| 2007 | mikael.haglund@se.ibm.com © 2007 IBM Corporation

3D Internet”People are the content”

Vad gör kända varumärken i virtuella världar?Alltför ofta: Fel.

Mikael Haglund,Country Technical Executive, IBM

© 2007 IBM Corporation2

Towards 3-D Internet

Individual

ConnectedLev

el o

f In

tera

ctio

n

Time

Inside

© 2007 IBM Corporation3

Early Virtual Worlds Business Applications

Commerce Collaboration and Events

Education and Training

Other Emerging Applications

© 2007 IBM Corporation4

Early Adopters – Commerce

� Improve customer serviceand satisfaction with 3-D help

� Simulate entertainment experiences

� Custom design tools in a 3-D, immersive environment

� Preview how products will look in your home

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Hybrid models

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Early Virtual Worlds Business Applications

Commerce Collaboration and Events

Education and Training

Other Emerging Applications

© 2007 IBM Corporation13

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Early Adopters – Events

� Recreate real world destinations, events

� Spectators immersed in action, take view of athletes

� New revenue stream opportunities

� Provide access to remote destinations for millions

© 2007 IBM Corporation19

Early Virtual Worlds Business Applications

Commerce Collaboration and Events

Education and Training

Other Emerging Applications

© 2007 IBM Corporation20

Early Adopters – Education and Training

� A highly compelling distance learning environment

� Connect with experts and teachers from around the world

� Train, rehearse, role play in virtual world

� Simulation of real world environments for “walk-throughs” or re-enactments

� 3-D models, immersive environments recreate real life and simplify the complex

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Early Virtual Worlds Business Applications

Commerce Collaboration and Events

Education and Training

Other Emerging Applications

© 2007 IBM Corporation24

Emerging Business and Societal Applications

� University of California, Davis:Peter Yellowlees, professor of psychiatry at UCD using Second Life to simulate and experience Schizophrenia

� Center for Disease Control:Created virtual clinics to train emergency workers who might be called to rapidly set up medical facilities in a national crisis

� ANWR Oil Rig:Second Life’s ANWR oil rig demonstrates ability for development of education and workflow optimization of process based industries

© 2007 IBM Corporation25

Emerging Business and Societal Applications

� Medical or other training using virtual world technology

� Rehearsal and role playing

� Simulations and response

� 3-D models, immersive environments recreate real life and simplify the complex

© 2007 IBM Corporation26

The virtual world converged with the real world in the form of a visit to Almaden Research Lab by a well-known RL and SL artist

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� Transforming Customer Experiences

� Improving Business Process (i.e, supply chain, manufacturing, HR)

� Commerce and Transactions

� 3-D Modeling and Simulations

� Real World and Virtual World Connections

3-D Internet: Implications and Opportunities

…applications nobody has imagined yet

© 2007 IBM Corporation31

http://www-935.ibm.com/services/us/index.wss/ibvstudy/gbs/a1028184

http://domino.research.ibm.com/comm/www_innovate.nsf/pages/world.gio.gaming.html

© 2007 IBM Corporation32