Post on 16-Apr-2017
Baba & NyonyaComparative of Two Restaurant
Group MembersKiu Ngin PernHong Shi Lik
Brian Koh Jun YanSaw E Sean Le Jia Ling
Poh Weng Chuan
History of Baba & Nyonya
• Famous food culture in Malaysia• Baba = Male, Nyonya = Female• The food was prepared by the womenfolk and hence they learnt how to cook it best
What is Baba & Nyonya
• Early fifteenth century, a number of early Chinese traders married local Malay women to create an ethnic sub-group of Malay-Chinese
• In Malay, this group is called Peranakan• Refer to themselves as Straits Chinese
to distinguish themselves
Origin of Baba & Nyonya
MalaccaChina
Restaurant 1 : Nancy’s Kitchen
Description
• Founder : Nancy• Founded in 1999• Nancy provide home cook and catering• The only branch in Melaka• Famous dish which is braised pork, sambal squid, ayam buah keluak
and cendol• Not a Halal eatery• Provide cooking class
Location
13, 8, Taman Kota Laksamana, Seksyen 3, Jalan KL 3/9, Kota Laksamana, 75200 Melaka, Malaysia
History • First started off as provide home cook, catering • Generate her business into a baba nyonya restaurants at Jonker Walk• Due to the shop was too small and rental was going up and move into
a proper place• Which locate at Taman Kota Laksamana
RESTAURANT 2 : OLD CHINA CAFE
History• Started off as the Selangor Laundry Association in the early
nineteenth century• Pre-war shop house • Was named through their travel experiences and culture background
Description• Founder : Mr. Leonard Tee and his partner Mr. Johnny Wong • Currently have 3 outlets• Main dishes is Nasi Lemak, Tom Yam seafood, Nyonya Laksa, Kari
Kapitan chicken, honey pork ribs and beef rendang.• 30 employees in both outlets• Constantly improving the staffs to serve people better.
Location
11, Jalan balai polis, 50000 Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur, Malaysia
“ Who Are The Competitors?”
COMPETITORS of Nancy’s Kitchen
Restaurant Ole Sayang Restaurant Nyonya Amy Restaurant Nyonya Makko
Restaurant 1Restaurant Ole Sayang
• PRICING - Reasonable• FOOD - Delicious• CUSTOMER SATISFACTION - Popular among locals
Restaurant 2 Restaurant Nyonya Amy
• PRICING - Attrative• FOOD - Average• CUSTOMER SATISFACTION - Popular among locals
Restaurant 3Restaurant Nyonya Makko
• PRICING - Expensive• FOOD - Good• CUSTOMER SATISFACTION - Popular among locals
COMPETITORS of Old China Cafe
Ali, Muthu and Ah Hock Malaya Hainan Kiam Lian Kee
Restaurant 1Ali, Muthu and Ah Hock
• PRICING - Cheap • FOOD - Average• CUSTOMER SATISFACTION - Popular among locals
Restaurant 2Malaya Hainan
• PRICING - Reasonable• FOOD - Delicious• CUSTOMER SATISFACTION - Popular among locals
Restaurant 3Kiam Lian Kee
• PRICING - Expensive • FOOD - Tasty• CUSTOMER SATISFACTION - Popular among locals
Competition Strategy
-Service-Advertising
-Signature Dishes-Competitive pricing
SIMILARITIESType of food Type of service Knowledge or skill to start their business
DIFFERENCES Area Number of employees Number of branches-Suburb -30 (Old China Café) 3-Commercial -20 (Nancy’s Kitchen) 0
RECOMMENDATION
Recommendation for Nancy’s Kitchen
• Advertisement & Exposure• Use of Space inside
• Expansion
Recommendation of Old China Cafe
• Pricing • Advertisement & Exposure • Attracting more customers
THANK YOU
Conclusion