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www.sscs.ae john@sscs.ae 1
الدكتور جون جيرارد john@sscs.ae www.sscs.ae
مجال املعرفة في العالم العربي متكني العاملني في ) )من خالل بناء بيئة معرفية
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John P. Girard, Ph.D. john@sscs.ae www.sscs.ae
Empowering Knowledge Workers in the Arab World
(by crea�ng a Knowledge Environment) 2
Empowering Knowledge Workers in the Arab World © 2012, John P. Girard, Ph.D.
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مشاركة املعرفة‐- ال جديد ؟
و نقلها و إدارة املعرفة هي خلق املعرفة املؤسسية تبادلها لتحقيق التميز بني املنافسني
Empowering Knowledge Workers in the Arab World © 2012, John P. Girard, Ph.D.
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Knowledge Sharing – Nothing New?
Knowledge Management is the creation, transfer, and exchange of organizational knowledge to achieve a [competitive] advantage.
Empowering Knowledge Workers in the Arab World © 2012, John P. Girard, Ph.D.
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(القيادة- : 2011 إدارة املعرفة الشرق االوسط التكنولوجيا-الثقافة) إلدارة املعرفة
Empowering Knowledge Workers in the Arab World © 2012, John P. Girard, Ph.D.
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KM Middle East 2011: The TLC of KM
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تبادل ونقل املعرفة
Empowering Knowledge Workers in the Arab World © 2012, John P. Girard, Ph.D.
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Socializ
ation Externalization
Interna
lization C
ombination
TACIT
EXPLIC
IT
EXPLICIT
TACIT
LeadershipMeasurement
Process
Tech
nolo
gy Culture
Exchange and Transfer of Knowledge
Empowering Knowledge Workers in the Arab World © 2012, John P. Girard, Ph.D.
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Socializ
ation Externalization
Interna
lization C
ombination
TACIT
EXPLIC
IT
EXPLICIT
TACIT
LeadershipMeasurement
Process
Tech
nolo
gy Culture
آثار عدم املشاركة
Empowering Knowledge Workers in the Arab World © 2012, John P. Girard, Ph.D.
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ب��� ا������ �� ���ل ا����� ا���...
http://www.youtube.com/watch?v=lH39xjXaLW8
The impact of not . . . sharing
Empowering Knowledge Workers in the Arab World © 2012, John P. Girard, Ph.D.
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According to Computer Associates . . .
http://www.youtube.com/watch?v=lH39xjXaLW8
Empowering Knowledge Workers in the Arab World © 2012, John P. Girard, Ph.D.
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لوضع مهمتنا ضمن السياق
Empowering Knowledge Workers in the Arab World © 2012, John P. Girard, Ph.D.
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Pu�ng our Task in Context
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Empowering Knowledge Workers in the Arab World © 2012, John P. Girard, Ph.D.
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ما كتبه دروكر عن العاملني في املعرفة
تنفيذي" إذا كان و بحسب تأثير وظيفته أو " "كل عامل في مجال املعرفة في املؤسسات احلديثة يعد معرفته مسؤوال عن املساهمة في التاثير و بشكل مادي على قدرة املؤسسة على االرتقاء بادائها و حتقيق
النتائج". املصدر: املسؤول التنفيذي الفعال1966
و اخيرا هذه الصناعات اجلديدة تختلف عن الصناعة احلديثة التقليدية بحيث يتم توظيف غالبية "
" بدال من العاملني اليدويني بحيث يكونو من العاملني املعرفني العاملني 1969-‐ املصدر: زمن الالاستمرارية
" "إن مركز اجلاذبية للقوة العاملة هو التحول عن العامل اليدوي إلى العامل املعرفي 1973-‐ املصدر: اإلدارة
Empowering Knowledge Workers in the Arab World © 2012, John P. Girard, Ph.D.
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Drucker on Knowledge Workers
“Every knowledge worker in modern organiza�on is an "execu�ve" if, by virtue of his posi�on or knowledge, he is responsible for a contribu�on that materially affects the capacity of the organiza�on to perform and to obtain results.”
Source: The Effec�ve Execu�ve – 1966 “Finally, these new industries differ from the tradi�onal 'modern' industry in that they will employ predominantly knowledge workers rather than manual workers.”
