2016 Webinar Promotion Techniques

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Sabrina GeorgeVP Marketing, Onstream Media

Kristian Haanes

CEO and Founder, Webinara

Kelly BarnerEditor, Buyers Meeting Point

Today’s speakers

Moderator

What we will cover today

Webinar Statistics Your Webinar Plan Preparing Webinar Promotion Registration Process Post Webinar Preparations Q&A

Webinar Statistics and TrendsAre you a statistic?

Over 66% of marketers are using webinars as part of their content marketing programs. (Source: CMI)

Webinars are the second most effective marketic tactic (B2B). (Source: CMI)

Nearly 3 in 10 webinar leads were considered “excellent,” and another 39.3% were rated “good.” (Source: eMarketer)

90% of organizations now market with content, according to Demand Metric.(Source: Demand Metric)

Content marketing is 62% less expensive than traditional marketing. (Source: Demand Metric)

69% of people trust an organization’s educational content if it is discovered via a friend. (Source: Kentico)

Organic search generates two-thirds of all web traffic, according to DigitalRelevance. (Source: Digital Relevance)

(Source: searchenginejournal.com)

Your Webinar PlanPlanning is everything

2016 2016

Today

apr mai jun

Webinar XYZ Planning Kickoff4/28/2016

Webinar Promotion5/5/2016

Webinar Preparations5/12/2016

Rehearsals completed5/19/2016

Webinar Date5/26/2016

4/28/2016 - 5/5/2016Webinar Planning Phase5/6/2016 - 5/26/2016Webinar Promotion Phase5/12/2016 - 5/26/2016Webinar Preparation Phase

5/26/2016 - 6/30/2016

Post Webinar

Min. 3 weeks!

4 week webinar plan

Do you have a plan / checklist?

Planning is everything, start early, min. 4-6 weeks before

Involve all stakeholders Speakers Moderator Guest speakers Tech Support Media Partners Sponsors Sales / Marketing

Schedule all prep meetings / calls, the webinar and the post webinar activities

Preparing Webinar PromotionHow to maximize a long tail webinar investment

Webinar TitleDoes the title make them want to register?

Creativity can work, but...

Twitter – only your title will show

IMAGES

TO BE

UPDAT

EDC

Google – character limit is 65 (70)!

Who is your target audience? Do they know «your» terminology? Does the title make them want to

register? Is the title compelling enough to click

on a Tweet or in a search result link? Google Search before decide Focus Keyword (SEO) Use a subtitle if needed Avoid stop words and special

characters

Time and DateWhat is the most optimal day and time of week?

Twitter – only your title will show

IMAGES

TO BE

UPDAT

EDC

Google Event Markup

IMAGES

TO BE

UPDAT

EDC

What time zones are we targeting? What days of week are best? What time of day is best?

Webinar DescriptionWhat’s in it for me? - WIIFM

Twitter – only your title will show

Why do we run this webinar? Who is this webinar for? Why do we think this can provide any

value to the attendees? Why should they care about this?

Reasons to attend? WIIFM? Any news? Any promotions? Will they get access to the recording /

slides if they register? Think about readability! Good for SEO

Speaker’s and Bio’sBuilds trust and credibility

Make it brief and relevant!

Registration ProcessHow does it feel to go through your webinar

registration process?

Twitter – only your title will show

IMAGES

TO BE

UPDAT

EDC

What is the required fields needed for your follow-up process?

Is the webinar easy to add to the calendar? … and will it come with the correct time zone?

Are they able to contact you? What happens if they register last

minute?

Post Webinar PreparationsWhat is the next steps...?

Prepare recording / slides email Questions not answered in Q&A follow

up? On-Demand content? Do’s and Don’t when following up the

attendees – your rules Follow up no-shows? Registrants data, tagging? Post Webinar survey?

Webinara and Onstream Webinars

We got you covered

Automated Twitter Promotion

Daily Matches

On Sundays

Post Your Webinar SEO optimized Webinar registration

page Your own webinar overview page All emails taken care of Webinar Recording available after

webinar Your webinar On-Demand to other

visitors Webinar Statistics and Access to all

attendee data Reach 1000’s of potential attendees Increase brand awareness

Q&A

Thank You!kh@webinara.com