Agile approach in online agencies

Post on 11-Nov-2014

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My presentation from Webexpo Prague 2012 on agile management in online agences. People often talk about agile programming or the agile approach. But I haven’t heard about many online agencies that actually implemented it. Well I didn’t think it was possible either. But my visit to Silicon Valley changed my mind. My colleague and me were invited to visit a well-known interaction design agency ZURB. For many hours, we talked with the ZURBians about how they approach the projects. They divide employees into little agile teams. Every team member is with the project from the very beginning until the handover. Also, we have visited companies like Citrix where they built an agile team of 90 designers in just three years. Agile approach rules the world and for a reason. After we came back from the valley we divided the company into teams with three members and canceled account management. Suddenly all the problems with communication between clients and developers disappeared. Employees are much happier because they get to do different types of work thoroughout the project. Projects are on time. It’s much easier for the team to organize itself. Team members can work on-site or in café.

Transcript of Agile approach in online agencies

Michal Blažej@michalblazej

www.lbstudio.sk

Who is an account

manager ?

“Interný hajzel,ktorý ľudí pushuje.”

“An asshole, that hustles the team.”

RESOURCE MANAGEMENT

“An asshole, that hustles the team.”

RESOURCE MANAGEMENT

handles resources, production capacity,task assigment, project timeline

“Rieši kakanice s klientom, kým sa

rozmyslí.”“Resolves issues with client until he makes up his mind.”

CLIENT COMMUNICATION

“Resolves issues with client until he makes up his mind”

CLIENT COMMUNICATION

task definition, phone calls,instant email replies, being pretty

FINANCE

price quote, keeping the budget

ACCOUNTMANAGERSI

DEADLINES NOT MET

DEADLINES NOT MET

CLIENT EXPECTATIONS NOT MET

DEADLINES NOT MET

CLIENT EXPECTATIONS NOT MET

DEMOTIVATED TEAM

Who is responsible ?

DEADLINES NOT MET

resource management

CLIENT EXPECTATIONS NOT MET

depts: the creatives & the craftsmen

DEMOTIVATED TEAM

team not in contact w/ the client

Is there a solution ?

4 hrsfly to SFO meet ZURB learn

designer coder analyst

✓ Photoshop✓ HTML, CSS, JS✓ HE, ER

✓ Photoshop✓ HTML, CSS, JS✓ HE, ER

✓ Photoshop✓ HTML, CSS, JS✓ HE, ER

WEEKLY PLAN

DAILY STAND UP

ONLINE TOOLS

project

So...what ?

THE WINSclients get what they want

self-managed team is less hustleddiverse tasks are more fun

and

THE WINSclients get what they want

self-managed team is less hustleddiverse tasks is more fun

andyou’ll craft GREAT PRODUCTS

How toget there ?

THE TEAM

THE TEAM

is a problem

THE TEAM

...create it!

THE TEAMsoft skills

self-managementwell rounded

budget manager / bizdev / sales

Does itwork ?

production - design - strategy - technology

AND OTHERSZURB

MetalabClearleft

...GoogleCitrix

Easy as pie.