MIGHT GROUP | www.might.com.tw

MIGHT GROUP

揭秘新製造服務Faster & Cheaper for Maker

V1.4

MIGHT GROUP | www.might.com.tw 3

Maker to Startup Eco System

Maker to Marketing

Maker Space

Arduino

Crowd

Funding

3D Printer

MIGHT GROUP | www.might.com.tw

2005

•<Maker>雜誌發行,

Maker一

詞出現

2005

•Arduino開源版誕生

2006

•第一屆Maker Fair

2007

•第一家Maker SpaceTechShop開張

2009

•3D印表機專利到期

2009

•Kickstarter創立

4

History

MIGHT GROUP | www.might.com.tw 5

Pebble

April 2012

•Kickstarter –10 million US$ by 68K backers

January 2013

•Began shipping units

•shipped 300,000 units during its first year

March 2015

•Pebble Time @ Kickstarter pledges of $20 million US$ by 78K backers

MIGHT GROUP | www.might.com.tw 6

Flux 3D Printer

April 2014

•Fund by 6 NTU students

Dec 2014

•Kickstarter –1.6 million US$ by 2.7K backers

Judy 2015

•Estimated to ship

MIGHT GROUP | www.might.com.tw

7

Ubiquiti

2005

• Funder Robert Pera left Apple and fund Ubiquiti Networks by $30,000

• cooperated with Might for wireless module

2011

• Ubiquiti Networks IPO at NASDAQ

2014

• Robert PeraBecame Top 10 “Youngest Billionaires in the World”

MIGHT GROUP | www.might.com.tw 8

Case Study – Ubiquiti

Robert Pera

Robert Pera，他今年只有35歲，本來是蘋果電腦的工程師，不過在2005年自立門戶，創立「無線網路公司」優比快，五年之內在美國「那斯達克」上市，年營收破2億美金，甚至在2012買下美國NBA灰熊隊，當球隊老闆。

MIGHT GROUP | www.might.com.tw

Intel

• 開發物聯網專用開發版Edison

• 投資1.2E RMB成立[英特爾眾創空間加速器]

• 成立創客天使基金

Microsoft

• 宣布Win10為首個獲得Arduino認證的作業系統

• BizSpark 新創火花計畫, 投資25E NTD在台灣Startup

• 在全球7個城市設立微軟加速器輔導Start-up

Google

• Google Startup Grind目前已擴展至全球175個城市、65個國家，是全球第一大創業社群

• 32E US$收購新創公司Nest, 打造物聯網平台Brillo

9

Business Investment

MIGHT GROUP | www.might.com.tw 10

『自願跳下懸崖後, 在落地之前組出一台飛機』Reid Hoffman, Founder of LinkedIn

What is Start-up?

MIGHT GROUP | www.might.com.tw 11

Rate at Crowdfunding

成功率Indiegogo – 12%Kickstarter – 42%

失敗率Indiegogo – 88%Kickstarter – 58%

Ref - https://www.krowdster.co/

MIGHT GROUP | www.might.com.tw 12

科技類專案 -

失敗率：32%延遲出貨率：81%只有7％準時出貨

Kickstarter Fail Rate

Ref - https://www.kickstarter.com/help/stats

MIGHT GROUP | www.might.com.tw 13

Startup in Taiwan

MIGHT GROUP | www.might.com.tw 14

Startup in Taiwan

0

5

10

15

TEA(Total Early-StageEntrepreneurial Activity)

