 11 9.26 11 7.81 8 8.47 14 9.96 14 8.1 14 8.84 8 7.04 6 7.24 6 6.13 6 6.08 8 5.25 4 4.26 4 3.1 4 5.39 19 12.5

12 10.84 12 9.13 12 8.15 8 5.56 7 4.82 7 7.26 7 6.42 8 7.91 5 5.68 5 4.74 5 5.73 8 6.89

This?

Or This?

This? or This?

http://blogs.wsj.com/venturecapital/2009/08/25/how-long-does-it-take-to-build-a-technology-empire/

Telling better stories with data on the web

What is it? Who uses it?

Why do they use it? When do they use it? How do they use it?

FREE Windows software to quickly create and share interactive data graphics on the web

What is

Who uses it?

Why Do They Use It?

Interactive Data =

Engagement + Dwell Time

= Increased Traffic

+ Social Sharing

When do they use it?

Minutes Hours Days Weeks+

Time to build

Com

plex

ity

Static charts

Dynamic charts

Interactive dashboards

Multi-modal visualizations

Programming Required Virtually Impossible

I really hope not!

Simple Tools

(Before Tableau Public)

**Caveat: this applies to most users. There are wizards like Jon Peltier and Jorge Camoes who can do virtually anything with Excel, and programmers like Santiago Ortiz who will code an interactive graphic so fast your head will spin. Again, this applies to mere “mortals” - like us

Minutes Hours Days Weeks+

Time to build

Com

plex

ity

Static charts

Dynamic charts

Interactive dashboards

Multi-modal visualizations

Programming Required

I really hope not!

Simple Tools

Tableau Public

When do they use it? (After Tableau Public)

**Caveat: this applies to most users. There are wizards like Jon Peltier and Jorge Camoes who can do virtually anything with Excel, and programmers like Santiago Ortiz who will code an interactive graphic so fast your head will spin. Again, this applies to mere “mortals” - like us

Let’s look at some examples

April 15th, 2013 April 16th, 2013

Top: http://www.rawstory.com/rs/2013/04/19/shot-boston-marathon-bombing-suspect-tamerlan-tsarnaev-featured-terror-links-on-youtube// Bot: http://latino.foxnews.com/latino/health/2013/04/18/boston-marathon-bombings-prove-tourniquet-is-lifesaver/ Right: http://www.guardian.co.uk/news/datablog/2013/apr/16/data-store-boston-marathon-explosions

Bottom Left: http://hetivalasz.hu/vilag/apokalipszis-japanban-36137

March 11th, 2011 March 12th, 2011

Top Left: http://www.boston.com/bigpicture/2011/03/massive_earthquake_hits_japan.html

http://www.newscientist.com/blogs/shortsharpscience/2011/03/interactive-graphic-japans-dea.html Right:

In minutes? Really?

http://seattlebubble.com/blog/2013/05/28/case-shiller-seattle-home-prices-shot-up-in-march/

http://www.lanacion.com.ar/1578198-tras-el-feriado-el-dolar-blue-avanza-hoy-y-sigue-sin-dar-respiro Left:

Right:

..monthly or quarterly dashboards (think “Jobs Friday”)

Interactive Dashboards

http://healthintelligence.drupalgardens.com/content/outbreak-human-infections-avian-influenza-ah7n9-virus

Multi-Modal Visualizations

Embed YouTube Embed Google Maps

http://dataremixed.com/2013/06/how-to-embed-a-google-map-in-tableau/

http://www.osmguy.com/2013/04/mlb-integration-by-team-visualization/ Left:

Right:

Optimized for mobile

http://public.tableausoftware.com/views/AvalanchesT8/Dashboard2?:mobile=y Ref:

Award Winning Data Journalism

http://www.globaleditorsnetwork.org/dja/ Ref:

Usage of Tableau Public is Growing

http://www.tableausoftware.com/about/blog/2013/2/crossing-100-million-milestone-21304

…100M views and counting

Ref:

Tableau Desktop now free through IRE

For journalists, bloggers, and researchers • Connect to .xlsx, .txt., .csv, odata • Save to the web • Embed & share

For companies & individuals • Connect to many sources • Save locally • Server version available

http://ire.org/blog/ire-news/2013/06/20/tableau-makes-its-desktop-software-free-ire-member/ Ref: