איך לנהל מוצר בסטארטאפ ומה חברות גדולות יכולות"!ללמוד מזה

Agile Product Dev The all around picture

Who am I to talk?

❖ Co-founder, CTO, Product @overvyoo!

❖ CTO, Product @gettaxi!

❖ CTO @clarizen!

❖ Technology is my passion!

❖ Product is my game!

❖ Nevo and Tamar are what I’m known for

What is agile?

❖ Practical hints and methods!

❖ Be more successful!

❖ What is successful?

Agile Product

❖ Product - the bridge between sales, marketing, R&D and strategy!

❖ AKA - the person that knows the least in every meeting!

❖ Work in cycles - plan, execute, analyze!

❖ vs. Plan, plan, plan, plan, execute, see what went wrong.

Why do it?

❖ Because it’s faster?!

❖ Because it’s considered the best?!

❖ Because programmers want to?!

❖ Because Nasdaq/Investors loves it?

Why do it?

❖ Because we have to

Startup Life

❖ Target: Product fit!

❖ Speed - fast cycles!

❖ Technology - not set in stone !

❖ Strategy - not set in stone

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EnterpriseTarget: Monetize !

Speed - but needs to be stable!Technology - now, improve!Strategy - no, tactics

The bigger the company..

❖ HR Issue!

❖ The right people (hiring, communicating)!

❖ Communication!

❖ Ownership!

❖ Planning and Confidence

Big companies need to learn

❖ It’s not a hype, it’s a necessity!

❖ Huge old(er) companies are using it (Toyota, IBM)!

❖ It’s all about the people*

* always

Evangelize in a big company

❖ Understand the fear!

❖ Understand the need!

❖ Understand the traps

Prepare❖ Have patience!

❖ It takes time to win people over!

❖ It takes time to show results!

❖ Have a plan!

❖ It helps people see it’s not just chaos!

❖ It’s always good to have a plan!

❖ Make sure people are aligned!

❖ People don’t like surprises

Summary

Startup!! Bigger Company

The Need Market Fit Monetize

Speed Reach Stable

Technology Create Improve

Strategy Forumlate Execute

Communication Easy Hard

HR Controlled Uncontrolled