Post on 16-Apr-2017
APGWestYourfeedback.Ourfirststeps.
14th June 2016
§ ToallwhotookpartinourlauncheventinAprilandgavefeedbackonhowtoshapetheAPGintheWest.
§ TheseslidesrepresenttheconsolidatedoutputandoutlinewhatthefirstsixmonthsofAPGWestwilllooklike.
§ It'sveryexciDng,andwe'relookingforwardtohearingwhatyouallthinkaboutit.
§ KeepaneyeonourpageontheAPGwebsiteforanyupdates.§ PleasecontactJames,JulieorAnnawithanythoughts,quesDonsorqueries.
Thank you
§ WhatmostinterestsyouaboutAPGWest?§ Whatarethekeychallengesyoufaceinplanningtoday?§ Thinkingabout2017,whatwouldyoumostlikeAPGWesthelpyouachieve?
§ HowwouldyouliketobuildtheAPGcommunity?
Weasked:
The ques5ons
Andnowwe’ve:§ Collatedallfeedbackfrombreakoutsessionsonthenight&APGquesDonnaire
Improvingtalent–training,retenDonandrecruitment
MeeDngup,knowingotherplanners,sharingideas
Thoughtleadership,innovaDon,newideas,trends
BuildingthereputaDonofplanning,jusDfyingtheDmeandresourcerequired,clarifyingdifferenttypesofplanning,insDllingtheconfidencetochange
TRAINING
NETWORKING
INSPIRATION
PLANNINGVALUE
S/WIDENTITY ArDculaDngwhatmakesus,us–collaboraDon,eclecDcskills,waysofworkingandbestpracDce,newmodelsthatotherscanlearnfrom
Answers reveal different priori5es
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MostinterestedinAPGfor… Today'skeyissuesare… Imagineit's2017 Howtobuildthecommunity OtherPoints
1 2 3 4 5
Training
S/WIdenDty
PlanningValue
Other
Networking
InspiraDon
Q1: Most interested in APG for… § Arealdesireforcoreskills
§ AlsokeentonetworkandidenDfywiththeplanningcommunity
Q1: Most interested in APG for…
Wouldbegoodtosharetheclassics,frameworksandexpectaDonsofthediscipline-soweareallonanequalplayingground
ArealsensethattrainingwouldsignificantlyhelpbreedtheconfidencethatPlannersrequiretopushthestrategicagenda
Accesstocore/extended/leadershipleveltrainingwouldbegintoprovideasenseofcareerprogressionandasenseofdirecDon
Trainingforaccountpeople
Coreplanningskillsandhowtosellthem
ObtainnewperspecDvesfromoutsideofourcurrentorganisaDon
Manyagenciesarestrugglingtorecruitsoanythingthathelpstodevelopatalentpoolforthelonger-termbenefitcanonlybeagoodthing
KEYTrainingNetworkingInspirationPlanningValueS/WIdentityOther
Q2: Today’s key issues are… § Planningvalue:
• Plannersfeelundervalued–needahome/recogniDon
• RealdesireforhelpinbuildingthevalueofplanningtojusDfyDmeandfees
§ S/WIdenDty• RecogniDonthattheS/Wdoesthingsdifferently–howdoweownthisandbuildonit?
• Atthisstageinfeedbackemphasisisonwaysofworking–doesitneedtobedifferentforthenewworldwearein?
Q2: Today’s key issues are… Peopledon'tunderstandwhatitis-they'renotpreparedtopayforit
Gecngclientstocometouswithproblems-notpreconceivednoDonsofthesoluDonstheyjustwantustoexecute
Thediversityofplanningandunderstandingwhattypeofplanningaclientneedsmostorfirst
Bringingtheclientinthemixearly(workingcollaboraDvelyfromthestart)
OthercolleaguesunderstandingtheroleofPlanning
StrategymeansdifferentthingsindifferentagenciessoaunifiedunderstandingoftheroleandtangibleacDviDesledbystrategistswouldbeuseful.
Thelevelofclient'regard'towardsplanningandplanningprocesses.ItfeelslikesomethingthatofenhastobejusDfiedintermsofitsvaluetotheoveralleffort
KEYTrainingNetworkingInspirationPlanningValueS/WIdentityOther
Givethewideragencyexposuretostrategicthinking
Breakingdownsilosbothinternallyandwithclients
Q3: Imagine it is 2017… § Muchmoreequalspreadofwhatwouldwanttohaveachieved
1. Begertrained§ Local,relevant,talentbuilding
2. Asenseofcommunity§ Currentlyfeelisolatedfromlike-minded,usefulconnecDons
3. Planningisvaluedbyclientsandagencies§ ReputaDonofplanningandindividualsgrows
4. TheS/Wisuniquespearheadinganewwayofdoingstrategy
Q3: Imagine it is 2017…
Fromatrainingpointofviewtherewasarealdesireforsomeplanningbasics(a‘crashcourse’),potenDallyrootedinbusinessandcommercialrealiDes(asopposedtotypical‘brand’planningwhichitwasfeltaliglefarremoved).
Helptofacilitateregular,peertopeerdiscussioneventsintheregionandinparDculartomakeititsbusinesstoimprovethequalityofstrategicthinkingintheregion'sagencies
EstablishingregularmeetupswiththecommunityincludinginspiraDon
AccesstomentoringschemesparDcularlyforjuniormembers
Greateraccesstoinsightaboutthecrafofaccountplanning,methodologies/frameworksaswellasmorenuancedelements
Fosterandagracttalent(inBristol)
KEYTrainingNetworkingInspirationPlanningValueS/WIdentityOther
Beconnectedwiththe(strategy)community,beconnectedtothesharpthinkers¹!