World No.2 T.E.A ranked

0

2

4

6

Fail Rates

Top Fail Rates in the world

MIGHT GROUP | www.might.com.tw 17

Case Study - Smarty Ring

Dec 2013

• Kickstarter $297,824 as 745% over target

2014 Sept.

• Much-delay, non-tech prototype release

Jan 2015

• Last update and delay again due to the LED display

MIGHT GROUP | www.might.com.tw 18

Case Study - Cooler

MIGHT GROUP | www.might.com.tw 19

Case Study - Cooler

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Case Study - ZANO

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Case Study - Dream Flower

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Case Study - VOW

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Case Study - Avy

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Case Study - CATFi

MIGHT GROUP | www.might.com.tw

• 設計 ≠ 製造硬體的[設計]與[製造]向來是兩回事, 而許多硬產品都能被設計出來, 但當真的要進到規模量產階段時, 卻是困難重重

• 成本 + 功能 + 外觀 + 時程 = 1任何上述因素的變動, 都會導致產品難產

• 群募目標金額太低硬體開發成本(NRE)和其他製造隱性成本通常被嚴重低估

28

Reason to Fail

MIGHT GROUP | www.might.com.tw

1. 已經做出可以使用的原型機（prototype）

2. 可以在半年內出貨

3. 在開發產品之餘，已經有時間和資源為專案做行銷

4. 擁有夠多的觀眾可以和他們分享你的專案時

29

Time for Crowdfunding

Ben Bateman / Indiegogo

MIGHT GROUP | www.might.com.tw 30

5 Stages for Product Development

IDEA EVT DVT PVT MP Ship

• 工程樣機• 機構件模具• PCB Layout• 認證

• 量產• 良率提升• 不良率分析• 包裝

• 小量試產• 測試治具• PCB洗板• 信賴性測試

• Mock-up

• Prototype • 海空運• 快遞• 海關貿易

MIGHT GROUP | www.might.com.tw 31

2 Stages Start-up

IDEA EVT DVT PVT MP Ship

• Mock-up

• Prototype• OSHW + 3DP• Main Chip Select

Start-up EMS Service

Concept to Prototype0 to 1

Samples to Products1 to 100

• 工程樣機• 機構件模具• PCB Layout• 認證• Module Design

• 量產• 良率提升• 不良率分析• 包裝

• 小量試產• 測試治具• PCB洗板• 信賴性測試

• 海空運• 快遞• 海關貿易

MIGHT GROUP | www.might.com.tw 32

Team Work

PM

•規格確認

•時程掌控

•成本分析

•疑難雜症

Quality

•品質系統制定

•認證流程

•信賴性測試

•不良品分析

Sales

•客戶服務

•商業流程

•生產安排

•出貨安排

ME

• 機構件評估

• 模具評估

• 治具設計

• 組裝流程設計

EE

• 電路設計

• PCB製作

• PCBA製程

• 測試流程設計

Purchaser

• 材料採購

• 材料認證

• 供應商管理

• 供應商資源

MIGHT GROUP | www.might.com.tw

Design

for

Cost

Design for

TestingDesign

for Quality

Design

for Manufacture

Design for

Logistics

Design for

Reliability

Design for

Safety

Design for

Service

33

Next Step - DF“X”

MIGHT GROUP | www.might.com.tw

Chip Solution

Chip Agent

Industry Design

Certification Lab

EMS

Contract Manufacturer

Forwarder

34

Supplier Chain

MIGHT GROUP | www.might.com.tw

• BOM (材料清單)

• Gerber (電路板底片)

• Drawing (工程圖面)

35

Factory Language

MIGHT GROUP | www.might.com.tw 36

BOM

• 零件類型

• 廠牌料號

• 用量

• 位置

• X-Y坐標

MIGHT GROUP | www.might.com.tw 37

PCB Gerber

• 格式 : CAM

• 材質 : RF4

• 表面處理

• 銅厚 (疊構)

• 油墨顏色

• 線寬

• 級性標示

• 連片方式

MIGHT GROUP | www.might.com.tw 38

Drawing

• 材質

• 表面處理

• 視角圖

• 公差

• 平面度

MIGHT GROUP | www.might.com.tw 39

Project Management

• 工作分解WBS

• 預估時間

• 前置作業

• 負責人

預估合理的Milestone, 然後嚴守它

MIGHT GROUP | www.might.com.tw 40

Manufacturing Process

MIGHT GROUP | www.might.com.tw 41

Certification

MIGHT GROUP | www.might.com.tw

• 有經驗的內部專家

• 門當戶對

• 分手不要歹戲拖棚

• 工廠是第一個客戶

• 下一代產品

42

Select Partner

MIGHT GROUP | www.might.com.tw 43

EMS Issues

披著「高科技」外衣的「低科技」靈魂肉體

MIGHT GROUP | www.might.com.tw 45

Resources

MIGHT GROUP | www.might.com.tw 46

Aillio

MIGHT GROUP | www.might.com.tw 47

Exvision

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Triskel

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uHoo

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AeroProbing

MIGHT GROUP | www.might.com.tw 55

bPoint Plug

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M²Communication

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『只有了解產品是如何生產的，才能做出更好的設計。』

Yurchenco, ID of Apple Mouse

MIGHT GROUP | www.might.com.tw 75