Post on 02-Jun-2018
8/10/2019 AbhishekDas,MAMM II,A2000413047
1/16
MEDIA PLAN
ABHISHEK DAS, MAMM II, AMITY SCHOOL OF COMMUNICATION
FOR SEC A,A+,A++ HNI IN BETWEEN 21 - 45
1
8/10/2019 AbhishekDas,MAMM II,A2000413047
2/16
CREATIVE PROBLEM
Increase Brand
Equity
Increase Brand
Recall Value
Attract
financers to
invest
Increased
selling of
shares & stock
Ensure quality
work from
employees
Create distinct
corporate
identity
8/10/2019 AbhishekDas,MAMM II,A2000413047
3/16
ADVERTISING OBJECTIVES
Increase of Sales of Services by an approximated margin of 10%
during and after the campaign in the same financial year.
To increase potential leads by 25% during and after the campaign in
the same financial year.
3
8/10/2019 AbhishekDas,MAMM II,A2000413047
4/16
POSITIONING STATEMENT
Existing : The engine room of Software Products
Revised : The Icons of Quality IT Services
Source : Wikipedia,R Systems Official
4
8/10/2019 AbhishekDas,MAMM II,A2000413047
5/16
CREATIVE DELIVERABLES
MEDIA CREATIVE ADAPTATION(if any)
Print Creative Outdoor, Banner,
Rich Media, Web
Mobile
Corporate Commercial, TV Video/GIFBanner
Audio Commercial -
In Cinema Projection -
E-mailers, Newsletters -
Non Traditional Media Craftwork -
5
8/10/2019 AbhishekDas,MAMM II,A2000413047
6/16
Publication Size BW Color Total Readership Cost per sq cm
The Times of India FP 10 10 20 7254000 4,095.00
Business Standard FP 7 0 7 312000 450
The Economic Times FP 6 0 6 722000 4095
Hindustan Times HP 6 0 6 4335000 3950
Digit Magazine FP 0 5 5 100000 250
India Today Mag FP 0 5 5 1000000 500
TGA1, A2, A3
Method Adopted : Frequency Based
Cities : Delhi, Mumbai, Bangalore, Chennai.
Scheduling Pattern : Continuous
Language Preferred : English
Source : BhavesAds.com, IRS
6
8/10/2019 AbhishekDas,MAMM II,A2000413047
7/16
OUTDOOR
Double Sided V Unipoles in Airports
Car Parking Gantry of Malls
CyberHubs
Billboards in the roads leading toairports
Bus Stops Near Office Clusters
Traffic Signal Advertising
7
8/10/2019 AbhishekDas,MAMM II,A2000413047
8/16
CORPORATE COMMERCIALS
8
8/10/2019 AbhishekDas,MAMM II,A2000413047
9/16
CORPORATE COMMERCIALS
Media Type Vehicle Name Cost Date of Publish Days of Run DurationCount Total
TV Sony Six 5493 2-Feb-15 40 10 secs 2 439440
TV NDTV India 3223 18-Feb-15 40 10 secs 3 386760
TV Times Now 6221 18-Feb-15 40 10 secs 3 746520
TV Star News 7441 18-Feb-15 40 10 secs 3 892920
Total 2465640
Source : BhavesAds.com, IRS
TG
A1, A2, A3Method Adopted : TRP Based
Cities : Delhi, Mumbai, Bangalore, Chennai.
Scheduling Pattern : Flighting
9
8/10/2019 AbhishekDas,MAMM II,A2000413047
10/16
EMBEDDED ADVERTISING
Can include the office and its culture as a part of the script of themovie shot. Workplace environment can also be cited.
10
8/10/2019 AbhishekDas,MAMM II,A2000413047
11/16
ONLINE
Online Banner Advertising
SEM with keywords like that of the
award and accolades.
Flash Ads on E-Paper Portals
E-Mailers with Exclusive Offers
Online Contest and Quizzes and
reinforcement with selection.
11
8/10/2019 AbhishekDas,MAMM II,A2000413047
12/16
8/10/2019 AbhishekDas,MAMM II,A2000413047
13/16
PR CAMPAIGNS
13
8/10/2019 AbhishekDas,MAMM II,A2000413047
14/16
UNCONVENTIONAL MEDIA
Golf Advertising, to reach the TG, in
a more optimised way.
Airborne Advertising, to reach the
TG by giving them a sky roaring
surprise message.
Method Adopted : Location Based,
Hotspots.
Cities : Delhi, Mumbai, Bangalore,
Chennai.Scheduling Pattern : Flighting
14
8/10/2019 AbhishekDas,MAMM II,A2000413047
15/16
UNCONVENTIONAL MEDIA
JETMAX MEDIA Advertising, to connect the business
class at the right time with the right creativity.
15
8/10/2019 AbhishekDas,MAMM II,A2000413047
16/16
If we compute the total amount of prospectsapproached by the summation of all the different
aforementioned strategies, and then apply a
probability of 1% on the successful transformation
of leads to sales, it would meet the AdvertisingObjectives without any hindrance.
THANK YOU
16