WNconf 13-14 February 2017

Prague

Odnoklassniki As a Gateway to Russian Speaking Market

Artur Shakalis Head of Games platform

OK.RU

Mail.ru Group

Main differences between Facebook and OK.RU

Most popular genres

Most valuable genres

* In most popular age group 31 to 45 yo.

OK.RU helps with monetization

Credits

Lotteries

* Bonus for everyone! Buy Oks in the game and receive up to 35% bonus.

Contests in the game

Game producing

Detailed game review. Competitor’s analysis. List of recommendations.

Need producing? Apply here:

https://apiok.ru/wiki/pages/viewpage.action?pageId=85591035

Vladimir Tomko

Secrets of the Past

Total amount of game invites sent: +288%;

Total amount of game invites accepted: +34%;

Total amount of notifications positive feedback: +15%;

Total amount of viral game installs: +29%.

ARPPU: +16,07%;

LTV: +5,09%;

Native (iOS/Android) Mobile games

What do we propose?

Audience of dedicated gamers

Cross platform distribution

Stair-step advertisement

Help and producing if needed

Terms

50/50 share after PlayMarket/AppStore deductions

OK viral system must be integrated

Game must be localized

Integrated OK authorization

The only supported ads system is Target@Mail.ru

All the payment reporting methods are integrated

HTML 5 games

Pirates treasures

http://ok.ru/game/piratetreasures

Pirates treasures

http://ok.ru/game/piratetreasures

Games in messenger

100% cross-platform application

Games in messenger Audience

• New game receives 500-3K installs a day • Most popular audience 5-18 years old, 50/50

m/w

Monetization possibilities

In-app purchases

In-app adds

Virality

WELCOME TO RUSSIAN SPEAKING MARKET!