Post on 06-May-2015
description
Cadient Group©2013. All Rights Reserved. Confidential.
1
Click to edit Master /tle style Click to edit Master /tle style
Cadient Group©2013. All Rights Reserved. Confidential.
2
Click to edit Master /tle style Click to edit Master /tle style
2
Cadient Group©2013. All Rights Reserved. Confidential.
3
Click to edit Master /tle style Click to edit Master /tle style
3
Digital Training in Ac/on
Many of the world’s leading healthcare and life sciences companies have relied on Cadient for Digital Marke:ng Training and Workshops
Cadient Group©2013. All Rights Reserved. Confidential.
4
Click to edit Master /tle style Click to edit Master /tle style
4
Results { IN ACTION
GetResultsInAc/on.com
AnywhereHealth.com
ElementsOfDigital.com
Cadient Group©2013. All Rights Reserved. Confidential.
5
Click to edit Master /tle style Click to edit Master /tle style
5
B2B Marke/ng Innova/on
12:00 – 12:15 Driving Engagement with Visual Storytelling 12:15 -‐12:30 Marke/ng in a Mul/-‐Device World 12:30 – 12:45 Measuring What Works 12:45 – 1:00 Ques/ons & Discussion
Cadient Group©2013. All Rights Reserved. Confidential.
6
Click to edit Master /tle style Click to edit Master /tle style
6
Students will learn how to: • Visually engage B2B customers • Accelerate lead gen using infographics • Iden:fy best-‐in-‐class integrated digital campaigns • Iden:fy relevant trends in mobile usage • Create :mely messages for mobile audiences • Iden:fy the metrics that maMer for marke:ng automa:on • Recognize the power of Net Promoter score and 80/20
engagement
Today’s Learning Objec/ves
Cadient Group©2013. All Rights Reserved. Confidential.
7
Click to edit Master /tle style Click to edit Master /tle style
DO NOT DISTRIBUTE – CONFIDENTIAL – ©2011 CADIENT GROUP
9/23/13
Driving Engagement with Visual Storytelling
Cadient Group©2013. All Rights Reserved. Confidential.
8
Click to edit Master /tle style Click to edit Master /tle style
8
Explosive Rise of Image and Video Sharing
Cadient Group©2013. All Rights Reserved. Confidential.
9
Click to edit Master /tle style Click to edit Master /tle style
9
Visual Storytelling: From Concept to Reality
Cadient Group©2013. All Rights Reserved. Confidential.
10
Click to edit Master /tle style Click to edit Master /tle style
10
Visual Storytelling: Driving to Ac/on
AUen/on Interest
Decision Ac/on
• Video • Syndicated – socialized content • Infographics
AMen:on
• NewsleUers and webinars • Features -‐ infographics • eBooks • Case studies
Interest
• White papers/ eBooks • Product comparisons • Customer tes/monials
Decision
• Free trial • Coupons • Special offers
Ac:on
Cadient Group©2013. All Rights Reserved. Confidential.
11
Click to edit Master /tle style Click to edit Master /tle style
11
Mobile Poll
Cadient Group©2013. All Rights Reserved. Confidential.
12
Click to edit Master /tle style Click to edit Master /tle style
12
Mercedes: Capturing Le- Brain & Right Brain
Cadient Group©2013. All Rights Reserved. Confidential.
13
Click to edit Master /tle style Click to edit Master /tle style
13
Sunguard: Making It Engaging
Cadient Group©2013. All Rights Reserved. Confidential.
14
Click to edit Master /tle style Click to edit Master /tle style
14
DuPont: Making Next Steps Clear
Cadient Group©2013. All Rights Reserved. Confidential.
15
Click to edit Master /tle style Click to edit Master /tle style
15
Tork: Focused on Customer Needs
Cadient Group©2013. All Rights Reserved. Confidential.
16
Click to edit Master /tle style Click to edit Master /tle style
16
GE: Visualizing Brand Personality
Cadient Group©2013. All Rights Reserved. Confidential.
17
Click to edit Master /tle style Click to edit Master /tle style
17
Xerox: Content Driven Lead Gen
Led to more than 1,500 sales appointments that have generated more than $1 billion in a pipeline with a 12-‐to-‐18-‐month sales cycle .
Cadient Group©2013. All Rights Reserved. Confidential.
18
Click to edit Master /tle style Click to edit Master /tle style
18
IBM: Integrated B2B Impact
TwiUer
YouTube Instagram
Blogs
Google+
Cadient Group©2013. All Rights Reserved. Confidential.
19
Click to edit Master /tle style Click to edit Master /tle style
19
IBM: Integrated B2B Impact
Cadient Group©2013. All Rights Reserved. Confidential.
20
Click to edit Master /tle style Click to edit Master /tle style
DO NOT DISTRIBUTE – CONFIDENTIAL – ©2011 CADIENT GROUP
9/23/13
Marke/ng in a Mul/-‐Device World
Cadient Group©2013. All Rights Reserved. Confidential.