Source: The Age of Discon�nuity – 1969 “. . . the center of gravity of the work force is shi�ing from the manual worker to the knowledge worker.”
Source: Management -‐ 1973
Empowering Knowledge Workers in the Arab World © 2012, John P. Girard, Ph.D.
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وضع مهمتنا في سياقها
Empowering Knowledge Workers in the Arab World © 2012, John P. Girard, Ph.D.
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Pu�ng our Task in Context
Empowering Knowledge Workers in the Arab World © 2012, John P. Girard, Ph.D.
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متمتككنيني االلععااممللنيني ففيي ااململععررففةة
:»8« الفصل االنتاجية من خالل األفراد
1982 Empowering Knowledge Workers in the Arab World © 2012, John P. Girard, Ph.D.
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Empowering Knowledge Workers
Chapter 8: Produc�vity Through People
1982
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Empowering Knowledge Workers in the Arab World © 2012, John P. Girard, Ph.D.
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وضع مهمتنا في سياقها
Empowering Knowledge Workers in the Arab World © 2012, John P. Girard, Ph.D.
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Pu�ng our Task in Context
Empowering Knowledge Workers in the Arab World © 2012, John P. Girard, Ph.D.
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اجلوار: األبعاد الثقافية
Empowering Knowledge Workers in the Arab World © 2012, John P. Girard, Ph.D.
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Hofstede: Cultural Dimensions
Empowering Knowledge Workers in the Arab World © 2012, John P. Girard, Ph.D.
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وضع مهمتنا في سياقها
Empowering Knowledge Workers in the Arab World © 2012, John P. Girard, Ph.D.
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Pu�ng our Task in Context
www.sscs.ae john@sscs.ae 5
تقرير املعرفة العربي
Empowering Knowledge Workers in the Arab World © 2012, John P. Girard, Ph.D.
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www.mbrfounda�on.ae/English/pages/AKR2009.aspx www.mbrfounda�on.ae/Arabic/pages/AKR2009.aspx www.mbrfounda�on.ae/English/AKR20102011/ www.mbrfounda�on.ae/Arabic/AKR20102011
Arab Knowledge Report
Empowering Knowledge Workers in the Arab World © 2012, John P. Girard, Ph.D.
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www.mbrfounda�on.ae/English/pages/AKR2009.aspx www.mbrfounda�on.ae/Arabic/pages/AKR2009.aspx www.mbrfounda�on.ae/English/AKR20102011/ www.mbrfounda�on.ae/Arabic/AKR20102011
األهداف على جميع املستويات
Empowering Knowledge Workers in the Arab World © 2012, John P. Girard, Ph.D.
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السبب الرئيسي لالهتمام العربي احلالي
لتأسيس مجتمع معرفي هو الرغبة في عدم التخلف عن التأثير املتوقع للثورة املعرفية.
والتنبه للدور الذي تلعبه في خلق التطور سواء كان ذلك على الصعيد السياسي أو
االقتصادي أو االجتماعي.
Macro Level Goals
Empowering Knowledge Workers in the Arab World © 2012, John P. Girard, Ph.D.
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“Chief among the reasons for the current Arab interest in establishing the knowledge society is the desire not to miss out on the an�cipated effects of the knowledge revolu�on and to be alert to the roles it plays in genera�ng progress, whether on the poli�cal, economic, or social level”
املفاهيم الرئيسية
Empowering Knowledge Workers in the Arab World © 2012, John P. Girard, Ph.D.
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الفصل الرابع: تقنيات املعلومات و االتصال في . أركان و أدوات املعرفة : الدول العربية
الفصل اخلامس: األداء العربي في مجال البحث
و اإلبتكار.
بناء ا�تمع املعرفي في العالم : الفصل السادس العربي: الرؤية و اخلطة.
Key Concepts
Empowering Knowledge Workers in the Arab World © 2012, John P. Girard, Ph.D.
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Chapter 4: Informa�on and communica�ons technologies in the Arab countries: The pillars and tools of knowledge Chapter 5: Arab performance in research and innova�on Chapter 6: Building the knowledge society in the Arab world: A vision and a plan
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Empowering Knowledge Workers in the Arab World © 2012, John P. Girard, Ph.D.
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يجب األخذ بعني اإلعتبار االلتتصصوورر االلععررببيي
Empowering Knowledge Workers in the Arab World © 2012, John P. Girard, Ph.D.
