Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477

Bellator MMA Championship Print, Online and Social Media Campaign

DMA: Los Angeles Project Manager: Sean Bello sean.bello@campuscircle.net

Overview of Campaign This report recaps our efforts on multiple levels including:

•  Online Marketing through CampusCircle.com Banner Ads, Newsletter Advertising, Social Media and Sweepstakes hosting

were all utilized for the film. • Campus Circle Advertising for the film appeared in Campus Circle, a free alternative newspaper

in Los Angeles.

Bellator Championship Campaign Recap

Banner Advertising - 104K impressions, 135 clicks • Movie Trailer – 70 Pg Views Sweepstakes – Pg Views – 505, Entries – 155

Social Media – Posts to Facebook (6,255 likes), Twitter (2,837 followers) Online Editorial – 835 Page Views • Calendar Page Views - 102

Newsletter Banner Ad – 2 wks, 26.1K+ emails, Clicks – 32

Total Page Views – 1,545 Total Clicks – 167 Campaign Duration – 14 Days

Print Ad – Campus Circle 30,000 Circulation • 90,000 Readership

Banner Advertising Banner advertising for the film appeared on our website, campuscircle.com. The

banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 519,000 page views and 140,000 unique visitors. Impressions – 104K. Clicks – 135.

Campus Circle

Newsletter

Emails – 26.1K Opens – 2,000

Bellator Clicks – 32 Newsletter – 2X

Movie Trailer Page

Page Views – 70 Website Traffic Page Views – 519,000/month

Unique Visitors – 140,000/month

Calendar Page

Page Views – 102 Website Traffic Page Views – 519,000/month

Unique Visitors – 140,000/month

Editorial Page

Page Views – 838 Website Traffic Page Views – 519,000/month

Unique Visitors – 140,000/month

Social Media Twitter – 2,837

Facebook – 6,255 sample posts

Sweepstakes Los Angeles

Entries – 155 Page Views – 508

Demographics of Entrants

Age – 45% 18 to 34 Gender – 50% female

Ethnicity – 58% Caucasian. 16% Hispanic

Status – 33% College

Sweepstakes Stats - Age

Sweepstakes Stats - Ethnicity

Sweepstakes Stats - Gender

Sweepstakes Stats - Status