about e-mail marketing

Adrien Baborier

AcyMailing – Project Manager

20 questions10

10 questions about e-mail marketing

Who am I?

1/ Build your list of contacts2/ Write your Newsletter…3/ … and send it4/ Analyze your statistics

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10 questions about e-mail marketing

How can I extend my listof contacts?

10 questions about e-mail marketing

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• Subscription form• Integration with your contact form• Integration with your registration form• Add a checkbox to your checkout process

• Facebook page

• Squeeze page

10 questions about e-mail marketing

I just bought a list of 2 millions contacts…

Can I import them in

AcyMailing?

10 questions about e-mail marketing

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10 questions about e-mail marketing

• Yes, you can!

• But…

1/ Build your list of contacts

2/ Write your Newsletter…3/ … and send it4/ Analyze your statistics

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10 questions about e-mail marketing

Should I include an

unsubscribe link?

10 questions about e-mail marketing

10 questions about e-mail marketing

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• For your users

• For you!• Avoid users marking you as spam• Get feedback about your users

10 questions about e-mail marketing

Can I create responsive

emails?

10 questions about e-mail marketing

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10 questions about e-mail marketing

• Sure!

• Keep in mind it won’t always work…

What Newsletter

should I send?

10 questions about e-mail marketing

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10 questions about e-mail marketing

• Send information yourcustomer needs…

• …when he needs it.

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10 questions about e-mail marketing

1/ Build your list of contacts2/ Write your Newsletter…

3/ … and send it4/ Analyze your statistics

When should I send my

Newsletter?

10 questions about e-mail marketing

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10 questions about e-mail marketing

• Don’t send it in a rush

• Test it• Test it• Test it

My host does not allow me to send

more than 400 emails per hour, but I have a database of

2000 contacts...

What should I do?

10 questions about e-mail marketing

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10 questions about e-mail marketing

• Spread your send process

• Upgrade your host plan

• Use an external delivery service

1/ Build your list of contacts2/ Write your Newsletter…3/ … and send it

4/ Analyze your statistics

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10 questions about e-mail marketing

I have a 35% open rate…

How come 65% of my users don’t

receive my news?

10 questions about e-mail marketing

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• Statistics are not 100% accurate

• 30% < Great• 15% < Good < 30%• Poor < 15%

10 questions about e-mail marketing

I have a 10% open rate...

How can I improve it?

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10 questions about e-mail marketing

• People receive my News but don’topen it…• Subject• Sender information• Few first words

• People don’t receive my News…

How can I improve my

deliverability?

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• SPF• Sender-ID• DKIM• Blacklists

• Use an external delivery service

• Test on mail-tester.com

10 questions about e-mail marketing

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10 questions about e-mail marketing

mail-tester.com

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10 questions about e-mail marketing

mail-tester.com

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10 questions about e-mail marketing

• Go EAT!