21
Click to edit Master /tle style Click to edit Master /tle style
21
Context Across Channels
Cadient Group©2013. All Rights Reserved. Confidential.
22
Click to edit Master /tle style Click to edit Master /tle style
22
Being Responsive
hUp://www.whitelotusaroma/cs.com
Cadient Group©2013. All Rights Reserved. Confidential.
23
Click to edit Master /tle style Click to edit Master /tle style
23
Responsiveness { IN ACTION
hUp://www.cadient.com
Cadient Group©2013. All Rights Reserved. Confidential.
24
Click to edit Master /tle style Click to edit Master /tle style
24
Mobile Explosion!
Cadient Group©2013. All Rights Reserved. Confidential.
25
Click to edit Master /tle style Click to edit Master /tle style
25
Mobile: Across the Genera/ons
hMp://pewinternet.org/~/media//Files/Reports/2012/PIP_CellAc:vi:es_11.25.pdf
What ac:vi:es do people do on their phone?
Cadient Group©2013. All Rights Reserved. Confidential.
26
Click to edit Master /tle style Click to edit Master /tle style
26
Social Media: Solid 50+ Adop/on
Age:
Cadient Group©2013. All Rights Reserved. Confidential.
27
Click to edit Master /tle style Click to edit Master /tle style
27
DuPont: Measuring the Exact Mix
Cadient Group©2013. All Rights Reserved. Confidential.
28
Click to edit Master /tle style Click to edit Master /tle style
28
KCP: GeHng the Right Fit
Cadient Group©2013. All Rights Reserved. Confidential.
29
Click to edit Master /tle style Click to edit Master /tle style
29
Boston Scien/fic: SeHng a New Standard
Cadient Group©2013. All Rights Reserved. Confidential.
30
Click to edit Master /tle style Click to edit Master /tle style
30
Nora Flooring: Finding the Perfect Match
Cadient Group©2013. All Rights Reserved. Confidential.
31
Click to edit Master /tle style Click to edit Master /tle style
31
Naviga/ng a Mul/-‐Device World
Informa/on consump/on changes over the course of the day…
AUen/on
Interest
Decision
Ac/on
Cadient Group©2013. All Rights Reserved. Confidential.
32
Click to edit Master /tle style Click to edit Master /tle style
DO NOT DISTRIBUTE – CONFIDENTIAL – ©2011 CADIENT GROUP
9/23/13
Measuring What Works
Cadient Group©2013. All Rights Reserved. Confidential.
33
Click to edit Master /tle style Click to edit Master /tle style
33
• Paid is anything the marke:ng department pays a media or other company for media placement of its message, brand, email or other form marke:ng. Tradi:onally this includes ads, SEO and direct marke:ng buys.
• Owned is when a company acts like a media organiza:on and publishes its own content, on its site, in print or on social networks. Obviously, financial and staff resources are deployed to create this media.
• Earned occurs where an customer, individual or media outlet men:ons your brand in some form. While some assume the name connotes free media, in reality it ocen means the organiza:on deploys agencies, PR and social media staff to garner earned media.
Paid, Owned, Earned Media
Cadient Group©2013. All Rights Reserved. Confidential.
34
Click to edit Master /tle style Click to edit Master /tle style
34
Survey says…
Cadient Group©2013. All Rights Reserved. Confidential.
35
Click to edit Master /tle style Click to edit Master /tle style
35
How are my acquisi:on channels contribu:ng to key brand ac:ons?
How can I evaluate cross-‐channel aMribu:on?
How is my program performance rela:ve to my compe:tors?
What components of my program require op:miza:on or discon:nua:on?
Analy/cs & Insight Console
Cadient Group©2013. All Rights Reserved. Confidential.
36
Click to edit Master /tle style Click to edit Master /tle style
36
Marke/ng Automa/on Maturity
Cadient Group©2013. All Rights Reserved. Confidential.
37
Click to edit Master /tle style Click to edit Master /tle style
37
Lead nurturing
Cadient Group©2013. All Rights Reserved. Confidential.
38
Click to edit Master /tle style Click to edit Master /tle style
38
Lead Scoring
Cadient Group©2013. All Rights Reserved. Confidential.
39
Click to edit Master /tle style Click to edit Master /tle style
39
Mobile Poll
Cadient Group©2013. All Rights Reserved. Confidential.
40
Click to edit Master /tle style Click to edit Master /tle style
40
Let’s get social
Cadient Group©2013. All Rights Reserved. Confidential.
41
Click to edit Master /tle style Click to edit Master /tle style
41
Digital Customer Engagement
Influencers {
Cadient Group©2013. All Rights Reserved. Confidential.
42
Click to edit Master /tle style Click to edit Master /tle style
42
Why Net Promoter Score MaUers
Cadient Group©2013. All Rights Reserved. Confidential.
43
Click to edit Master /tle style Click to edit Master /tle style
43
Ques/ons?