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We must consider the Arab View
Empowering Knowledge Workers in the Arab World © 2012, John P. Girard, Ph.D.
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Empowering Knowledge Workers in the Arab World © 2012, John P. Girard, Ph.D.
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Learn lessons from others to avoid
repea�ng their errors.
Empowering Knowledge Workers in the Arab World © 2012, John P. Girard, Ph.D.
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يجب األخذ بعني اإلعتبار االلتتصصوورر االلععررببيي
Learn lessons from others to avoid
repea�ng their errors.
Empowering Knowledge Workers in the Arab World © 2012, John P. Girard, Ph.D.
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We must consider the Arab View
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Empowering Knowledge Workers in the Arab World © 2012, John P. Girard, Ph.D.
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وضع مهمتنا في سياقها
األسئلة أكثر من األجوبة! Empowering Knowledge Workers in the Arab World © 2012, John P. Girard, Ph.D.
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Pu�ng our Task in Context
More ques�ons than answers!
قليل من ( القيادة-التكنولوجيا-الثقافة)
قطعت مسافة طويلة
Empowering Knowledge Workers in the Arab World © 2012, John P. Girard, Ph.D.
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ا����دة
االلششففااففييةة
االلررؤؤييةة ووااللممثثاالل االلممصصااددرر ) ووممنن ضضممننههاا االلووققتت(
ا����������
تتسسااععدد أأوو تتععييقق
سسههووللةة االلووصصوولل للههاا االلممييوولل ننححوو االلححررييةة
ا������
االلححااججةة للللممششااررككةة ففيي ممووااججههةة االلححااججةة للللممععررففةة.
االلخخصصووصصييةة ���ع ا����ى
وا������ ��
LeadershipMeasurement
Process
Tech
nolo
gy Culture
A li�le TLC goes a long way!
Empowering Knowledge Workers in the Arab World © 2012, John P. Girard, Ph.D.
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Leadership
Transparency
Vision and example
Resources (including time) Technology
Help or hinder
Ease of access
Tending toward free
Culture
Need to Share vs Need to Know
Privacy
Content Creators and Joiners
LeadershipMeasurement
Process
Tech
nolo
gy Culture
القيادة - التكنولوجيا
Empowering Knowledge Workers in the Arab World © 2012, John P. Girard, Ph.D.
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حقق العرب على محور ال" )ICT( تقدما "معقوال
إن نقطة ضعف األداء العربي املعرفي هي"
النقص في إتاحة بيئات مناسبة لتأسيس ”ا�تمع املعرفي
Technology -‐ Leadership
Empowering Knowledge Workers in the Arab World © 2012, John P. Girard, Ph.D.
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“On the ICT axis, the Arab states have made reasonable Progress” “The weakest point in Arab knowledge performance may be the lack of enabling environments appropriate to the establishment of a knowledge society”
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التكنولوجيا احلديثة
Empowering Knowledge Workers in the Arab World © 2012, John P. Girard, Ph.D.
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ا���ث دا��� أ���
New Technology
Empowering Knowledge Workers in the Arab World © 2012, John P. Girard, Ph.D.
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The Newest is always Best …
Empowering Knowledge Workers in the Arab World © 2012, John P. Girard, Ph.D.
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Empowering Knowledge Workers in the Arab World © 2012, John P. Girard, Ph.D.
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Empowering Knowledge Workers in the Arab World © 2012, John P. Girard, Ph.D.
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التركيز على املهارات الشخصية
من الواضح ان الرؤساء التنفيذين العرب يفضلون املهارات الشخصية كحل املشكالت و مهارات االتصال على
القدرة على تنفيذ املهام الروتينية، و قد عززت منظمة العمل الدولية هذه النتائج في مقترحها: التوظيف يرتبط بدرجة كبيرة بقدرة الفرد على التكييف مع التغير و دمج أنواع املعرفة ا�تلفة و البناء عليها عن طريق إدارة التعليم
الذاتي خالل احلياة العملية.
Empowering Knowledge Workers in the Arab World © 2012, John P. Girard, Ph.D.