Q3: Imagine it is 2017… Definingplanningandstrategyformybusiness InnovaDon
harnessedsuccessfullyandpracDcally
CollaboraDon-tofeelthatIampartofadiversebutmulDfacetedcommunity
TheS/WisacollaboraDvespace/community/culture–canweharnessthisandcreateanewmodel?ParDcularlyimportantastherearelotsofsmaller,specialistagencieshere
Wouldliketoseegrowthinplanninglikedigitalasawholehasgrown
Helpbridgethegapbetweenclient’spercepDonofwhatstrategyis,whyit’simportantandthereforeworthdoing/payingfor.
Givemetangible,credibleinsightand/ordatatobackupargumentsontheimportanceofstrategyintheagencyprocess.
KEYTrainingNetworkingInspirationPlanningValueS/WIdentityOther
Helptodemonstratethevalueofplanningatallpointsacrossthecustomerjourney(manyagenciesinthesouthwestaredeliveringacDvitylaterinthatjourney)
CollaboraDon-breakingdownsilosbothinternallyandwithclients
Q4: Building the community § Networkingisimportant,butyouwanttobeinspiredlocaltalentandtheS/WperspecDve
Q4: Building the community… Puresocialoccasionstojustgettoknowotherpeople
Agency/clientevents,whichincludekeyspeakersandfacilitatedebateanddiscussion
ProvidinginspiraDon,vision,promoDngthefactthatpeoplecantransferfromotherroles
Monthlymeetups-perhapsindifferentlocaDons(roadshow?)
BreakfastmeeDngseasierformanythanevenings
CrosspollinaDonwithothercentresofexcellencee.g.,London
Monthlyface-to-faceeventswithlocaltalentforinspiraDon.
KEYTrainingNetworkingInspirationPlanningValueS/WIdentityOther
EventsneedtobeofsignificantvaluetowarranttakingtheDmeout/cost/travel.VerystronglyindicatedbythoseoutsideofBristol.
KeentohaveaccesstoexternalthinkingandideasbutitwouldneedtobehereintheS/W.
Q5:Other points… BuildreputaDonandrecogniDonof
APGinthewest
Wedon¹twanttofeellike2ndclasscomparedtoLondon.Wearedifferentinthemixandfocusoftheagencies,andwewanttokeepthat.-Don¹timposebrandplanningonus.ButalsoweareaheadwheresomeoftheLondonagenciesarebehindi.e.digitalplanning.Wecanteachthemasmuchastheycanteachus.
EveryonewasexcitedandinterestedintheAPGandwhatitcouldofferbutfeltthatweweredifferentintheS/WsoneedtomakesurewearedrivingourownvisionnotjustpickingupcrumbsfromLondon–importanttorememberthemake-upofourcommunitywon’tbe40%adagencies
Next steps § NetworkingandinspiraDon
§ AshowcaseofSWPlanning–July
§ Trainingandnetworking§ FoundaDonsinPlanning–October
§ Training§ Coreskills–OctobertoDecember
A showcase of S/W Planning § WearerighttobeproudofthediversityofplanningintheSW,solet’shearmoreaboutit,celebrateitandrecognisetheposiDvecontribuDonitmakestoourclients’business.
§ Comeandlistento6differentcasestudies,presentedbyPlannersfrom6differentagencies–eachshiningaspotlightonthebreadthofstrategicskillsandtypesofplanninggoingonacrosstheregion.
§ Pleaseletusknowifyouwouldliketosuggestapieceofstrategicworktoshowcaseatthisevent.
§ EarlyJuly–exactdateTBC
Founda5ons in Planning
§ Foreverevolving,planningismoremulD-facetedthanithaseverbeen-makingusatrulyeclecDcbunch.Buttheonethingthatunitesusallandeclipsesourdifferencesisthefundamentalabilitytothinkstrategically.
§ So,hereisararechancetohearfromlocalexperts(MerryHaskin&MarkHancocktonamebuttwo)onwhattheyfeeltobetheessenceofplanning,regardlessofdiscipline.Theywillfocusonthecoreskills,shareexamples,answeryourquesDonsandofferadvice.Theeventwillbeacurtain-raisertothetrainingperiodthatwillimmediatelyfollow.
§ When:EarlyOct–exactdateTBC
Core Skills Training Network § Aseriesoftrainingmodulescoveringthekeyelementsofplanning,eachrunbyseniorrepresentaDvesoflocalagencies,andcumulaDvelybuildingthecoreskillsofplannersacrosstheregion.
§ Thecoreskillsyouneedtobeaplannerorstrategist,regardlessofdisciplineorplaceofwork-suitableforplanners,accounthandlersandclients
§ ContentreflecDngthemixofplanningandstrategyintheS/W
§ Pleaseletusknowifyouwouldliketocontributetodeliveringthisprogramme
§ When:OctobertoDecember–exactdateTBC
Our Planning iden5ty?
§ Everyoneagreeswe’re“notLondon”–butdowewanttoposiDvelyagreewhatweare?
§ WhatmakesusuniquelydifferentseemsworthyofexploraDon,anddefiningS/Wplanningcouldhelpmakeevenmoreofanamefortheregion,andagract/keepevenbegertalenthere.
§ So,canwekeeptheconversaDongoingwithroundtables,write-upsofevents,meet-upsanddebates?Andcanwemakeituseful–ascenenotjustanechochamber?
§ How:thoughtswelcome!
Contact § Pleasedogetintouchifyouhaveanycommentsorwanttobeinvolved§ James–james.caig@truedigital.co.uk(07969626104)§ Julie–Julie@small-wonder.co.uk (07779594514)§ Anna-adonaghey@brayleino.co.uk (07919556780)