Post on 16-Apr-2017
Introducing a New Product
1Fertilizer Services for Paddy and Para-rubber: Phase 1-Services Offering Design
National Electronic and Computer Technology CenterNational Science and Technology Development Agency
Nation First
Value proposition
National AgendaLocalized/Personalized
NSTDAFood & Agriculture Cluster
NECTECSmart Farm Flagship
SRI Platform
SIGAgriculture
ICT for agriculture...DSSPrecision farmingMobile application.....Reflection...PolicyActionHRD....
ICT 2020?AEC ready?Food safetyFood security . (Nation First) (National Agenda) position ICT 2020 Smart Agriculture Smart Services ....
SRI Thailand: Value Constellation Networks
.Cluster Thailand ChapterSIG FlagshipCo-creationValue proposition .Think-tankProblems basedArea basedPolicy drivenPolitical balanceNation FirstServices Research Innovation Institute (SRII)Global networks
DOAE, BAAC, Rice Dept., Seri culture
SIG
Agriculture monitoring system
Data Standardization/Legal compliance
Crop insurance
GI for prediction
TMEC
SRIplatform
SIplatform
AAERU
IDSRU
ICCRU
TU
SPTU
ServicesBlue print
(domain specific)
Activities that on-process
()(. ) ()( ) ()AIT, NECTEC Co-creation:
Fertilizer Services for Paddy and Para-rubber: Phase 1-Services Offering Design
Co-creation........helping together... making story..
Value constellation team work
Outcome: from service experiences to Improve quality of life
. .() GAP . .
. . (. )
Fertilizer Services for Paddy and Para-rubber: Phase 1-Services Offering Design
.( )
Fertilizer Services for Paddy and Para-rubber: Phase 1-Services Offering Design
Guiding Principle:
services experiences quality of life
Co-creation share knowledge services experiences knowledge skill
services experiences variables
feature services users experiences
guiding principle services delivery
Physical evidences
(Co-creation) knowledge sharing service experiences
Guiding Principle Physical evidences
Services Canvas Services Blueprint activities resources Guiding Principle
Design Offering Value Proposition Co-create Value Co-create Production
services delivery, customer management, channel management critical success factors services density
Services Offering DesignTutorial, Jul 17, 2012
Mobile network/cloudN-P-K analysisFertilizerstockingFertilizer SprayingdeviceFertilizerapplyingData collecting/Report(after)Data collecting(before)Soil samplerFertilizer formulacalculatingorder fertilizerFertilizer mixing
CAPEVSAISAPPSoil sampling
ISS
ESS
RRSoil Test kitMobile applicationFertilizermixtureFertilizersprayerN-P-K analysisW/ test kitSoil samplerMobile Fertilizer Mixing unit.Mobile applicationpre-order fertilizer mobile application
Local Services providerPrivatecompanyfarmersData processingGIS/RSLocalized GIS/RSLocalized mobileApp.
Printed Community mapAs-Is
Design Offering Guiding principle (activities) (resources ) (Design Offering)
Delivery
Design Offering (value creation system), what & who ( )
Services-In-Use () Services-In-Context (-design context)
Services delivery principle optimize services network, measurement qualitative
Customer management services experiences (Services-In-Use / Services-In-Context) value users experiences
Channel management/Services Delivery (Services business design) (how?)
Critical success factors co-create co-product factors
Business Canvas
Guiding Principle
Mobile network/cloudN-P-K analysisFertilizerstockingFertilizer SprayingdeviceFertilizerapplyingData collecting/Report(after)Data collecting(before)Soil samplerFertilizer formulacalculatingorder fertilizerFertilizer mixing
CAPEVSAISAPPSoil sampling
ISS
ESS
RRSoil Test kitMobile applicationFertilizermixtureFertilizersprayerN-P-K analysisW/ test kitSoil samplerMobile Fertilizer Mixing unit.Mobile applicationpre-order fertilizer mobile application
Local Services providerPrivatecompanyfarmersData processingGIS/RSLocalized GIS/RSLocalized mobileApp.
Printed Community mapTo-Be
KM
Guiding principle (Canvas model)
Services delivery principle (Canvas model) man-to-man, man-to-machine, machine-tomachine, or self services
Customer management (Blueprint model) value(value added, value in exchange)
KM
Channel management (services design)(Blueprint model)
Criticle success factors (Canvas/Blueprint model)
Services
co-creation network optimize services network
(impression)-customers experiences
Measurements qualitative