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Emphasis on So� Skills
It is clear that Arab CEOs favor so� skills such as problem-‐solving and communica�on skills over the ability to perform rou�ne tasks. The Interna�onal Labor Organiza�on corroborates these finding when sugges�ng that employability is closely linked to the capacity of an individual to adapt to change and the ability to combine different types of knowledge and build on them by managing self-‐learning throughout his/her working life
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Empowering Knowledge Workers in the Arab World © 2012, John P. Girard, Ph.D.
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Empowering Knowledge Workers in the Arab World © 2012, John P. Girard, Ph.D.
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معوقات و مقومات إدارة املعرفة
Empowering Knowledge Workers in the Arab World © 2012, John P. Girard, Ph.D.
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KM Enablers and Barriers
Empowering Knowledge Workers in the Arab World © 2012, John P. Girard, Ph.D.
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فرص إدارة املعرفة وحتدياتها
Empowering Knowledge Workers in the Arab World © 2012, John P. Girard, Ph.D.
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KM Opportuni�es and Challenges
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املغتربون يعرفون كيف ينقلون
عندما سئلوا ما إذا كان هناك انتقال معتدل »ملعرفة %74 لفريق العمل احمللي أجاب كيف« من املغتربني من الرؤساء التنفيذين العرب باعتقادهم ذلك و كانت
اإلمارات و قطر الذين حملوا نسبة الرؤساء التنفيذين في . %70 هذا الفكر أقل منها في اخلليج بنسبة
في املقابل فإن الثقة كانت أعلى بكثير بني الرؤساء و شمال افريقيا %88 التنفيذين في املشرق بنسبة و تعود هذه النتائج للمستوى العالي %85 بنسبة . املنتشر في تلك املناطق و التعليم لإلنتاجية احمللية
Empowering Knowledge Workers in the Arab World © 2012, John P. Girard, Ph.D.
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Expat Know-‐how Transfer
When asked to iden�fy whether there was an adequate transfer of ‘know-‐how’ expatriates to na�onal staff, 74% of Arab CEOs believed that this was the case. That said, the propor�on of CEOs in the UAE and Qatar who shared this view was lower than the Gulf average of 70%. Conversely, confidence was much higher amongst CEOs in the Levant at 88% and North Africa at 85%, results that can be a�ributed to the higher na�onal produc�vity and educa�onal levels prevalent in those sub-‐regions.
Empowering Knowledge Workers in the Arab World © 2012, John P. Girard, Ph.D.
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انتقال معرفة املغتربني
Empowering Knowledge Workers in the Arab World © 2012, John P. Girard, Ph.D.
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Expat Knowledge Transfer
Empowering Knowledge Workers in the Arab World © 2012, John P. Girard, Ph.D.
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Empowering Knowledge Workers in the Arab World © 2012, John P. Girard, Ph.D.
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Empowering Knowledge Workers in the Arab World © 2012, John P. Girard, Ph.D.
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مؤشر اقتصاد املعرفة
h�p://info.worldbank.org/etools/kam2/KAM_page7.asp
Empowering Knowledge Workers in the Arab World © 2012, John P. Girard, Ph.D.
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Knowledge Economy Index
h�p://info.worldbank.org/etools/kam2/KAM_page7.asp
Empowering Knowledge Workers in the Arab World © 2012, John P. Girard, Ph.D.
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مؤشر اقتصاد املعرفة
h�p://info.worldbank.org/etools/kam2/KAM_page7.asp
Empowering Knowledge Workers in the Arab World © 2012, John P. Girard, Ph.D.
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Knowledge Index
h�p://info.worldbank.org/etools/kam2/KAM_page7.asp
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Empowering Knowledge Workers in the Arab World © 2012, John P. Girard, Ph.D.
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املغترب الرقمي أو املغترب احمللي
Social Knowledge: Are you ready for the Future?
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Digital Na�ve or Digital Immigrant?
»Z« اجليل
Empowering Knowledge Workers in the Arab World © 2012, John P. Girard, Ph.D.
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هل نحن مستعدون لهم؟
Genera�on Z
Empowering Knowledge Workers in the Arab World © 2012, John P. Girard, Ph.D.
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Are we ready for them?
John P. Girard, Ph.D. john@johngirard.net www.johngirard.net
مجال املعرفة في العالم العربي متكني العاملني في ) )من خالل بناء بيئة معرفية
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John P. Girard, Ph.D. john@johngirard.net www.johngirard.net
Empowering Knowledge Workers in the Arab World
(by crea�ng a Knowledge Environment) 72