User Guide for Exhibition Stands

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ContentA Set DesignB VisualisationC List of Files

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A5

A3A7

A4

Set Design

A1 Solution of panels for various types of stands

A2 Defi nition of the logo and its placement

A3 Defi nition of the background

A4 Defi nition of fonts and symbols

A5 Photographs and motifs used

A6 Placement of texts and photographs – examples

A7 Other components

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Background for independently

standing panels

Background forlinked panels

A1 Solution of panels for various types of stands

The background for the two basic types of exhibition stands is diff erent. For type 1, which is an atypical stand, the graphic solution of the background is applied on the independently stan-ding panels. These are not linked to one another from a graphical point of view. For stand type 2, which is a classical “U” stand, the graphical backgrounds are continuous and are linked to one another on the panels.

BE CAREFUL The basic plectrum forming the background for the panels of stands 1 and 2 is diff erent.

Name of the fi les: light_blue_background.tif | type_ATYP_background_plectrum.eps | type_U_background_plectrum.eps

Type 1

Type 2

Stand type 1 – ATYPICAL

Stand type 2 – U

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A2 Defi nition of the logo and its placement

Construction and placement of the logotype on the panels for stands type 1 and 2 is not diff erent. The basic height of the logotype (the height of the emblems) is identical for all panels.

Light blue area under the logotype is locally

made lighter

The height of the logotype is the same for all panels

Multiply the shadows cast by the logotype into the background (MULTIPLY)

Name of the fi les: log_AVG_8_cmyk.eps | log_AVG_8_Inter_Sec_cmyk.eps

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A3.1 Defi nition

of the background

BE CAREFUL When using the narrow panel the motive of the plectrum is turned slightly to the right by approx. 7°. The plectrum can be turned for various panel dimensions. However it is important to adhere to the visual appea-rance of all panels.

Stand type 1 – ATYPICAL

Main panel

Narrow panel – plectrum decreased

and slightly turned

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A3.2 Defi nition

of the background

The plectrum can be turned for various types and dimension of the stands. However, it is important to adhere to the visual appearance in line with the manual as much as possible.

Stand type 2 – U

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A4 Defi nition of fonts and symbols

ToughFont: Myriad Pro RegularColour: white

EasyFont: Myriad Pro RegularColour: AVG Medium Grey (CMYK 10-0-0-25)

TextFont: Myriad Pro CondensedColour: white

Graphic symbolColour: AVG Orange (CMYK 0-60-100-0)

www.avg.com

Font: Myriad Pro BoldColour: white

For all other texts use font Myriad Pro in faces Regular, Bold, Light, Condensed

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A5 Photographs and motifs used

Graphic motif for the main panel fi le: main_panel_motif.indd

Info bubbles for graphic motif 3 BE CAREFUL regarding correct and precise placement of the icons on the background.fi les: info_bubbles_vector_safe.eps

info_bubbles_vector_question.epsinfo_bubbles_vector_danger.eps

Search motif for the side panel fi le: search_motif.psd

Packaging visualisation BE CAREFUL The box in the front must always be Internet Securityfi les: packaging_Inter_Sec.psd

packaging_Anti_Virus.psd

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Identity theft Computer hackers Viruses & Spam Real time protection

Won´t slow you downNon-stop technical support

user friendly

brand newfast

reliable

www.avg.com

LinkScannerSafely Search and Surf. Real time security.

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www.avg.com

A6.1 Placement of texts and

photographs – examples

The main panels and side panels can be mutually combined. They are used when they are directly linked to one another.

If there is another panel to be linked, for instance in the corner of the stand, continue smoothly with the graphic of the curve to the neighbouring panel (similarlyto the solution for the stands type 2)

Name of the fi le:main_panel_complete.indd

Stand type 1 – ATYPICAL

Main panel

Main panel

Side panel

Side panel

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LinkScannerSafely Search and Surf. Real time security.

www.avg.com www.avg.com

Tough on threats. Identity theft Computer hackers Viruses & Spam

Easy on you. Real time protection Won´t slow you down Non-stop technical support

LinkScannerSafely Search and Surf. Real time security.

