#NORDVISIONSOCIALTuija Aalto, Yle Strategy/Media

We are social

STATISTICS FINLAND

Messaging grows fast

YLE KMK SURVEY

Facebook for news: 42 % under 35

REUTERS INSTITUTE

News Brand on Social

REUTERS INSTITUTE

Facebook vs. Yle Areena daily

YLE KMK SURVEY

Internet video is mobile

FINNPANEL

Data plans enable video viewing

FICORA

Brand Identity & Innovation• The key question for Public

Service Media is, how to enhance the public service brand identity while constantly innovating

#NordvisionSocial

• Infographics: Finland's Media Adapts for the Future

Recent developments at Yle