LinkScannerSafely Search and Surf. Real time security.

www.avg.com

Tough on threats. Identity theft Computer hackers Viruses & Spam

Easy on you. Real time protection Won´t slow you down Non-stop technical support

A6.2 Placement of texts and

photographs – examples

The main panels and side panels can be combined. This solution is used when the panels are linked to one another. The graphics of the entire stand are then created with one curve going smoothly through all the panels. When necessary, the motifs of theindividual panels can be combined. We recommend that photographs are placed in such a way so that the eye level of the photograph is not higher than the eye level of a standing observer.We recommend that texts are placed so that the chairs, tables, counters etc. are not obstructing the view of the text and so they are easily accessible and not too high or too low for observers.

Stand type 2 – U

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user friendly

brand newfast

reliable

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www.avg.com

A6.3 Placement of texts

and photographs – unacceptable examples

– incorrectly used motif on the background – plectrum

– non-uniform size of motifs– the motifs are overlapping

– small and incorrectly placed logo – bubbles referring to the incorrect icons

– headline too big and incorrectly placed– info text is not topically allocated

to the right section of the headline

– packaging is in a reverse sequence

Stand type 1 – ATYPICAL

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LinkScannerSafely Search and Surf. Real time security.

www.avg.com www.avg.com

Tough on threats. Identity theft Computer hackers Viruses & Spam

Easy on you. Real time protection Won´t slow you down Non-stop technical support

LinkScanner

Safely Search and Surf. Real time security.

Safely Search and Surf. Real time security.

www.avg.com

Tough on threats. Identity theft Computer hackers Viruses & Spam

Easy on you. Real time protection Won´t slow you down Non-stop technical support

A6.4 Placement of texts

and photographs – unacceptable examples

– incorrectly processed background for the panels to be linked

– small and incorrectly placed logotype – headline too small

– wrong colour of titles

– incorrectly processed background for the panels to be linked

– boxes too small

– the panel is entirely without a background curve

Stand type 2 – U 1

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a

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b

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A6.5 Placement of texts and

photographs – examples

Partners and distributors have the optionto replace the AVG web address with theirown company web address and logo, as wellas the option to display the AVG AuthorizedPartner/Distributor text or logo.

Benefi ts reff ering to „Tough on threats“ and„Easy on you“ are only suggestions and can be replaced by other benefi ts.

Tough on threats. Identity theft Computer hackers Viruses & Spam

Easy on you. Real time protection Won´t slow you down Non-stop technical support

AVG Authorized Partner

www.ciglersw.com

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www.ciglersw.com

Name of the fi les: white_area.eps | log_AVG_Authorized_partner.eps | log_AVG_Authorized_distributor.eps

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A7 Other components

We recommend that other components suchas counters, tables, carpets etc. are dark blue. Where possible please use the website address.

If possible, we recommend to use similarfurniture as in the pictures and also inthe same colours.

For stands larger than 12 m3 or atypicalstands a metal truss construction can be usedtogether with a transparent fabric suspendedbanner. The same rules described in theprevious pages for the graphics of panels haveto be applied for the banner as well.

Colour: AVG Blue (C=100%, M=70%, Y=0%, K=35%)

www.avg.com

Font: Myriad Pro BoldColour: white

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VisualisationBStand type 1 – ATYPICAL Stand type 2 – U

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List of Fileslight_blue_background.tiftype_ATYP_background_plectrum.epstype_U_background_plectrum.epslog_AVG_8_cmyk.epslog_AVG_8_Inter_Sec_cmyk.epsmain_panel_motif.inddinfo_bubbles_vector_safe.epsinfo_bubbles_vector_question.epsinfo_bubbles_vector_danger.epssearch_motif.psdpackaging_Inter_Sec.psdpackaging_Anti_Virus.psdmain_panel_complete.inddwhite_area.epslog_AVG_Authorized_partner.epslog_AVG_Authorized_distributor.eps

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